EMEA Field & ABM Marketing Lead
EMEA Field & ABM Marketing Lead

EMEA Field & ABM Marketing Lead

Full-Time 36000 - 60000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead innovative marketing strategies across Europe and the Middle East for a cutting-edge AI company.
  • Company: Join Xapien, a fast-growing AI-driven due diligence firm transforming how businesses operate.
  • Benefits: Enjoy unlimited holidays, private health insurance, and a ÂŁ1k professional development fund.
  • Why this job: Shape the future of due diligence while making a real impact in a dynamic environment.
  • Qualifications: 5+ years in B2B SaaS marketing with a focus on enterprise buyers and ABM strategies.
  • Other info: Collaborative culture with opportunities for career growth and meaningful contributions.

The predicted salary is between 36000 - 60000 ÂŁ per year.

About Us

Every business needs to know who they’re really working with whether it’s suppliers, investors, partners, or third parties. At Xapien, we’re reinventing how organisations do that, combining speed, scale and accuracy with cutting‑edge AI. Since 2018, we’ve grown from a deep‑tech startup to a global player in AI‑driven due diligence and risk intelligence. Customers worldwide from global law firms and private banks to universities and nonprofits rely on Xapien to turn days of manual research into trusted insights, delivered in minutes.

Why this is an exciting time to join

This isn’t just another commercial role; it’s an opportunity to shape the future of the due diligence industry with a market‑leading product trusted by global organisations. You won’t just be executing campaigns, closing deals, or managing numbers, you’ll be influencing strategy, optimising processes, and helping position a brand that’s setting the new standard for trust and transparency.

About the Role

We’re seeking an EMEA Field & ABM Marketing Lead to lead our regional marketing strategy, execution, and team across Europe & the Middle East. This role will launch our enterprise and ABM marketing programme in these regions, whilst building a self‑sustaining flywheel in our mid‑market marketing efforts.

Key Responsibilities

  • Execute on and develop the EMEA marketing strategy aligned with the global brand marketing strategy, bringing innovative approaches to the table.
  • Partner closely with regional sales, customer success, solutions and product leaders to refine value proposition, target segments, ICPs, core messaging and overall GTM strategy.
  • Build and deliver integrated demand and ABM drive measurable pipeline for enterprise and mid‑market segments.
  • Own key pipeline KPIs — sourced and influenced revenue, account engagement and pipeline velocity.
  • Represent the brand at events, conferences, and thought leadership forums.
  • Design and deliver regional events including our annual flagship conference XapienCon, roundtables, customer advisory boards, webinars, and other events delivered to strategic accounts.
  • Develop joint marketing programs with strategic partners in line with our overall marketing strategy.
  • Establish dashboards to measure regional marketing performance, ROI, and pipeline influence.
  • Provide regular updates and insights to sales, leadership, and global marketing teams.
  • Act as the regional voice within the global marketing leadership team — sharing local insights and influencing global strategy.

About You

  • 5+ years in B2B SaaS marketing to enterprise buyers, preferably in RegTech, FinTech, or enterprise software.
  • Proven track record of marketing to enterprise segment, including experience with Account‑Based Marketing (ABM) strategies and tools.
  • Experience of community building preferred.
  • Demonstrated success in developing go‑to‑market strategies for complex technology solutions.
  • Excellent communicator, strategic thinker, and operator who thrives in fast‑paced, high‑growth environments.
  • A team player who is able to work collaboratively across product, sales, marketing, and customer success teams.
  • A storyteller with exceptional written and verbal communication skills who is able to translate complex technical concepts into compelling business narratives.
  • A data‑driven strategic thinker with strong execution capabilities.
  • Proficiency with marketing automation platforms, CRM systems, and sales enablement tools.

Here’s our promise to you

  • We are going to work with you - to build a rewarding and fulfilling career with the opportunities, challenges and resources you need to do your best work.
  • We succeed together - you will own a meaningful part of the business through our employee shares & equity programme.
  • Private health insurance to keep you in tip‑top condition.
  • Life Insurance – let’s hope nobody ever needs this!
  • Unlimited holidays – yes, it really is uncapped – take the time you need, when you need it.
  • Everyone is learning, developing and challenging themselves so we have a ÂŁ1k professional development fund per year if you want to learn new skills, even new things outside of work.
  • Most importantly of all, we will work with you, to help you realise your fullest potential, always.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing

Industries: Software Development

EMEA Field & ABM Marketing Lead employer: Xapien

At Xapien, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. With unlimited holidays, a generous professional development fund, and the opportunity to own a meaningful part of the business through our equity programme, we empower our employees to thrive both personally and professionally. Join us in our vibrant UK headquarters as we redefine the due diligence industry and make a significant impact on a global scale.
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Contact Detail:

Xapien Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land EMEA Field & ABM Marketing Lead

✨Tip Number 1

Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that dream job.

✨Tip Number 2

Show off your skills! Create a personal website or portfolio showcasing your work and achievements. This is a great way to stand out and give potential employers a taste of what you can bring to the table.

✨Tip Number 3

Prepare for interviews like it’s game day! Research the company, understand their products, and be ready to discuss how your experience aligns with their goals. Confidence is key, so practice makes perfect!

✨Tip Number 4

Don’t forget to apply through our website! We’re always on the lookout for talent, and applying directly can give you an edge. Plus, it shows you’re genuinely interested in being part of our team.

We think you need these skills to ace EMEA Field & ABM Marketing Lead

B2B SaaS Marketing
Account-Based Marketing (ABM)
Go-to-Market Strategy Development
Community Building
Compliance Knowledge
Risk Management
Legal Technology
Strategic Thinking
Collaboration Skills
Written and Verbal Communication
Data-Driven Decision Making
Marketing Automation Platforms
CRM Systems
Sales Enablement Tools

Some tips for your application 🫡

Tailor Your Application: Make sure to customise your CV and cover letter for the EMEA Field & ABM Marketing Lead role. Highlight your experience in B2B SaaS marketing and any relevant skills that align with our needs at Xapien.

Showcase Your Creativity: We love fresh ideas! Use your application to demonstrate how you've challenged the status quo in previous roles. Share specific examples of innovative marketing strategies you've implemented.

Be Data-Driven: Since we’re all about measurable impact, include metrics and results from your past marketing campaigns. Show us how you’ve driven pipeline and influenced revenue in your previous positions.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!

How to prepare for a job interview at Xapien

✨Know Your Stuff

Before the interview, dive deep into Xapien's products and services. Understand how they leverage AI for due diligence and risk intelligence. This knowledge will help you articulate how your experience aligns with their mission and how you can contribute to their growth.

✨Showcase Your Creativity

As an EMEA Field & ABM Marketing Lead, creativity is key. Prepare examples of innovative marketing strategies you've implemented in the past. Be ready to discuss how you can bring fresh ideas to the table and challenge the status quo at Xapien.

✨Be Data-Driven

Xapien values data-driven decision-making. Come prepared with metrics from your previous roles that demonstrate your impact on pipeline growth and revenue. Highlight your proficiency with marketing automation platforms and how you've used data to optimise campaigns.

✨Engage with Their Vision

During the interview, express your enthusiasm for Xapien's vision and the future of the due diligence industry. Discuss how you can help shape their marketing strategy and drive success in the EMEA region. Show them you're not just looking for a job, but a chance to make a real impact.

EMEA Field & ABM Marketing Lead
Xapien
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  • EMEA Field & ABM Marketing Lead

    Full-Time
    36000 - 60000 ÂŁ / year (est.)
  • X

    Xapien

    50-100
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