At a Glance
- Tasks: Lead the marketing strategy and elevate our brand experience across all channels.
- Company: WYSE London, a vibrant British womenswear brand known for its colourful designs.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Be part of a collaborative culture focused on innovation and community engagement.
- Why this job: Join a dynamic team and shape the future of a beloved fashion brand.
- Qualifications: Proven leadership in marketing with a strong track record in retail or consumer brands.
The predicted salary is between 49500 - 60500 £ per year.
Location: London
Reports To: Chief Executive Officer (CEO)
Collaborates Closely With: Financial Director, Trade and Product Teams
WYSE London is a contemporary British womenswear brand, celebrated for creating colourful, beautifully crafted pieces that bring confidence and joy to everyday dressing. As we continue an exciting period of growth, we’re looking for an exceptional Marketing Director to join our senior leadership team, helping to set and deliver the long-term growth strategy.
Role
As the Marketing Director, you will design and execute an omnichannel marketing strategy. Working closely with the CEO and founder, you will deliver an elevated, consistent, and recognisable brand experience across all touchpoints, aligned with our brand. A critical focus of this role is leading a strategic transition. You will pivot our go to market approach from daily product drops and 'coming soon' teasers to story-led, structured product launches, creating campaigns that work across all channels – DTC, retail, social (organic & paid), e-mail etc. You will be responsible for looking after our existing and very loyal community and acquiring new Wyse women to ensure overall business growth.
Key Responsibilities
- Strategy, Budgeting & Profitable Growth
- Strategic Growth: Work closely with the CEO, FD and Head of Trading to set and implement the overarching marketing strategy to scale reach, engagement, and long-term revenue via existing and new customers.
- Commercial Alignment: Work directly with the CEO and FD to set, manage, and own the annual marketing budget, ensuring a strong return on investment (ROI).
- Strategic Evolutions: Work cross-functionally to evolve the marketing strategy from daily product launches and coming soon communications to story-driven, seasonal, product led campaigns.
- Strengthening the brand internally & externally
- PR strategy: Working with external PR agency to create awareness in the market, aligned with brand pillars and campaigns.
- Brand Consistency: Work with the founder and existing brand creatives to establish/define and maintain how Wyse shows up in the world via visual and Tone of Voice (TOV) guidelines.
- Elevated Experience: Deliver a polished, premium, and instantly recognizable brand aesthetic to both existing and new customers driving inherent value in the Wyse brand.
- Campaign & Content Planning: Structure internal team processes to create elevated and engaging campaigns (product led, trading or to strengthen brand pillars) via marketing & content calendars. Own the briefing process and drive the creative responses, ensuring they deliver against the brief and for our customers (existing and new).
- Partnerships & Collaborations: Identify and execute high-impact brand collaborations and strategic partnerships to expand market reach and surprise & delight our community of Wyse women.
- Performance marketing
- Own customer retention & acquisition: Drive profitable customer acquisition and retention across paid marketing channels.
- Channel Management: Oversee and optimise Meta, Google, Affiliates, SEO, and PR strategies to maximise brand awareness, ultimately driving conversion. Always on testing for next routes to growth – where will we find our next Wyse women.
- Retention Marketing: Design and execute a robust CRM and loyalty strategy to increase customer lifetime value (LTV). Review email as a revenue and retention channel, optimising content, timing and regularity of email sends and all flows. Constant test & learn. Ensure print contacts are reviewed in line with other marketing channels and reviewed regularly using sound data.
- Social, Community & Influencer Engagement
- Social planning & reporting: Oversee organic & paid content channels, ensuring they are aligned or leading on brand campaigns and messaging. Creating reach and awareness.
- Influencer Strategy: Build and scale a highly effective influencer/ambassador marketing framework to drive brand loyalty, advocacy and awareness.
- Community Management: Nurture the brand's community, fostering deep connection, engagement, and brand loyalty across social platforms.
- Customer Experience
- DTC & Retail Integration: Own the end-to-end customer journey, ensuring all touch points of the brand from social, DTC to retail feel consistent and recognisable.
- Site experience: Work closely with the Head of Trade to optimise site conversion rates, drive AOV and IPO. Input into the development roadmap, ensuring the customer journey is optimised.
Required Skills & Experience
- Proven Leadership: Substantial experience leading marketing departments within a retail or consumer brand environment.
- Growth Record: A track record of successfully scaling performance channels (Meta, Google, affiliates), organic strategies (SEO, PR) and finding/testing new routes to growth (for example TT, YouTube, OOH).
- Change Management: Experience leading cross-functional teams through strategic shifts, working as part of a senior leadership team.
- Technical & Data Literacy: Familiarity with marketing models (MMM, attribution), site analytics and building data-driven CRM strategies.
- Financial Acumen: Strong experience collaborating at the C-suite level (CEO/FD) to set & manage budgets and drive commercial profitability.
Marketing Director in London employer: Wyse London Ltd.
Wyse London Ltd. is an excellent employer, offering a dynamic work environment in the heart of Shepherds Bush where creativity and innovation thrive. Employees benefit from a strong focus on professional development, with opportunities for growth in ecommerce and analytics, all while contributing to a brand that prioritises exceptional customer experiences. The collaborative culture fosters teamwork and encourages new ideas, making it a rewarding place to build a career in the fast-paced world of online retail.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wyse London Ltd. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wyse London Ltd. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wyse London Ltd. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wyse London Ltd.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wyse London Ltd.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wyse London Ltd.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wyse London Ltd.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wyse London Ltd.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wyse London Ltd. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wyse London Ltd., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
