London startup helping enterprises save 30% on software contracts. Founded in 2024 by Adrien Bourg & Sergei Tugarinov, both former enterprise sales directors. Grown to a team of 20+ with no external funding. $3bn+ in software spend under management. Seeking a Head of Marketing to report directly to the co-founders, manage one Marketing Manager, and work alongside the SDR team.
The Role
This is a unique opportunity tobuild WYN's marketing function from the ground up. With a blank canvas, you'll shape the strategy, establish the processes and define how marketing supports our growth. As a hands-on player-coach, you'll own everything from inbound demand generation and paid campaigns to content direction and events, while building the foundations of a scalable marketing function. If you're someone who thrives on ownership, autonomy and building something from scratch, this is your chance to make a real impact and create a function you can truly call your own.
What You'll Do
- Build and scale paid ads programs (Google, LinkedIn, Meta) driving qualified inbound leads and measurable B2B pipeline
- Design and execute ABM campaigns targeting enterprise accounts
- Collaborate closely with the SDR team on outbound alignment and pipeline
- Identify relevant industry events for WYN to attend and sponsor, being creative about how to get in front of target audiences and protective of budgets
- Develop marketing processes, tooling, and playbooks as we scale
What We're Looking For
Must-haves:
- 3-7 years of B2B marketing experience (more than 7 is likely too senior for this role)
- Hands-on B2B demand gen and paid ads experience, not just strategy or agency management
- Proven startup experience, ideally as an early marketing hire during a growth phase (10 → 50 → 100 people)
- UK work rights; based in or willing to commute to London
Nice-to-haves:
- Experience marketing to finance, IT, or procurement personas t
- Prior people management or mentoring experience
Not a Fit If
- Entire career at large corporates with no startup exposure
- Only brand, content, or social media background; no pipeline-focused marketing
- Seeking a focus on high-level strategy, delegation of tasks and people management
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Head of Marketing employer: WYN
WYN is an exceptional employer for those seeking a dynamic and rewarding career in sales. As a fast-growing startup based in London, we offer a vibrant work culture that fosters innovation and personal growth, with ample opportunities to develop your skills and advance within the company. Our competitive compensation package, including stock options, reflects our commitment to recognising and rewarding hard work, making WYN an ideal place for ambitious professionals looking to make a significant impact.
