Deputy Head of SEO (London)

Job Opportunity: Deputy Head of SEO at The Sun

The Sun is seeking a talented individual with a background in search engine optimisation, extensive newsroom experience, and a proven track record of delivering results.

About The Sun:

The Sun Online is the UK's largest digital newsbrand and the fastest-growing news site in the US. Our multi-award-winning Audience department is central to our newsroom, with journalists covering news, sport, TV, showbiz, lifestyle, and family content. Our successful SEO team is integral to our publishing operations, focusing on driving search traffic, expanding audiences, and fostering reader engagement and loyalty.

Your Role:

As Deputy Head of SEO, you will support the Head of SEO in developing and executing the editorial SEO strategy and lead our team of SEO editors and writers in London.

You will contribute to The Sun’s digital growth through technical and content SEO, utilizing SEO tools, data-driven projects, and strategies for organic search, Discover, and Google News.

Key Responsibilities:

• Enhance organic search, Discover, and Google News visibility
• Identify search trends and communicate insights to the newsroom
• Lead and manage a team of SEO editors and reporters
• Drive SEO strategies for breaking news and live blogs
• Oversee evergreen content strategies
• Utilize SEO tools such as SEMrush and News Dashboard
• Analyze and report SEO performance to the newsroom
• Coordinate with departments to meet SEO objectives
• Ensure adherence to SEO best practices through training and monitoring
• Monitor algorithm updates and advise relevant teams
• Perform competitor analysis and identify growth opportunities
• Coordinate content plans around major events like Love Island
• Support content migrations and post-migration analysis
• Stay updated on SEO trends and news

Candidate Profile:

• Organized problem-solver with creative, adaptive approaches
• Experience working collaboratively across disciplines
• Understanding of The Sun’s brands
• Essential newsroom experience
• Strong technical SEO expertise

Work Environment:

We operate a hybrid working policy with at least three days in the office weekly to promote collaboration and innovation. Some roles may require more office presence depending on specific job needs.

About News UK:

News UK is a leading media company with brands like The Times, The Sun, talkSPORT, and Virgin Radio UK. We serve nearly 40 million people monthly through diverse media formats, committed to promoting a fair society, free speech, and engaging storytelling.

Our Values and Diversity:

We value diversity and inclusion, actively working to attract and develop talent from varied backgrounds through our DEI strategy and employee networks.

Benefits:

• Up to 18 weeks maternity and 2 weeks paternity leave
• Training and LinkedIn Learning access
• Private medical insurance
• Discounted gym memberships, virtual yoga, and wellness benefits
• Bike and electric car schemes
• Exclusive events, discounts, and top-tier content access
• Generous pension scheme and holiday entitlement

To support all applicants, please contact us at careers@news.co.uk if you need any accommodations during the application process.

Next Step:

Please CLICK HERE to see this role on our website and apply.

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