At a Glance
- Tasks: Lead and optimise customer journeys for subscription products using innovative marketing strategies.
- Company: Join a cutting-edge tech company focused on growth and customer engagement.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Dynamic role with collaboration across product, data, and customer success teams.
- Why this job: Make a real impact by transforming curious users into loyal subscribers.
- Qualifications: 4–7+ years in lifecycle or growth marketing with strong analytical skills.
The predicted salary is between 55000 - 70000 £ per year.
Requirements
- 4–7+ years of experience in lifecycle marketing, retention/growth marketing, CRM marketing, or customer marketing (B2C e-commerce, SaaS, fintech, or consumer tech strongly preferred)
- Proven track record owning lifecycle programs that drove measurable improvements in retention, engagement, expansion, or revenue (please share case studies or results in your application)
- Hands-on expertise with marketing automation & CRM platforms (Braze, Iterable, Customer.io, Klaviyo, or similar)
- Strong analytical skills — comfortable writing SQL for cohort analysis, funnel deep-dives, and behavioral metrics
- Experience building and testing multi-channel journeys (email + SMS + push + in-app)
- Excellent copywriting and storytelling skills — you can craft compelling, customer-centric messaging that converts
- Data-driven mindset with a bias for action and rapid iteration
- Comfortable working in ambiguous, fast-paced environments with cross-functional stakeholders
- (Desirable) Experience with advanced segmentation and personalization using tools like Segment, mParticle, or Census
- (Desirable) Background in product-led growth (PLG) environments or hybrid PLG/subscription models
- (Desirable) Familiarity with loyalty/rewards programs, referral mechanics, or subscription optimization (pricing, billing, upgrades/downgrades)
- (Desirable) Exposure to AI-driven personalization or predictive churn modeling
- (Desirable) Knowledge of web/mobile analytics (Google Analytics 4, Amplitude, Mixpanel) and experimentation platforms (Optimizely, VWO, Eppo)
What the job involves
- We’re looking for a strategic, hands-on Growth Marketing Manager – Lifecycle to own and optimize the full post-acquisition customer journey for xAI’s subscription products
- You’ll design, build, and iterate personalized, automated programs across email, SMS, push, in-app messaging, and other channels to turn curious users into loyal, high-value Grok subscribers — driving engagement, adoption, retention, expansion, and reduced churn
- This role sits at the intersection of growth marketing, product, data, and customer success
- You’ll combine behavioral insights, segmentation, experimentation, and creative storytelling to measurably increase customer lifetime value, net revenue retention, and overall subscription growth
- Own end-to-end lifecycle strategy and execution: map customer journeys, define key stages (onboarding, activation, habit formation, expansion, renewal, win-back), and build multi-channel automated flows
- Develop and launch high-impact campaigns and nurtures (welcome series, product education, milestone triggers, re-engagement, upsell/cross-sell, churn prevention, and subscription reactivation)
- Build and refine audience segments using behavioral, usage, and subscription data to deliver hyper-personalized experiences
- Partner closely with product, data/analytics, customer success, and engineering teams to align on triggers, messaging, and technical implementation
- Set up, monitor, and optimize experiments (A/B, multivariate) to continuously improve open rates, click-through, conversion, retention, expansion revenue, and churn metrics
- Analyze performance using SQL, Amplitude/Mixpanel, and other tools to identify drop-offs, opportunities, and ROI; report on key KPIs (activation rate, D30/D90 retention, expansion revenue, churn rate, LTV uplift, NRR)
- Collaborate on content creation (copy, creative assets) and ensure brand voice consistency across all lifecycle touchpoints
- Maintain and evolve the lifecycle marketing roadmap in line with product launches, seasonal campaigns, and business priorities
- Champion best practices in personalization, frequency management, deliverability, privacy/compliance (GDPR, CCPA), and inclusive messaging
Lifecycle Growth Marketing Lead employer: xAI
At xAI, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As the Lifecycle Growth Marketing Lead, you will have the opportunity to drive impactful customer journeys in a fast-paced environment, while benefiting from our commitment to employee growth through continuous learning and collaboration with cross-functional teams. Our focus on data-driven strategies and creative storytelling ensures that your contributions will not only be valued but will also play a crucial role in shaping the future of our subscription products.
StudySmarter Expert Advice🤫
We think this is how you could land Lifecycle Growth Marketing Lead
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in lifecycle marketing. This will help us see how you can drive results for our team.
✨Tip Number 3
Be ready to talk numbers! Brush up on your analytical skills and be prepared to discuss how you've used data to improve retention and engagement in previous roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Lifecycle Growth Marketing Lead
Some tips for your application 🫡
Show Us Your Impact:When you apply, don’t just list your experience—tell us about the results! Share specific case studies or metrics that highlight how you've improved retention, engagement, or revenue in your previous roles. We love seeing the numbers behind your success!
Craft Compelling Copy:Since storytelling is key for this role, make sure your application reflects your copywriting skills. Use engaging language and a customer-centric approach to showcase your personality and creativity. Remember, we want to see how you can connect with our audience!
Be Data-Driven:We’re all about analytics here at StudySmarter, so don’t shy away from showcasing your analytical skills. If you’ve worked with SQL or any marketing automation tools, mention it! Highlight how you’ve used data to drive decisions and improve campaigns.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do and our culture!
How to prepare for a job interview at xAI
✨Know Your Numbers
Make sure you come prepared with specific metrics and case studies that showcase your success in lifecycle marketing. Be ready to discuss how you've driven retention, engagement, or revenue in previous roles. This will demonstrate your analytical skills and data-driven mindset.
✨Master the Tools
Familiarise yourself with the marketing automation and CRM platforms mentioned in the job description, like Braze or Klaviyo. If you have hands-on experience, be prepared to share examples of how you've used these tools to create multi-channel journeys and improve customer experiences.
✨Craft Compelling Stories
Since excellent copywriting and storytelling skills are crucial for this role, think of examples where your messaging has converted users. Prepare to discuss how you tailor your communication to resonate with different audience segments, showcasing your ability to create customer-centric content.
✨Embrace Ambiguity
This role requires comfort in fast-paced environments with cross-functional teams. Be ready to share experiences where you've thrived in ambiguity, collaborated with various stakeholders, and adapted your strategies on the fly. Highlight your flexibility and problem-solving skills.
