At a Glance
- Tasks: Lead marketing initiatives and build brand awareness in a fast-growing AI tech company.
- Company: Exciting start-up in the AI technology sector with a collaborative culture.
- Benefits: Competitive salary, hybrid working, and opportunities for career progression.
- Other info: Direct exposure to leadership and a chance to innovate in a high-growth sector.
- Why this job: Make a real impact and shape the future of marketing in a dynamic environment.
- Qualifications: Experience in marketing, strong content creation skills, and a proactive mindset.
The predicted salary is between 40000 - 60000 £ per year.
Our client is a fast-growing start-up AI technology company. As they continue to expand, they are looking for a Marketing & Brand Lead to take ownership of the marketing activities and help establish the company as a recognised and trusted brand within the AI and technology sector. This is an exciting opportunity for someone who enjoys working in a growing business where they can make a genuine impact, bring fresh ideas to the table, and play a key role in shaping the company's future marketing strategy.
The Role
We are seeking a creative, proactive, and commercially minded marketing professional who can drive brand awareness, manage content creation, support lead generation activities, and ensure the company has a strong presence both online and within the wider technology community. You'll be responsible for building the brand, showcasing customer success stories, creating engaging content, supporting events and partnerships, and helping position the business as a thought leader within the AI space. This role would suit someone who thrives in a start-up or scale-up environment and enjoys building things from the ground up. We're particularly interested in candidates who have worked within smaller, entrepreneurial businesses where they've had broad marketing responsibilities and can demonstrate initiative, creativity, and commercial awareness.
Key Responsibilities
- Develop and execute marketing initiatives that increase brand awareness and support business growth.
- Create compelling customer case studies highlighting successful AI implementations and business outcomes.
- Coordinate and produce client video testimonials and success stories.
- Manage and continually improve the company website, ensuring content remains engaging, relevant, and optimised.
- Drive SEO initiatives to improve online visibility, website traffic, and search rankings.
- Create and manage content across social media platforms, blogs, newsletters, and marketing campaigns.
- Identify opportunities to increase company presence at industry events, conferences, networking groups, and exhibitions.
- Support event planning, attendance, and follow-up marketing activities.
- Work closely with the leadership team to develop innovative marketing campaigns and brand-building initiatives.
- Monitor and report on marketing performance, website analytics, and campaign effectiveness.
- Help establish the company as a recognised voice within the AI and technology market through thought leadership and industry engagement.
About You
- Previous experience within a marketing, brand, content, or growth-focused role.
- Strong content creation and storytelling skills.
- Experience producing customer case studies, testimonials, and marketing collateral.
- Good understanding of SEO, website management, and digital marketing best practices.
- Comfortable managing multiple projects and working independently.
- Excellent communication and stakeholder management skills.
- Creative thinker with a proactive approach and a willingness to take ownership.
- Experience within technology, SaaS, AI, software, or other high-growth sectors would be advantageous, but not essential.
What's On Offer?
- Basic Salary of £40,000 - £60,000 depending on experience.
- Hybrid working (2 days per week in our West Central London office).
- The opportunity to shape and build the marketing function within a growing AI company.
- Direct exposure to senior leadership and strategic decision-making.
- Genuine career progression opportunities as the business continues to scale.
- A collaborative, innovative, and entrepreneurial working environment.
If you're passionate about marketing, technology, and building brands within high-growth businesses, we'd love to hear from you.
Marketing & Brand Lead – Hybrid in London employer: Xact Placements Limited
Join a dynamic and innovative AI technology start-up that values creativity and initiative, offering you the chance to make a significant impact on brand development and marketing strategy. With a hybrid working model based in West Central London, you'll enjoy a collaborative culture that fosters professional growth and provides direct access to senior leadership, ensuring your contributions are recognised and rewarded. This is an exciting opportunity to shape the future of a rapidly expanding company while working in a supportive environment that encourages entrepreneurial thinking.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Brand Lead – Hybrid in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Xact Placements Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Xact Placements Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Xact Placements Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Xact Placements Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing & Brand Lead – Hybrid in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Xact Placements Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Xact Placements Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Xact Placements Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Xact Placements Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Xact Placements Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Xact Placements Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
