Role Overview:
Are you passionate about farming and rural life? Do you enjoy working directly with farmers to help their businesses succeed? Are you motivated by sales and building long-term customer relationships?
We are looking for an enthusiastic and driven On Farm Sales Specialist to join our team in the South West. This is a customer-facing sales role combining practical agricultural advice with responsibility for growing sales, retaining existing customers and winning new business.
Working within a designated territory, you will spend much of your time on farm, developing trusted relationships with livestock farmers and understanding their business needs.
You will use your agricultural knowledge and commercial awareness to recommend products and services that improve farm productivity, performance and profitability, whilst delivering profitable business growth.
Responsibilities:
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Achieve agreed sales, margin and growth targets within your territory.
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Identify and win new farming customers.
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Build long-term relationships with existing customers and grow account value.
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Conduct regular farm visits, providing practical advice and support.
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Promote and sell Wynnstay’s range of feed, nutrition, animal health and agricultural products and services.
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Understand customers’ farming objectives and recommend appropriate products and solutions.
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Develop and maintain a pipeline of prospects and sales opportunities.
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Generate leads through networking, referrals and local market knowledge.
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Monitor industry trends and farming developments to identify opportunities for customers.
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Maintain accurate customer records, sales activity and territory plans using CRM systems.
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Support farmer meetings, local events and promotional activities.
What we’re looking for:
Essential:
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A strong passion for farming, agriculture and rural communities.
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Excellent communication and relationship-building skills.
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Commercial awareness and a desire to succeed in sales.
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A positive, self-motivated and proactive approach.
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Confidence working directly with farmers and agricultural businesses.
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Ability to work independently and manage a designated sales territory.
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Full UK driving licence.
Desirable:
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Agricultural, livestock or practical on-farm experience.
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Previous sales or customer-facing experience.
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Knowledge of animal nutrition, feed or farm supplies.
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SQP qualification.
Don’t have an SQP qualification? Full training and development support will be provided, including opportunities to gain relevant industry qualifications.
Benefits:
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Competitive salary package.
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Attractive bonus and commission opportunities.
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Company vehicle.
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Employee Assistance Programme with BUPA.
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Mobile phone and laptop.
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Pension scheme.
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Life assurance of twice your salary following successful completion of probation.
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25 days’ annual leave plus UK bank holidays.
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Ongoing training and professional development.
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Opportunities for career progression.
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Employee discount at Wynnstay Stores.
Reporting to: Regional Director
Location: South West, field based
If you require any reasonable adjustments or have any questions about this role, please contact careers@wynnstay.co.uk
