Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the loyalty marketing strategy for Wyndham Rewards across EMEA, driving member engagement and revenue.
- Company: Join Wyndham Hotels & Resorts, the world's largest hotel franchising company with 9,200 hotels globally.
- Benefits: Enjoy a dynamic work culture, flexible hours, and opportunities for professional growth.
- Why this job: Make a real impact on customer loyalty while working in a diverse and inclusive environment.
- Qualifications: Degree in marketing or related field; experience in loyalty marketing and CRM is essential.
- Other info: This role offers the chance to collaborate with global teams and influence key business decisions.
The predicted salary is between 48000 - 72000 £ per year.
Wyndham Hotels & Resorts is now seeking a Director Loyalty Marketing EMEA to join our team in London, United Kingdom.
The Director Loyalty Marketing EMEA will be accountable for the Wyndham Rewards function in EMEA. They will be responsible for the loyalty strategy in EMEA, leveraging cross-functional and global loyalty teams to develop and implement the overall marketing, operational and communications plans to drive value and visibility of the Wyndham Rewards programme in EMEA. They will also be responsible for the regional loyalty cost centre with full control over the loyalty marketing fund allocation. The Director Loyalty Marketing EMEA will be accountable for driving financial results in terms of member occupancy, member revenue and new enrolments.
Responsibilities
- Loyalty strategy: Commission research, both internally and externally, to define the loyalty strategy for the EMEA region. Present strategic direction to Leadership both in EMEA and Global Headquarters (HQ).
- Loyalty programme operations: Be the Subject Matter Expert (SME) for the Wyndham Rewards programme in EMEA. Support field teams to work with hotels on the day-to-day operation of the programme. Provide guidance and training to internal operations teams and hotels/ key clients where necessary. Monitor and report on programme performance.
- Member acquisition and engagement: Drive hotel enrolments by engaging with and incentivising hotels to meet and exceed new member acquisition targets. Develop and implement member communications and marketing strategy to drive repeat stays and incremental revenue. Oversee the EMEA email marketing channel for member communications.
- Brand awareness: Raise awareness of the Wyndham Rewards programme to both consumers and industry audiences through a variety of digital and offline marketing channels.
- Partnerships: Identify new Wyndham Rewards partner relationships and nurture existing relationships to drive increased member acquisition and engagement.
- Budget ownership: Full ownership of Wyndham Rewards EMEA marketing budget. Define strategy based on allocated budget and provide regular forecasting to finance teams.
Complexity
The Director Loyalty Marketing EMEA makes business decisions that will have an impact on the company’s loyalty programme revenues. This role requires the ability to manage multiple projects working in conjunction with external agencies, the US-based Wyndham Rewards team and major franchisees, acting as an ambassador for the programme and delivering upon key measurables linked to revenue and membership. They will be expected to present complex strategic plans to leadership in both EMEA and the global HQ.
Scope/ Financial Responsibility
This role is responsible for leading the company’s loyalty marketing programme across EMEA brands and markets. This individual will develop and implement activities that are designed to increase central reservation contribution and overall gross room revenue on time and to budget delivering ROI. This role includes ownership of the full Wyndham Rewards EMEA marketing budget. Success will be measured by achieving the member engagement and service levels set for the properties, improving loyalty penetration and programme performance delivery of increased member stays and supporting the growth of EMEA’s overall gross room revenue. Their contribution in this area will have a fundamental impact on the bottom line for the organisation.
Abilities/ Key Competencies/ Skills
- Analytics orientation – able to interpret data to define direction, key drivers and objectives.
- Financial acumen – able to set forecasts and budgets to drive financial performance, overall commercially aware.
- Impact and influence – able to influence team members, senior executives and client groups and gain buy-in within a matrix organisation.
- Cultural awareness – able to navigate different cultural environments, anticipate differences.
- Communication – strong interpersonal skills and able to communicate in writing, verbally and present throughout all levels of the organisation and externally.
- Flexibility – copes well with a changing landscape and shows drive, initiative, creativity and problem solving, adjusting course when necessary.
- Relationships building – easily builds trust and credibility with clients, colleagues and key stakeholders.
- Customer orientation – maintains sight of the customer perspective and strives for results which drive the value proposition.
- Projects and problem solving – able to work on cross functional problems and show drive, initiative and problem solving.
- Analytical – able to create, present and interpret numerical and verbal data in order to deduce trends and opportunities in order to make suggestions for change and improvement.
- Creativity and Innovation – able to work with creative agencies to effectively position Wyndham Rewards and develop marketing materials.
- Planning and Prioritisation – able to manage several projects simultaneously and remain calm under pressure.
- People Development – ability to manage, mentor and coach direct reports to help achieve their potential within the organisation.
Experience/ Certificates/ Education
- Degree qualified, ideally within a marketing or related discipline or equivalent experience.
- Significant loyalty marketing, customer acquisition and CRM experience including direct marketing (particularly utilisation of email as a channel) and loyalty/ database management.
- Experience working in a global corporate environment where it is usual to work cross-functionally with business areas such as operations, call centres, e-commerce, marketing and revenue management.
- Previous experience managing forecasts/ budgets.
- Agency management experience.
- Fluency in verbal and written English is essential.
- Excellent computer skills (Word, Excel, PowerPoint) as well as use of CRM databases.
Organisational Relationships
The Director Loyalty Marketing EMEA reports to the Head of Marketing EMEA. This position will have 1 direct report.
Director Loyalty Marketing EMEA employer: Wyndham Hotels & Resorts
Contact Detail:
Wyndham Hotels & Resorts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director Loyalty Marketing EMEA
✨Tip Number 1
Familiarise yourself with the Wyndham Rewards programme and its current marketing strategies. Understanding the nuances of the programme will allow you to speak confidently about how you can enhance its visibility and member engagement during interviews.
✨Tip Number 2
Network with professionals in the loyalty marketing space, especially those who have experience in the hospitality industry. Attend relevant events or webinars to connect with potential colleagues and gain insights into the latest trends and challenges in loyalty marketing.
✨Tip Number 3
Prepare to discuss your analytical skills and how you've used data to drive marketing decisions in previous roles. Be ready to provide examples of how you've successfully managed budgets and forecasts, as these are crucial for the Director role.
✨Tip Number 4
Showcase your ability to work cross-functionally by preparing examples of past collaborations with different departments. Highlight how your communication skills helped bridge gaps between teams, which is essential for this role at Wyndham.
We think you need these skills to ace Director Loyalty Marketing EMEA
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Director Loyalty Marketing EMEA position. Understand the key responsibilities and required skills, as this will help you tailor your application effectively.
Tailor Your CV: Customise your CV to highlight relevant experience in loyalty marketing, customer acquisition, and CRM. Use specific examples that demonstrate your ability to drive financial results and manage budgets, as these are crucial for this role.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also showcases your passion for the hospitality industry and Wyndham's mission. Mention how your skills align with their values of Integrity, Accountability, Inclusivity, Caring, and Fun.
Highlight Analytical Skills: Since the role requires strong analytical abilities, ensure you provide examples of how you've used data to inform decisions in previous roles. This could include interpreting trends or developing strategies based on numerical data.
How to prepare for a job interview at Wyndham Hotels & Resorts
✨Understand the Loyalty Landscape
Before your interview, make sure to research the current trends in loyalty marketing, especially within the hospitality sector. Familiarise yourself with Wyndham Rewards and its competitors to demonstrate your knowledge and strategic thinking.
✨Showcase Your Analytical Skills
As the role requires strong analytical abilities, be prepared to discuss how you've used data to drive marketing strategies in the past. Bring examples of how you've interpreted data to influence decisions and improve programme performance.
✨Prepare for Cross-Functional Collaboration
This position involves working with various teams across the organisation. Be ready to share experiences where you've successfully collaborated with different departments, highlighting your communication skills and ability to build relationships.
✨Demonstrate Financial Acumen
Since budget ownership is a key responsibility, come equipped with examples of how you've managed budgets or forecasts in previous roles. Discuss how you ensured financial performance while driving marketing initiatives.
