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- Tasks: Shape brand strategy and connect with customers in B2C and B2B markets.
- Company: Join a dynamic FMCG company making waves in the market.
- Benefits: Enjoy a competitive salary and the chance to work on exciting campaigns.
- Why this job: Make a real impact on brand growth while unleashing your creativity.
- Qualifications: Degree in business or marketing; experience in brand revitalisation preferred.
- Other info: Ready to elevate a brand? Apply now and make your mark!
The predicted salary is between 32000 - 48000 £ per year.
In this role, you'll be at the heart of the brand strategy, shaping how they connect with customers and how the brand is seen in both B2C and B2B markets. If you're someone who thrives on creativity but also loves diving into data and market insights, this could be the perfect opportunity. You'll be responsible for developing and executing strategies that increase brand awareness and keep messaging consistent across all marketing channels. Whether it's rolling out brand campaigns, refreshing the look and feel, or helping launch exciting new products - you'll have a real impact on how they grow and position themselves in the market.
The Role:
- Drive the execution of the marketing plan
- Conduct regular competitor and market analysis
- Lead and manage end-to-end brand marketing campaigns
- Collaborate across teams to ensure consistency in messaging and delivery
- Identify opportunities to strengthen brand equity and customer engagement
What You'll Need:
- A degree in a business or marketing-related field
- Proven experience in revitalising a brand and successfully launching new products
- Experience working across both B2B and B2C markets (preferred)
- A creative mindset with strong commercial awareness and analytical thinking
If you're ready to make your mark and help drive a brand to the next level, I'd love to hear from you.
Brand Manager employer: Xander Recruitment Group Limited
Contact Detail:
Xander Recruitment Group Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarise yourself with the latest trends in both B2B and B2C markets. Understanding current market dynamics will help you demonstrate your knowledge during interviews and show how you can apply these insights to enhance our brand strategy.
✨Tip Number 2
Prepare examples of successful brand campaigns you've worked on in the past. Be ready to discuss the strategies you implemented, the challenges you faced, and the results achieved, as this will highlight your experience in revitalising brands.
✨Tip Number 3
Network with professionals in the FMCG sector. Attend industry events or join relevant online forums to connect with others in the field. This can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you use data to inform your marketing decisions. Highlight any tools or methodologies you’ve used for market analysis, as this aligns with our need for a data-driven approach in brand management.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management, particularly in FMCG. Emphasise any successful product launches or revitalisation projects you've been involved in.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for brand strategy and creativity. Mention specific examples of how you've used data and market insights to drive brand success in previous roles.
Showcase Your Analytical Skills: In your application, include examples of how you've conducted market analysis or competitor research. This will demonstrate your ability to make data-driven decisions, which is crucial for the role.
Highlight Collaboration Experience: Since the role involves working across teams, mention any past experiences where you collaborated with different departments to ensure consistent messaging and delivery in marketing campaigns.
How to prepare for a job interview at Xander Recruitment Group Limited
✨Showcase Your Creativity
As a Brand Manager, creativity is key. Prepare examples of past campaigns you've worked on that highlight your innovative thinking and how they positively impacted brand awareness.
✨Know Your Market
Research the company’s current position in both B2B and B2C markets. Be ready to discuss recent trends and competitor strategies, demonstrating your analytical skills and market insight.
✨Highlight Collaborative Experiences
This role requires collaboration across teams. Share specific instances where you successfully worked with others to ensure consistent messaging and delivery in marketing campaigns.
✨Prepare for Data-Driven Questions
Expect questions about how you use data to inform your branding strategies. Be prepared to discuss tools or methods you've used to analyse market insights and how they influenced your decisions.
