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- Tasks: Lead digital marketing strategies to attract and retain supporters for our app.
- Company: Join one of the most iconic football clubs with a rich history and community focus.
- Benefits: Enjoy flexible working, generous holidays, and exclusive match ticket access.
- Why this job: Be part of a dynamic team driving innovation and engagement in a fast-paced environment.
- Qualifications: Experience in digital marketing, especially mobile app acquisition, is essential.
- Other info: We value diversity and inclusion, creating a welcoming atmosphere for all.
The predicted salary is between 36000 - 60000 £ per year.
An excellent opportunity to play a crucial role in determining how we attract supporters into our digital ecosystem, retain them, and drive in-app transactions.
We are looking for a Senior Digital Marketing Executive (Acquisition) responsible for the overarching marketing strategy of our app. You will define how we bring supporters into our ecosystem, retain them, and increase in-app transactions.
Who we are: We are one of the most famous clubs in world football, with a rich heritage and history of success. We are passionate about our local community and offer diverse opportunities and career paths. Our purpose is to act for a winning team, culture, and community by being courageous, championing our community and each other, and doing the right thing.
Your day-to-day:
- Attract new supporters to our digital ecosystem by developing and executing strategies to drive app downloads through high-impact acquisition channels.
- Create compelling campaigns across email, social media, content marketing, and programmatic channels, including managing paid campaigns on Google, Meta, and others.
- Provide performance analysis and reporting by tracking KPIs, analyzing data, and delivering insights to improve campaigns.
- Partner with colleagues across the club, including Paid Media and Data & Insights teams, to design full-funnel paid media plans and conduct audience analysis.
- Oversee App Store Optimisation (ASO) to maximise visibility and conversion rates on Apple and Google Play stores.
- Collaborate with the Commercial team to plan app exclusives that support acquisition efforts.
- Align acquisition and retention campaigns to ensure cohesive supporter engagement and revenue growth.
- Develop tailored plans for different supporter segments, leveraging insights to enhance personalisation and relevancy for UK and US audiences.
- Support Product Development and Design teams by driving growth through innovation and improving user journeys.
- Manage project budgets to maximise ROI through strategic spending.
What we are looking for:
- Experience in digital demand generation, customer acquisition, or similar roles with a focus on mobile app acquisition.
- Strong understanding of app-first digital marketing tactics, including ASO, email, social media, and content marketing.
- Data-driven mindset with the ability to analyze data and generate insights.
- Experience working with paid media teams or agencies.
- Creative thinker with excellent communication skills.
- Adaptability to operate effectively in a fast-paced, dynamic environment.
Why choose us: At Arsenal, we promote trust and belonging. Benefits include:
- Reward and recognition schemes
- Generous holiday allowance
- Learning and development programs
- Flexible hybrid working
- Priority access to match tickets
- Health and wellbeing benefits
- Employee Assistance Programme
- Partner discounts
Arsenal for Everyone: We are committed to promoting equality, diversity, and inclusion, fostering a sense of belonging for all connected to the club.
Next Step: Please click here to see this role on our website and apply.
Senior Digital Marketing Executive (Acquisition) employer: www.grapevinejobs.co.uk - Jobboard
Contact Detail:
www.grapevinejobs.co.uk - Jobboard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Executive (Acquisition)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially those related to mobile app acquisition. Understanding current strategies and tools will help you speak confidently about how you can contribute to our goals.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience in app acquisition. Engaging with industry experts can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've executed in the past that demonstrate your ability to drive app downloads and user engagement. Highlighting measurable results will showcase your effectiveness in similar roles.
✨Tip Number 4
Stay updated on Arsenal's digital initiatives and community engagement efforts. Showing genuine interest in our club's mission and values during discussions can set you apart as a candidate who aligns with our culture.
We think you need these skills to ace Senior Digital Marketing Executive (Acquisition)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Senior Digital Marketing Executive (Acquisition). Tailor your application to highlight relevant experience in digital demand generation and mobile app acquisition.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience with app-first digital marketing tactics, such as ASO, email campaigns, and social media strategies. Use specific examples to demonstrate your success in these areas.
Showcase Data-Driven Skills: Since the role requires a data-driven mindset, include examples of how you've used data analysis to improve marketing campaigns. Mention any tools or methodologies you are familiar with that can help track KPIs and generate insights.
Personalise Your Application: Make your application stand out by personalising it for the club. Reference their commitment to community and diversity, and explain how your values align with theirs. This shows that you are not just looking for any job, but are genuinely interested in being part of their team.
How to prepare for a job interview at www.grapevinejobs.co.uk - Jobboard
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your experience in digital demand generation and customer acquisition, particularly in mobile app marketing. Highlight specific campaigns you've executed and the results achieved, especially those that involved ASO, email, and social media.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong analytical mindset, come equipped with examples of how you've used data to inform your marketing strategies. Discuss key performance indicators (KPIs) you've tracked and how your insights led to improved campaign performance.
✨Emphasise Collaboration Skills
This position involves working closely with various teams, so be ready to share experiences where you successfully collaborated with others, such as paid media or data teams. Illustrate how teamwork has contributed to achieving marketing goals.
✨Prepare for Creative Problem Solving
As a Senior Digital Marketing Executive, creativity is key. Think of examples where you've had to innovate or adapt your strategies in a fast-paced environment. Be ready to discuss how you approach challenges and develop unique solutions.
