At a Glance
- Tasks: Lead the UK growth strategy for a dynamic D2C brand and drive customer acquisition.
- Company: Join a high-growth, well-funded international consumer brand launching in the UK.
- Benefits: Competitive salary, performance bonus, hybrid working, and development support.
- Other info: Collaborative culture with strong long-term growth potential.
- Why this job: Be a key player in scaling a growing business with significant ownership and influence.
- Qualifications: Experience in growth marketing and managing substantial budgets in a fast-paced environment.
The predicted salary is between 90000 - 120000 £ per year.
Cranberry Panda is partnering with a confidential, high-growth consumer brand to hire a Growth Director for its UK business. This is an opportunity to join a well-funded international company at a key stage of growth, taking ownership of customer acquisition strategy and helping scale the next phase of the business in the UK market.
The role is ideal for a commercially minded growth leader who enjoys building scalable acquisition engines, testing new ideas quickly, and operating in a fast-moving environment with high levels of ownership and autonomy.
The Role
- Own the UK acquisition strategy across paid social, paid search, affiliates and digital growth channels, driving efficient customer growth and commercial performance.
- Work closely with cross-functional teams across ecommerce, analytics, creative and brand, while helping shape the future direction of growth marketing within the region.
- Combine strategic leadership with hands-on execution, balancing commercial planning, channel optimisation, experimentation and team leadership.
Key Responsibilities
- Own the UK performance marketing strategy across paid social, paid search, affiliate and emerging acquisition channels.
- Manage media budgets, forecasting, pacing and channel performance.
- Lead campaign strategy across platforms including Meta, Google, YouTube and TikTok.
- Build and manage a structured experimentation roadmap across creative, audiences, landing pages and offers.
- Partner with creative teams to improve testing velocity and campaign performance.
- Analyse marketing and commercial performance data to identify growth opportunities and optimise spend efficiency.
- Develop reporting frameworks, dashboards and performance insights for senior stakeholders.
- Identify and test new acquisition opportunities, partnerships and scalable growth channels.
- Collaborate closely with ecommerce, analytics, product and brand teams.
- Manage agency and external partner relationships where required.
- Support the development and growth of a high-performing marketing team.
- Contribute to a fast-paced, test-and-learn culture focused on continuous improvement.
About You
- Significant experience in growth, performance or acquisition marketing within high-growth ecommerce or consumer brands.
- Proven track record scaling customer acquisition for DTC or digitally led brands within the UK market.
- Experience operating at Director or senior leadership level within a scaling business environment.
- Experience managing sizeable marketing budgets and delivering against ambitious commercial growth targets.
- Strong hands-on expertise across Meta, Google Ads, YouTube, TikTok and broader paid acquisition channels.
- Deep understanding of performance marketing, attribution, incrementality testing and media efficiency.
- Strong commercial and analytical mindset, with confidence using analytics and attribution platforms such as GA4, Northbeam, Shopify Analytics, Polar or similar.
- Experience building structured experimentation frameworks across creative, audiences, landing pages and offers.
- Strong understanding of full-funnel growth strategy, including acquisition, conversion and retention.
- Experience leading, mentoring and developing high-performing marketing teams.
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
- Comfortable operating autonomously within a lean, entrepreneurial business.
- Strong stakeholder management and communication skills, with the ability to influence cross-functional teams and senior leadership.
- Adaptable, proactive and commercially driven, with a strong bias towards action and problem solving.
Why Apply?
- Opportunity to play a key role in scaling a growing UK business.
- High level of ownership and influence.
- Backed by an established international organisation.
- Collaborative, commercially focused environment.
- Strong long-term growth potential for the successful candidate.
Package
- Competitive base salary
- Performance bonus
- Hybrid working model
- Pension contribution
- Learning & development support
- Additional employee benefits
Please apply directly via LinkedIn or contact Cranberry Panda for a confidential discussion.
Growth Director, UK & Europe | D2C Brand (Hybrid) in London employer: www.cranberrypanda.co.uk - JobBoard
Join a dynamic and innovative global brand as a Growth Director in London, where you'll have the unique opportunity to shape the customer acquisition strategy from the ground up. With a collaborative work culture that values autonomy and creativity, you'll benefit from a competitive salary, performance bonuses, and a hybrid working model, all while being part of a fast-paced environment that fosters personal and professional growth.
Contact Details:
www.cranberrypanda.co.uk - JobBoard Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Growth Director, UK & Europe | D2C Brand (Hybrid) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend events, and don’t be shy about asking for informational interviews. The more connections we make, the better our chances of landing that Growth Director role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in growth marketing. This will help us stand out during interviews and demonstrate our hands-on expertise in driving customer acquisition.
✨Tip Number 3
Prepare for the interview like it’s game day! Research the company, understand their growth strategy, and come armed with questions. This shows we’re genuinely interested and ready to contribute to their success.
✨Tip Number 4
Don’t forget to follow up! After an interview, send a thank-you email expressing our appreciation for the opportunity. It keeps us on their radar and shows our enthusiasm for the role.
We think you need these skills to ace Growth Director, UK & Europe | D2C Brand (Hybrid) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Growth Director role. Highlight your experience in growth marketing, especially in D2C brands, and showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter:Your cover letter should tell your story! Explain why you're passionate about this role and how your skills can help scale the business in the UK and Europe. Be authentic and let your personality shine through.
Showcase Your Analytical Skills:Since the role involves a lot of data analysis, make sure to mention your experience with analytics tools like GA4 or Shopify Analytics. Provide examples of how you've used data to drive growth in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates!
How to prepare for a job interview at www.cranberrypanda.co.uk - JobBoard
✨Know Your Numbers
As a Growth Director, you'll need to demonstrate your understanding of performance metrics. Brush up on key figures related to customer acquisition costs, conversion rates, and ROI from previous campaigns. Be ready to discuss how you've used data to drive growth in past roles.
✨Showcase Your Strategic Mindset
Prepare to talk about your approach to building scalable acquisition strategies. Think of specific examples where you’ve successfully led campaigns across platforms like Meta and Google. Highlight your experience with experimentation frameworks and how they contributed to growth.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams. Be prepared to share examples of how you've collaborated with creative, analytics, and ecommerce teams in the past. Emphasise your ability to influence stakeholders and drive projects forward.
✨Embrace the Fast-Paced Environment
The company is looking for someone who thrives in a dynamic setting. Share experiences where you've adapted quickly to changes or challenges. Discuss how you balance strategic planning with hands-on execution, especially in high-pressure situations.
