Digital Marketing Expert

We are re-imagining how humans find, read and distil knowledge from the internet – at unprecedented scale and accuracy, to answer critical questions about suppliers, donors, investors and third parties. We are pioneers, working at the forefront of AI and applied research, to build a fully distributed, heterogeneous and scalable system, using the latest technologies. We help the world ‘do better business, faster’. Our clients include the world’s leading charities, universities, law firms and financial institutions. Our investors include tech founders, professional investors and recognised institutions, including Sequoia Capital. If you are bright, driven and excellent at what you do, then we would love to explore you building your career with us. We are looking for an experienced Digital Marketing Strategist to bring high quality inbound sales opportunities into the pipeline, from digital marketing sources. Digital channels are a core growth engine for Xapien, responsible for 70% of our inbound sales pipeline. Previously, we worked with an external agency to manage our digital marketing strategy, but we’re now bringing this work in-house. This role is an exciting opportunity to build and scale our digital growth engine, driving high-quality inbound sales opportunities through data-driven paid media campaigns, conversion rate optimisation, and collaboration with our content lead on organic growth demand and lead generation. You will report to the Head of Comms & Marketing and collaborate closely with the Marketing, Sales, and Customer Success teams to align marketing efforts with revenue goals. Driving inbound sales opportunities ensuring a steady pipeline of high-quality leads. Building & optimising paid landing pages and ad copy to maximize conversion rates. Monitoring website performance (user journeys, SEO & site health), to optimise conversion rates and drive organic inbound leads, in collaboration with the Content Manager Managing HubSpot reporting dashboards , basic automation and marketing email flows to track campaign effectiveness, cost per qualified opportunity & ROI, and optimise lead follow up notifications and nurtures. Aligning closely with the Sales team , ensuring digital marketing efforts support revenue objectives and lead follow-up processes are optimised. Leveraging analytics tools to assess campaign performance and inform data-driven marketing decisions. Optimising multi-channel campaigns , integrating paid media efforts with content, events, and product marketing initiatives. B2B SaaS Marketing Strategy – Proven ability to analyse data and apply strategic thinking in a high-growth SaaS environment. ✅ Keyword strategies & SEO – Skilled in developing keyword strategies across paid and organic digital marketing channels that align with the company’s acquisition goals. ✅ Strong communication & collaboration skills – Ability to work cross-functionally with sales, content, and customer success teams. Conversion rate optimisation & journey mapping – Experience in optimising digital journeys to improve conversion rates. ➕ CMS & landing page management – Experience using WordPress (Elementor) for landing page creation and optimisation. **Salary: up to £70,000 + bonus + equity (dependent on experience) Private health insurance to keep you in top condition. Unlimited holidays – take the time you need, when you need it. £Monthly company socials, quarterly team events, and a supportive, growth-focused culture Take ownership – We keep our organisation simple, valuing people over policies. Better together – We care about each other and go out of our way to help colleagues succeed.