Marketing Coordinator

This role will be supporting the Head of Marketing in delivering all marketing activity for the business, with a focus on ensuring the smooth running of assets and plans across digital and store channels.

It will involve a close working relationship with the junior graphic designer, social content creator, e-commerce team, product team, store managers and external agencies.

This is a full-time role, with 4 days a week in the office at Shepherds Bush, with working from home on Fridays.

Occasional evening and weekend support may be needed for store events, with time taken back in lieu.

Key Responsibilities

• Email and SMS – Briefing, building, proofing and scheduling of daily emails in Klaviyo. Regular upkeep of imagery within automated flows in Klaviyo, Shopify and Attentive. Responsible for ensuring all emails are linked correctly and sending to the right customers, at the right time.
• Monitor competitor email campaigns to ensure our messaging remains current and competitive. Brief the graphic designer on copy and messaging, ensuring all content is engaging, distinctive, and optimised for strong open and click-through rates.
• Develop and execute A/B tests to gain deeper insights into email performance.
• Organic Social – working closely with the Head of Marketing and remote Content Creator to understand needs for Instagram, maintain the weekly social calendar, tag product on feeds, coordinate samples needed to support content shoots and Instagram lives.
• Paid media admin (paid social, paid social and affiliates) – taking regular insights from our paid media agencies, briefing assets to the junior graphic designer and handing over to agencies in a timely manner.
• Store marketing – Foster close relationships with store colleagues and managers, acting as their primary point of contact for marketing support. Maintain the store marketing calendar, to support all store marketing needs, from planning store events, to procuring monthly store posters, to new store openings.
• PR & Influencer support – working with the PR agency to lead management and tracking of sample requests and gifting, coordinating with the Buying team, stores and customer services. Build and maintain positive relationships with Wyse London brand ambassadors, providing support as required.
• Brand and Content planning – working with the Head of Marketing and wider team to understand upcoming campaigns and product pushes. Ability to take trade insights and product information and translate in to customer facing messages and assets. Identify and develop brand partnerships, and manage social media competitions to drive engagement and awareness.
• Intern management – Although not full line management, this role will be responsible for guidance of interns within the marketing function.
• Regular reporting – weekly email performance, competitor performance, store and event wrap ups.
• Maintaining the creative briefing process – ensure the junior graphic designer understands the requirements of regular design tasks.
• Sample Sale communication – Oversee email and social media communications related to sample sales. Collaborate with the office manager to ensure a seamless process and smooth execution on the day of the event.

Requirements

• 1-2 years experience in ecommerce/retail marketing. Experience in fashion would be preferred.
• Familiarity with Klaviyo or similar CRM/email systems will be highly beneficial.
• A basic understanding of social media platforms and Instagram analytics.
• A basic understanding of paid media (social, search, affiliate).
• An understanding of, and enthusiasm for, the fashion retail landscape.
• Excellent attention to detail and communication skills.
• Ability to develop relationships and communicate with internal and external teams and contacts.
• Proficiency in Microsoft office (excel, powerpoint, outlook) and Google tools.
• Flexible and enthusiastic, with the willingness to get involved in multiple areas of marketing.

Only applicants invited to interview will be contacted.