Seed Manager East

Full-Time No home office possible

Seed Manager East (Field-Based with Regional Travel)

Are you ready to lead and shape the future of seed sales across the Eastern region?

Wynnstay is seeking a commercially driven and strategic Eastern Seed Manager to oversee and grow our seed portfolio across both retail and wholesale markets.

In this high-impact role, you will maximise the financial contribution of all seed products in your region, while identifying and capitalising on new and existing market opportunities. You will be a key driver of our national growth strategy, collaborating closely with internal teams, suppliers, breeders, contract growers, and key influencers throughout the agricultural sector.

The Opportunity

As Eastern Seed Manager, your core responsibilities will include:

Driving regional seed sales and profitability across cereals, pulses, oilseeds, grass, roots, and maize.
Overseeing the daily operations of the Eastern seed business to ensure efficiency and strong performance.
Developing the small seeds and grass seed business alongside farm traders and national leads.
Planning production schedules aligned with product availability, demand, and logistics, coordinating with transport teams.
Partnering with Product Managers to create a market-focused seed portfolio that drives margin and market share growth.
Collaborating with Marketing to implement effective promotional campaigns and regional strategies.
Managing the seed product lifecycle, optimising the range to maximise customer uptake and streamline offerings.
Coordinating with the Production Manager on intake and packing operations for combinable crops.
Determining contracted seed acreage with Production, Contract, and Category Managers.
Ensuring clear communication of trading details to internal coordination and administration teams.
Setting regional pricing policy and provide technical and commercial support to customers and colleagues.
Working across divisions to maximise group-wide trading opportunities.
Monitoring and inspecting seed production crops to maintain high-quality standards.
Leading regional seed events and contributing to targeted marketing initiatives.

The Person

We are looking for a confident and knowledgeable leader with a strong understanding of the UK seed market, capable of influencing and inspiring others. The ideal candidate will have:

Experience in the seed industry or a sales environment.
NIAB Certified Crop Inspector license (preferred).
Proven commercial and strategic thinking focused on profitability and customer satisfaction.
Excellent communication and relationship-building skills, internally and externally.
Practical knowledge of agricultural production cycles, seed supply chains, and market trends.
Strong organisational and planning skills with the ability to manage multiple projects simultaneously.
A genuine affinity with the farming community and passion for UK agriculture.

Benefits

Profit related annual bonus
Employee discount at Wynnstay Stores
33 days annual leave inclusive of bank holidays
Employee Assistant Programs – WeCare/MyStrength/Toothfairy
Free on-site parking

Wynnstay Group plc is a leading supplier of agricultural products and services, with a proud heritage of supporting British farming for over 100 years. With a turnover exceeding £613 million and more than 900 valued colleagues across the UK, our long-standing success is built on strong foundations and guided by our core THRIVE values.

For a confidential discussion regarding the vacancy, please contact Matt Shand, Category Manager – Arable on 07885 877209.

To apply, please submit your CV together with a covering letter outlining your suitability for the role to careers@wynnstay.co.uk or send a paper copy to Wynnstay Group Plc, Eagle House, Llansantffraid, Powys, SY22 6AQ.