At a Glance
- Tasks: Create and scale engaging content that defines WYN's brand and narrative.
- Company: Join a fast-growing company revolutionising software spend management.
- Benefits: Work directly with founders, enjoy a high-growth environment, and shape the brand.
- Other info: Opportunity to disrupt a $1.5T market with innovative marketing strategies.
- Why this job: Be a key player in building a world-class content function from scratch.
- Qualifications: Experience in B2B content creation and strong storytelling skills required.
The predicted salary is between 45000 - 55000 € per year.
WYN is building a category-defining company helping organisations take control of their software spend unlocking significant cost savings while improving efficiency. In just 18 months, we’ve built strong momentum:
- Serving a large, underpenetrated market (500+ employee organisations)
- Team of 18 and growing
Our growth to date has been driven primarily through founder-led LinkedIn video content—without a formal marketing engine. Now, we’re ready to scale that success into a world‑class, content‑led brand function.
The Role
We’re hiring a Brand Manager to take ownership of how WYN shows up in the market. This is not a traditional content role. It’s about owning the brand through content and narrative—building a scalable, high-performing content engine that strengthens our presence and positioning. You’ll take what’s already working and turn it into a multi-channel content system, with storytelling at the core.
What You’ll Be Doing
- Content Strategy & Creation (Core Focus)
- Build and scale a high-quality, always-on content engine (video, LinkedIn, SEO, etc.)
- Create engaging, insight-driven content that resonates with enterprise audiences
- Own the full content lifecycle—from ideation to production to distribution
- Experiment with formats, channels, and creative approaches
- Brand & Storytelling
- Define and evolve WYN’s voice, tone, and narrative
- Translate complex ideas into clear, compelling stories
- Organise guerilla marketing operations to disrupt a $1.5T market
- Ensure consistency across all content and customer touchpoints
- Build a recognisable and differentiated presence in the market
- Product & Solution Marketing
- Communicate WYN’s value proposition clearly and effectively
- Support go-to-market initiatives through content
- Develop messaging that highlights differentiation in a competitive landscape
What We’re Looking For
- Proven experience in content creation within B2B, SaaS, or startup environments
- Strong storytelling ability—you know how to capture attention and build narrative
- Comfortable being both strategic and hands‑on (you’ll be creating, not just managing)
- Experience with video content, LinkedIn, and modern distribution channels
- High attention to detail in brand, messaging, and content quality
- Entrepreneurial mindset and excitement about building from scratch
Why Join WYN?
- Own and shape the brand through content
- Build a content-led function from the ground up
- Work directly with founders and leadership
- High-growth environment with significant upside
- Opportunity to define how a category-leading company tells its story
Brand Manager in London employer: WYN
WYN is an exceptional employer that offers a unique opportunity for the Brand Manager to shape and elevate the company's presence in a rapidly growing market. With a high-growth environment, employees are encouraged to take ownership of their roles, fostering a culture of innovation and collaboration. The chance to work directly with founders and leadership not only enhances professional development but also allows for significant contributions to the company's narrative and brand strategy.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those at WYN. A friendly chat can go a long way, and who knows, they might just put in a good word for you!
✨Tip Number 2
Show off your storytelling skills! Prepare a few examples of how you've created engaging content in the past. Be ready to discuss how you can bring that magic to WYN's brand narrative.
✨Tip Number 3
Don’t just talk the talk—walk the walk! Create a mini content piece or campaign idea that showcases your understanding of WYN’s mission. This will demonstrate your proactive approach and creativity.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in being part of the WYN team.
We think you need these skills to ace Brand Manager in London
Some tips for your application 🫡
Show Your Storytelling Skills:Since storytelling is at the heart of this role, make sure your application reflects your ability to craft compelling narratives. Use examples from your past experiences where you’ve successfully engaged audiences through content.
Tailor Your Content Strategy:Don’t just send a generic application! Tailor your content strategy to align with WYN’s mission and values. Highlight how you can build a high-quality content engine that resonates with enterprise audiences.
Be Hands-On in Your Approach:We’re looking for someone who’s not afraid to get their hands dirty. In your application, emphasise your willingness to dive into content creation, not just management. Share specific projects where you’ve taken a hands-on approach.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application in the right context and ensures you don’t miss out on any important updates during the process.
How to prepare for a job interview at WYN
✨Know Your Brand Inside Out
Before the interview, dive deep into WYN's brand and its current market presence. Understand their mission, values, and how they differentiate themselves in the software spend space. This will help you articulate how your vision aligns with theirs.
✨Showcase Your Storytelling Skills
Prepare examples of your past work that highlight your storytelling ability. Bring along case studies or content pieces that demonstrate how you've turned complex ideas into engaging narratives. This is crucial for a role focused on brand and storytelling.
✨Be Ready to Discuss Content Strategy
Think about how you would build and scale a content engine for WYN. Be prepared to discuss your approach to content creation, distribution channels, and how you would engage enterprise audiences. Show them you can think strategically while also being hands-on.
✨Emphasise Your Entrepreneurial Spirit
WYN is looking for someone who can thrive in a high-growth environment. Share experiences where you've taken initiative or built something from scratch. Highlight your excitement about shaping a brand and your adaptability in a fast-paced setting.
