At a Glance
- Tasks: Drive digital marketing growth and strategy for a cutting-edge AI platform.
- Company: Join Xapien, a leader in the rapidly growing third-party screening market.
- Benefits: Enjoy unlimited holidays, private health insurance, and a £1k professional development fund.
- Other info: Collaborate with a passionate team and present insights to senior leadership.
- Why this job: Make a real impact in a dynamic environment with opportunities for career growth.
- Qualifications: 5+ years in B2B SaaS digital marketing and strong analytical skills required.
The predicted salary is between 50000 - 65000 £ per year.
We're seeking an exceptional Digital Marketing Manager to drive growth in both enterprise and mid‑market segments within the rapidly expanding third‑party screening market. Xapien's AI‑driven platform is uniquely positioned to address the complexities of the global enterprise governance, risk, and compliance market, which is valued at $43.65 B today and is forecast to grow to $111.31 B by 2032.
This role owns measurement and growth for digital at Xapien. You'll set the strategy, run the channels, own the data and attribution, identify where to grow next, and present to senior leadership to explain what the numbers mean. You'll work closely with our marketing, SDR, sales, and customer success teams to turn dispersed buying signals into routed, actionable opportunity for the revenue teams.
You'll join a marketing team of seven in a hybrid role, with a strong preference for time in the office.
Key responsibilities- Execute paid media end to end across LinkedIn Campaign Manager and Google Ads, covering ABM strategy, setup, audience and creative structure, and daily optimisation.
- Own the digital marketing budget across paid channels. Set quarterly allocation across LinkedIn and Google, manage pacing and reallocation in‑flight, and report on spend efficiency to senior leadership.
- Own paid asset production across three verticals (Corporates, Financial Services, Legal), translating content team output into channel‑ready creative and copy, and iterating based on performance data.
- Cross‑channel performance reporting across paid, organic, website and landing pages, including website analytics and conversion rate analysis.
- Flag accounts and individuals showing buying intent (campaign engagement, site behaviour, event attendance, content consumption) to the marketing, SDR, sales, and customer success teams.
- Drive measurement maturity toward influenced‑pipeline thinking.
- Run a recurring revenue marketing sync with sales teams to review intent signals and account prioritisation, and use conversion‑to‑meeting and conversion‑to‑opportunity data to refine targeting and scoring.
- Report to senior leadership on pipeline sourced and influenced, cost per qualified opportunity, ROI, and the strategic context behind the numbers (channel mix decisions, what's working, what isn't).
- Own how marketing leads and accounts are routed to the sales teams, in partnership with sales leadership, with opportunities to develop qualification and scoring criteria.
- Own the integration between paid ad accounts (LinkedIn, Google) and HubSpot so that ad spend, lead capture and attribution data flow cleanly into the CRM.
- Manage HubSpot forms and notifications.
- In HubSpot, manage the custom report builder, dashboards, attribution modelling, data hygiene, and harder edge cases such as event and contact‑level attendance reporting where events rarely create new contacts cleanly.
- 5+ years of digital marketing experience in B2B SaaS.
- Strong understanding of ABM principles and how they apply in B2B SaaS.
- Experience working closely with sales and SDR functions to convert marketing engagement into qualified pipeline.
- Clear communicator with strong attention to detail and an optimisation mindset.
- Expert in LinkedIn Campaign Manager and Google Ads.
- Strong tagging, tracking and UTM discipline.
- Google Tag Manager, including Consent Mode.
- HubSpot reporting, dashboards, attribution, data hygiene.
- Strong analytical skills and comfort owning the measurement framework.
- Confident presenting to senior stakeholders.
- Proven use of AI and automation in day‑to‑day marketing work.
- Conversion rate optimisation and journey mapping.
- Lead generation campaign experience.
- CMS experience (preferably WordPress).
- SEO and keyword strategy.
- Email marketing experience.
- Experience managing agencies.
- Experience identifying and scaling new acquisition channels.
- Paid media: LinkedIn Campaign Manager, Google Ads
- Tracking and analytics: Google Tag Manager (with Consent Mode), Google Analytics 4
- CRM and marketing automation: HubSpot
- Website: WordPress, HotJar
- AI: Claude
Here’s our promise to you: We are going to work with you – to build a rewarding and fulfilling career with the opportunities, challenges and resources you need to do your best work. We succeed together – you will own a meaningful part of the business through our employee shares & equity programme. Private health insurance to keep you in tip‑top condition. Life Insurance – let's hope nobody ever needs this! Unlimited holidays – yes, it really is uncapped – take the time you need, when you need it. Everyone is learning, developing and challenging themselves so we have a £1k professional development fund per year if you want to learn new skills, even new things outside of work. Most importantly of all, we will work with you, to help you realise your fullest potential, always.
Digital Marketing Manager employer: Xapien
At Xapien, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Digital Marketing Manager, you'll have the opportunity to drive impactful growth in a rapidly expanding market while enjoying benefits like unlimited holidays, private health insurance, and a generous professional development fund. Our commitment to employee growth and well-being ensures that you can thrive both personally and professionally in our dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Xapien and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Xapien are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Xapien on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Xapien. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Xapien. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Xapien:Show us that you’ve done your homework! In your application, briefly mention what you admire about Xapien’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Xapien
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Xapien will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Xapien, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
