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For Companies At a Glance
- Tasks: Create engaging campaigns to retain customers and drive loyalty.
- Company: Join QVC Group, a Fortune 500 leader in innovative retail and social shopping.
- Benefits: Enjoy hybrid working, dynamic team culture, and opportunities for growth.
- Why this job: Be part of a vibrant team redefining shopping experiences globally.
- Qualifications: Experience in Retention Marketing and strong analytical skills required.
- Other info: Work with international teams and make a real impact on customer engagement.
The predicted salary is between 28800 - 48000 £ per year.
We're looking for a Retention Marketing Specialist to join our customer marketing team on a hybrid working basis. Thank you for your interest in joining our team!
QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC, HSN, Ballard Designs, Frontgate, Garnet Hill, and Grandin Road. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites, and TV channels, making every screen a doorway to discovery, delight, and community.
The Opportunity
You will be an expert in your field, developing engaging campaigns to retain new and existing customers. You will work closely with our Performance Specialists and Digital Store teams to drive progress and grow an increasingly loyal customer base.
Who We Are
QVC empowers shoppers with knowledge and shares insights in a lively, engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics, and jewelry – and we connect shoppers to interesting personalities, engaging stories, and award-winning customer service. QVC International brings the QVC shopping experience to millions of people in Germany, Austria, Japan, the U.K., Ireland, and Italy. QVC International reaches 124 million homes via 10 television networks and reaches millions more via multiple streaming services, websites, mobile apps, and social pages. QVC International has team members in the U.K., Germany, Japan, Italy, Poland, and China.
Your Impact
You will develop, execute, and control Retention Marketing activities within key areas of the Customer Life Stage, including Lead Generation, New Name, Retention, Loyalty/Existing Customer Retention, Churn Prevention, and Reactivation. You will set weekly and monthly goals within these areas, such as Lead Generation, Data Capture, New Name Retention, Existing Customer Retention, Churn Prevention, and Reactivation. You will set up campaigns to improve results on an ongoing basis. You will drive insights to identify new opportunities for the business, creating campaigns to engage and retain customers.
What You Bring
You have experience in Retention Marketing, both digital and direct. You have experience driving profitable sales and customer development. You possess technical knowledge of Retention Marketing tools (e.g., Campaign Management Tools, Marketing Automation, Machine Learning). You have strong analytical skills and the ability to present complex issues clearly and convincingly. You can work at different levels, including up to executive level, and thrive in an international environment with teams across different markets. You can translate data insights into clear actions and engage partners effectively.
Retention Marketing Specialist (UK) employer: www.grapevinejobs.co.uk - Jobboard
Contact Detail:
www.grapevinejobs.co.uk - Jobboard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Retention Marketing Specialist (UK)
✨Tip Number 1
Familiarise yourself with the latest trends in retention marketing, especially within the retail sector. Understanding what strategies are currently effective can help you stand out during discussions and interviews.
✨Tip Number 2
Network with professionals in the retention marketing field. Attend industry events or join online forums to connect with others who work in similar roles. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on that demonstrate your ability to drive customer retention. Be ready to share metrics and outcomes to showcase your impact in previous roles.
✨Tip Number 4
Research QVC Group's current retention strategies and be prepared to suggest improvements or new ideas. Showing that you've done your homework will impress the hiring team and demonstrate your genuine interest in the role.
We think you need these skills to ace Retention Marketing Specialist (UK)
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Retention Marketing Specialist position. Tailor your application to highlight how your skills and experiences align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in retention marketing, including specific campaigns you've worked on and the results achieved. Use metrics to demonstrate your impact, such as percentage increases in customer retention or sales growth.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your relevant experience and explain how you can contribute to QVC's goals in retention marketing. Make it personal and engaging to stand out.
Proofread Your Application: Before submitting, carefully proofread your application materials for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial in marketing roles.
How to prepare for a job interview at www.grapevinejobs.co.uk - Jobboard
✨Know Your Retention Marketing Tools
Familiarise yourself with the specific retention marketing tools mentioned in the job description, such as Campaign Management Tools and Marketing Automation. Be prepared to discuss how you've used these tools in past roles to drive customer engagement and retention.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to inform your marketing strategies. Highlight any experience you have in presenting complex data insights clearly, as this will be crucial for the role.
✨Understand QVC's Unique Selling Proposition
Research QVC Group and its brands to understand their market position and customer base. Be ready to discuss how your skills can contribute to enhancing their unique shopping experience through retention marketing.
✨Prepare for Scenario-Based Questions
Anticipate questions that ask how you would handle specific retention challenges, such as churn prevention or reactivation campaigns. Think through your approach and be ready to articulate your thought process and strategies.
