At a Glance
- Tasks: Coordinate brand and events activities, ensuring alignment with Wynn Mayfair's identity.
- Company: Wynn Mayfair, a premier venue offering exclusive experiences in the heart of Mayfair.
- Benefits: Season ticket loans, discounts, life assurance, and an on-site staff canteen.
- Other info: Flexible working hours with opportunities for growth in a vibrant setting.
- Why this job: Join a dynamic team and shape unforgettable events in a prestigious environment.
- Qualifications: Strong organisational skills and a passion for brand management and events.
The predicted salary is between 40000 - 50000 £ per year.
Wynn Mayfair, located in the heart of Mayfair, offers exclusive world‑class experiences to its members. This role acts as the central coordinator for Wynn Mayfair’s brand and events activities, managing events, brand assets, content flow, compliance requirements, and cross‑team communication. It ensures all marketing outputs are on‑brand, well‑executed, and aligned with both regulatory standards and the property’s strategic and historical identity.
Benefits:
- Season ticket loan
- Cycle to work scheme
- Various discounts on retailers, restaurants and smart tech
- Employee assistance programme
- Life assurance
- On site staff canteen
- Medicash
- Discounts on Mayfair car parks and lots more!
Key Responsibilities:
- Act as the primary point of contact between WMI and WMY Marketing teams, as well as external event companies, suppliers, and partners.
- Manage and track all event, creative, and collateral tasks from ideation through to delivery.
- Ensure all physical and digital assets remain aligned with Wynn Mayfair brand guidelines.
- Maintain a central, up‑to‑date library of approved brand assets and collateral, including photography, fact sheets, menus, brochure copy, and templates.
- Support the ideation, planning, coordination, and execution of all WMY events.
- Coordinate digital marketing opportunities connected to live events in collaboration with the WMI digital marketing team.
- Work closely with Front‑of‑House and WMI & WMY Premium Marketing teams.
- Manage guest lists, bespoke invitation production and dispatch, RSVP tracking, and personalised pre‑event communications.
- Compile post‑event reports covering attendance, feedback, content, and budget performance.
- Monitor gaming culture, industry trends, and social and cultural calendars in London and key target markets to identify programming opportunities.
- Coordinate marketing materials and event activations to ensure compliance with UK Gambling Commission requirements.
- Manage responsible gambling messaging, Safer Gaming Week collateral, and age‑gating in line with ASA/CAP advertising codes.
- Oversee the Mayfair content coordination loop, including approvals, asset collection, and maintaining the social content release calendar.
- Support social media, trailers, and promotional content, and assist the WMI Head of Social Media with WMY’s social strategy.
- Lead logistics for WMI‑initiated activations at Mayfair, coordinating between WMI venues and WMY for on site pop‑ups.
- Facilitate follow‑up enquiries and maximise opportunities for WMI promotion during cross‑property events.
- Manage the Mayfair marketing spend tracker, including PO processing, invoice reconciliation, and monthly spend summaries.
- Handle requests to upgrade guest‑visible property features such as canopy or lighting, including coordination with Westminster Council for approvals.
- Work with the Front‑of‑House team to systemise the preservation of Wynn Mayfair’s history and safeguard physical and narrative elements.
- Develop brand‑aligned ideas to showcase and market Wynn Mayfair’s historical significance.
Work Conditions:
- Ability to work evenings, weekends, and bank holidays – depending on business needs.
- Candidates must be able to demonstrate they have the Right to Work in the UK at interview stage.
- Due to Gambling Regulations, all applicants must be over the age of 18.
Brand & Events Strategist employer: Wynn Mayfair
Wynn Mayfair is an exceptional employer that prioritises a vibrant work culture and offers a range of benefits, including a cycle to work scheme, employee assistance programme, and discounts on local amenities. Located in the prestigious Mayfair area, employees have unique opportunities for professional growth while being part of a team that values creativity and collaboration in delivering world-class experiences. With a commitment to maintaining brand integrity and compliance, this role provides a meaningful platform for those looking to make a significant impact in the events and marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & Events Strategist
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to folks who work at places you admire. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work related to brand and events. Whether it’s past projects or creative ideas, having something tangible to share can really set you apart when you’re chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you’re interested in, like Wynn Mayfair, and express your enthusiasm for their brand. A well-timed email can sometimes lead to opportunities that aren’t even advertised yet.
✨Tip Number 4
Keep your online presence sharp! Make sure your LinkedIn profile is up-to-date and reflects your passion for brand strategy and event management. Engage with content related to the industry and showcase your knowledge – it’ll help you stand out when recruiters are searching for candidates.
We think you need these skills to ace Brand & Events Strategist
Some tips for your application 🫡
Show Your Passion for Events:When you're writing your application, let your enthusiasm for events shine through! We want to see how much you love coordinating and managing events, so share any relevant experiences or projects that highlight your passion.
Be On-Brand:Make sure your application reflects the Wynn Mayfair brand. Use a tone and style that aligns with our identity, and don’t forget to mention how you can contribute to maintaining our brand guidelines in your role.
Highlight Your Communication Skills:As the central coordinator, communication is key! In your application, emphasise your ability to liaise with different teams and external partners. Share examples of how you've successfully managed communications in past roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do!
How to prepare for a job interview at Wynn Mayfair
✨Know Your Brand Inside Out
Before the interview, dive deep into Wynn Mayfair's brand identity and values. Understand their unique offerings and how they position themselves in the market. This will help you articulate how your skills align with their vision during the interview.
✨Showcase Your Event Management Skills
Prepare specific examples of past events you've managed, highlighting your role in the ideation, planning, and execution phases. Be ready to discuss how you handled challenges and ensured compliance with regulations, as this is crucial for the role.
✨Stay Updated on Industry Trends
Familiarise yourself with current trends in the gaming and events industry, especially in London. Being able to discuss these trends and how they could influence Wynn Mayfair's events will demonstrate your proactive approach and passion for the role.
✨Prepare Questions for Them
Think of insightful questions to ask about their marketing strategies, upcoming events, or how they measure success. This shows your genuine interest in the position and helps you assess if it's the right fit for you.
