At a Glance
- Tasks: Lead media relations and deliver impactful communications campaigns for the council.
- Company: Wyre Council, dedicated to community engagement and innovative communication.
- Benefits: Flexible working, generous leave, pension scheme, and professional development opportunities.
- Other info: Join a diverse team committed to climate change and community priorities.
- Why this job: Make a real difference in your community while enhancing your communication skills.
- Qualifications: Experience in communications or marketing, strong media relations, and excellent writing skills.
The predicted salary is between 40000 - 50000 € per year.
Wyre Council is seeking an experienced and creative Senior Communications Officer to join our Communications and Visitor Economy Service. This is a high-profile opportunity to lead the council’s media relations and deliver impactful communications and marketing campaigns that protect and enhance our reputation while supporting key council priorities.
About the Role
You will be responsible for leading proactive and reactive engagement with local and national media and delivering creative, outcome-focused campaigns that engage our communities and influence behaviour. You will ensure council communications are strategic, joined-up and aligned to the Council’s Business Plan, with a strong digital-first approach.
The role includes line management of the Communications Officer and Web, Intranet and Internal Communications Officer. You will deputise for the Communications and Visitor Economy Manager and provide expert communications advice to senior officers and Elected Members, including on sensitive, confidential and emergency issues. You will also lead on elections communications and support emergency response activity.
Key Responsibilities
- Lead and manage all aspects of media relations and reputation management
- Deliver creative communications, marketing and behaviour-change campaigns
- Provide expert communications advice to senior officers and Elected Members
- Ensure joined-up messaging across media, digital, web, social and print channels
- Oversee e-newsletters and internal communications activity
- Line manage and develop the corporate communications team
- Lead on elections communications and emergency responses
- Support corporate priorities including climate change and business support initiatives
About You
You will be an excellent communicator with the ability to write clearly, concisely and creatively. You will have strong experience dealing with the media and delivering effective communications or marketing campaigns, ideally within the public sector.
You will be confident working with senior stakeholders and Elected Members, have strong digital skills and be able to manage competing priorities to tight deadlines. Line management experience is desirable.
Essential Requirements
- Experience of working in a communications or marketing role
- Strong media relations and reputation management experience
- Excellent written and verbal communication skills
- Strong digital and IT skills across multiple platforms
- Ability to work flexibly, including occasional evening and weekend work
- Full driving licence and access to a vehicle
What’s in it for you
- Flexible working arrangements
- Free parking on site
- Generous annual leave entitlement plus bank holidays
- Local Government Pension Scheme with employer contributions
- Learning, development and professional growth opportunities
- Casual car user allowance (own transport required)
- Opportunity to contribute to climate change and community priorities
Wyre Council is committed to equality, diversity and inclusion and to creating a professional, innovative, collaborative and customer-focused working environment.
Senior Communications Lead — Media & Campaigns employer: Wyre Borough Council
Wyre Council is an exceptional employer that values creativity and innovation, offering a dynamic work environment where you can lead impactful communications and marketing campaigns. With flexible working arrangements, generous annual leave, and a commitment to professional growth, you'll have the opportunity to make a meaningful contribution to community priorities while enjoying a supportive and inclusive culture. Join us in shaping the future of our local area and enhancing our reputation through strategic media engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Communications Lead — Media & Campaigns
✨Tip Number 1
Network like a pro! Reach out to your connections in the communications field, especially those who have experience with local councils. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and media relations work. When you get that interview, having tangible examples of your success will make you stand out.
✨Tip Number 3
Stay updated on current events and trends in local government communications. Being able to discuss recent news or changes in policy during interviews shows you're engaged and ready to hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are excited about joining us at StudySmarter. It shows initiative and enthusiasm!
We think you need these skills to ace Senior Communications Lead — Media & Campaigns
Some tips for your application 🫡
Show Off Your Communication Skills:Since this role is all about communication, make sure your application reflects your ability to write clearly and creatively. Use concise language and structure your thoughts well to demonstrate your skills right from the start.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to highlight your relevant experience in media relations and campaign management. Show us how your background aligns with the key responsibilities outlined in the job description.
Highlight Your Digital Savvy:With a strong digital-first approach being crucial for this role, make sure to showcase your digital skills. Mention any platforms or tools you’ve used in previous roles that could be beneficial for managing communications across various channels.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way to ensure your application gets to us directly and allows you to keep track of your application status easily!
How to prepare for a job interview at Wyre Borough Council
✨Know Your Stuff
Before the interview, dive deep into Wyre Council's recent campaigns and media relations. Familiarise yourself with their key priorities, especially around climate change and community engagement. This will show that you’re not just interested in the role but also genuinely invested in their mission.
✨Showcase Your Creativity
Prepare to discuss specific examples of creative campaigns you've led or contributed to. Think about how you can demonstrate your ability to engage communities and influence behaviour through innovative strategies. Bring along any relevant materials or case studies to back up your claims.
✨Master the Digital Landscape
Since the role emphasises a strong digital-first approach, be ready to talk about your experience with various digital platforms. Highlight any successful online campaigns you've managed and how you used data to drive decisions. This will illustrate your adaptability and tech-savviness.
✨Engage with Stakeholders
Given the need to work with senior officers and Elected Members, prepare to discuss how you’ve effectively communicated with stakeholders in the past. Share examples of how you’ve navigated sensitive issues or provided expert advice, showcasing your confidence and professionalism in high-pressure situations.
