At a Glance
- Tasks: Lead and shape WYN's marketing strategy from the ground up.
- Company: Exciting London startup focused on saving enterprises money.
- Benefits: Ownership of projects, creative freedom, and a chance to make a real impact.
- Other info: Join a dynamic team of innovators and grow your career in a supportive environment.
- Why this job: Be a key player in building a scalable marketing function in a fast-growing startup.
- Qualifications: 3-7 years of B2B marketing experience with hands-on demand generation skills.
The predicted salary is between 59400 - 72600 £ per year.
London startup helping enterprises save 30% on software contracts. Founded in 2024 by Adrien Bourg & Sergei Tugarinov, both former enterprise sales directors. Grown to a team of 20+ with no external funding. $3bn+ in software spend under management. Seeking a Growth Marketing Lead to report directly to the co-founders, manage one Marketing Manager, and work alongside the SDR team.
The Role
This is a unique opportunity to build WYN's marketing function from the ground up. With a blank canvas, you'll shape the strategy, establish the processes and define how marketing supports our growth. As a hands-on player-coach, you'll own everything from inbound demand generation and paid campaigns to content direction and events, while building the foundations of a scalable marketing function. If you're someone who thrives on ownership, autonomy and building something from scratch, this is your chance to make a real impact and create a function you can truly call your own.
What You'll Do
- Build and scale paid ads programs (Google, LinkedIn, Meta) driving qualified inbound leads and measurable B2B pipeline
- Design and execute ABM campaigns targeting enterprise accounts
- Collaborate closely with the SDR team on outbound alignment and pipeline
- Identify relevant industry events for WYN to attend and sponsor, being creative about how to get in front of target audiences and protective of budgets
- Develop marketing processes, tooling, and playbooks as we scale
What We're Looking For
Must-haves:
- 3-7 years of B2B marketing experience (more than 7 is likely too senior for this role)
- Hands-on B2B demand gen and paid ads experience, not just strategy or agency management
- Proven startup experience, ideally as an early marketing hire during a growth phase (10-50-100 people)
- UK work rights; based in or willing to commute to London
Nice-to-haves:
- Experience marketing to finance, IT, or procurement personas
- Prior people management or mentoring experience
Not a Fit If
- Entire career at large corporates with no startup exposure
- Only brand, content, or social media background; no pipeline-focused marketing
- Seeking a focus on high-level strategy, delegation of tasks and people management
Growth Marketing Lead employer: WYN
WYN is an exceptional employer for those looking to make a significant impact in a dynamic startup environment. With a focus on ownership and autonomy, employees have the unique opportunity to shape the marketing function from the ground up while working closely with the co-founders. The vibrant London location fosters a collaborative work culture, and the company's rapid growth offers ample opportunities for personal and professional development.
