At a Glance
- Tasks: Lead digital growth strategy and enhance customer experience across ecommerce and marketplace channels.
- Company: Join a prestigious luxury consumer brand undergoing exciting digital transformation.
- Benefits: Competitive salary, bonus potential, and the chance to shape future digital strategies.
- Other info: Opportunity to build a high-performance digital team and drive international growth.
- Why this job: Be at the forefront of digital innovation in a high-impact leadership role.
- Qualifications: Proven experience in digital trading and ecommerce growth with strong commercial acumen.
The predicted salary is between 130000 - 165000 £ per year.
We are partnering with a highly respected premium consumer brand undergoing significant digital and commercial transformation to appoint a newly created Digital Director. This is a rare opportunity to join a heritage‑led business at a genuine inflection point. Significant investment has already been made across digital platforms, ecommerce infrastructure and customer experience. The next phase is focused on commercial acceleration, CRM maturity, customer growth and building a high‑performance digital function capable of scaling internationally.
The business operates across multiple digital propositions including ecommerce, membership, marketplace and premium customer services. The role will lead digital growth strategy across acquisition, CRM, trading, customer lifecycle, online experience and conversion optimisation.
The successful candidate will be expected to bring commercial sharpness, operational accountability and transformational leadership to a business looking to evolve from a traditional trading model into a more sophisticated customer and platform‑led organisation.
Key Responsibilities- Lead digital trading performance across ecommerce and marketplace channels
- Own core digital commercial metrics including traffic, conversion, AOV, retention and customer lifetime value
- Build and evolve a modern CRM and lifecycle marketing capability
- Drive acquisition strategy across SEO, paid media, content and digital growth channels
- Improve conversion, online merchandising and customer journey performance
- Develop a more commercially accountable digital operating culture
- Partner closely with commercial, buying, product, data and leadership teams
- Build and shape the future digital organisational structure
- Deliver a more personalised premium customer experience across multiple customer tiers
- Support international digital growth initiatives
- Proven experience leading digital trading and ecommerce growth within a consumer-facing business
- Strong commercial trading mindset with clear accountability for revenue performance
- Experience driving transformation, not simply managing BAU ecommerce operations
- Ability to influence cross-functional stakeholders and challenge constructively
- Strong understanding of CRM, lifecycle marketing and customer segmentation
- Experience improving digital performance through data, merchandising and optimisation
- Comfortable operating within complex, evolving organisations
- Gravitas, pace and credibility to lead change
- Experience building or restructuring digital teams highly advantageous
- Consumer ecommerce
- Marketplace businesses
- Digitally mature retail
- Omnichannel consumer brands
- Subscription or membership-led businesses
- Platform-led commerce environments
- Luxury sector experience is not essential. Commercial digital leadership capability is.
- Newly created leadership role
- Significant executive sponsorship for change
- Major opportunity to shape future digital strategy and operating model
- High visibility role with strong growth ambitions
- Complex, intellectually interesting customer ecosystem
Ecommerce & Digital Director in London employer: www.cranberrypanda.co.uk - JobBoard
Join a prestigious luxury consumer brand in London as an Ecommerce & Digital Director, where you will be at the forefront of a transformative digital journey. The company fosters a dynamic work culture that prioritises innovation and collaboration, offering substantial opportunities for professional growth and development. With significant investment in digital infrastructure and a commitment to enhancing customer experience, this role provides a unique chance to lead impactful change in a high-performance environment.
Contact Details:
www.cranberrypanda.co.uk - JobBoard Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce & Digital Director in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their digital strategy and be ready to discuss how your experience aligns with their goals. We want you to shine and show them why you're the perfect fit!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your answers and boost your confidence. We’re here to support you in showcasing your skills and experience effectively.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can leave a lasting impression. It shows your enthusiasm for the role and keeps you top of mind. Remember, we’re rooting for you to succeed!
We think you need these skills to ace Ecommerce & Digital Director in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Ecommerce & Digital Director. Highlight your experience in digital trading and ecommerce growth, and don’t forget to showcase any transformational leadership you've provided in previous roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Mention specific achievements that demonstrate your commercial mindset and ability to drive digital growth.
Showcase Your Data Skills:Since data is key in this role, make sure to highlight your experience with CRM, customer segmentation, and performance metrics. We want to see how you’ve used data to improve digital performance in the past.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at www.cranberrypanda.co.uk - JobBoard
✨Know Your Numbers
For a role like Ecommerce & Digital Director, it's crucial to be well-versed in key metrics such as traffic, conversion rates, and customer lifetime value. Prepare specific examples of how you've improved these metrics in your previous roles, as this will demonstrate your commercial sharpness and operational accountability.
✨Showcase Your Transformation Experience
This position is all about driving transformation, so come armed with stories that highlight your experience in leading change rather than just managing day-to-day operations. Be ready to discuss how you've successfully navigated complex environments and influenced cross-functional teams.
✨Understand the Customer Journey
Since the role focuses on enhancing the online experience and customer journey, make sure you can articulate your approach to improving these areas. Discuss any strategies you've implemented for CRM and lifecycle marketing that have led to increased retention and customer satisfaction.
✨Be Ready to Discuss Team Building
As you'll be shaping the future digital organisational structure, think about your past experiences in building or restructuring teams. Prepare to share your vision for creating a high-performance digital function and how you plan to foster a commercially accountable culture within the team.
