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For Companies At a Glance
- Tasks: Lead data analysis to uncover customer behaviour and growth opportunities in eCommerce.
- Company: Join a cutting-edge consultancy focused on building a proprietary business growth platform.
- Benefits: Enjoy remote work flexibility with monthly travel to London and competitive perks.
- Why this job: Be part of a dynamic team driving impactful insights for DTC brands in a fast-paced environment.
- Qualifications: Experience in DTC eCommerce, strong BI skills, and proficiency in SQL or similar tools required.
- Other info: This is a permanent role with opportunities for professional growth and development.
The predicted salary is between 48000 - 72000 £ per year.
Location: UK - remote with monthly travel to London
Type: Permanent
We’re looking for a Lead BI Analyst with strong DTC eCommerce experience to work for an eCommerce consultancy who are building a proprietary business growth platform.
Scope of Work:
- Customer & Order-Level Data Analysis – Identify patterns in customer behavior, order frequency, retention, and product mix to diagnose key growth levers.
- Business Metrics Diagnosis – Build a structured root cause analysis framework that helps brands understand what’s driving or blocking scale (e.g., product mix efficiency, retention trends, discount impact).
- Light Financial Analysis – Incorporate key profitability signals (COGS, contribution margin, discounts) to ensure recommendations are commercially sound.
- Blended Marketing Insights – Surface insights at the business level with a light marketing lens (e.g., CAC, efficiency trends across channels).
- Actionable Workflow Development – The output must be a structured and repeatable process for diagnosing DTC brand performance, not just ad hoc insights.
Ideal Candidate:
- Deep DTC eCommerce Experience – Understands how order-level, customer cohort, and retention trends impact scale.
- BI & Data Fluency – Comfortable structuring and analyzing business performance data rather than purely marketing or financial data.
- Pattern Recognition & Root Cause Thinking – Can spot trends quickly and design a framework that helps businesses consistently diagnose their growth blockers.
- Tool Proficiency – SQL, Looker, Power BI, or similar tools to rapidly extract and visualize insights.
- Fast Execution & Clear Thinking – Can move quickly to develop a structured approach for ongoing analysis.
Lead Data Analyst - D2C eCom Consultancy employer: www.cranberrypanda.co.uk - JobBoard
Contact Detail:
www.cranberrypanda.co.uk - JobBoard Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Data Analyst - D2C eCom Consultancy
✨Tip Number 1
Familiarise yourself with the latest trends in DTC eCommerce. Understanding current market dynamics and consumer behaviour will help you demonstrate your expertise during interviews.
✨Tip Number 2
Brush up on your SQL and data visualisation skills. Being able to showcase your proficiency in tools like Looker or Power BI can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss specific examples of how you've identified growth levers in previous roles. Having concrete case studies ready will illustrate your ability to apply your skills effectively.
✨Tip Number 4
Network with professionals in the eCommerce space. Engaging with industry peers can provide insights into the role and may even lead to referrals, increasing your chances of landing the job.
We think you need these skills to ace Lead Data Analyst - D2C eCom Consultancy
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in DTC eCommerce and data analysis. Use specific examples that demonstrate your ability to identify customer behaviour patterns and your proficiency with tools like SQL, Looker, or Power BI.
Craft a Compelling Cover Letter: In your cover letter, explain why you are passionate about eCommerce consultancy and how your skills align with the role. Mention your experience with actionable workflow development and how you've previously diagnosed growth blockers for brands.
Showcase Relevant Projects: If you have worked on projects that involved customer-level data analysis or business metrics diagnosis, include these in your application. Highlight the outcomes of your analyses and how they contributed to business growth.
Proofread Your Application: Before submitting, carefully proofread your application for any errors or inconsistencies. A well-presented application reflects your attention to detail, which is crucial for a Lead Data Analyst role.
How to prepare for a job interview at www.cranberrypanda.co.uk - JobBoard
✨Showcase Your DTC eCommerce Knowledge
Make sure to highlight your experience with direct-to-consumer eCommerce. Be prepared to discuss specific examples of how you've analysed customer behaviour and order trends, as this will demonstrate your understanding of the key growth levers.
✨Demonstrate Your Analytical Skills
Prepare to explain your approach to root cause analysis. Discuss how you've built frameworks in the past to diagnose business performance issues, and be ready to share insights from your previous roles that showcase your analytical prowess.
✨Familiarise Yourself with Relevant Tools
Since proficiency in SQL, Looker, Power BI, or similar tools is essential, ensure you can discuss your experience with these platforms. Consider preparing a brief case study or example where you used these tools to extract and visualise data effectively.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your ability to think on your feet. Practice articulating how you would approach diagnosing a brand's performance issues, including the metrics you would consider and the steps you would take to develop actionable insights.
