At a Glance
- Tasks: Lead the growth strategy for a dynamic D2C brand in the UK and Europe.
- Company: Join a high-growth, well-funded international consumer brand.
- Benefits: Competitive salary, performance bonus, hybrid work model, and development support.
- Other info: Collaborative environment with strong long-term growth potential.
- Why this job: Be a key player in scaling a brand with significant ownership and influence.
- Qualifications: Experience in growth marketing and managing substantial budgets.
The predicted salary is between 90000 - 120000 £ per year.
Cranberry Panda is partnering with a confidential, high-growth consumer brand to hire a Growth Director for its UK business. This is an opportunity to join a well-funded international company at a key stage of growth, taking ownership of customer acquisition strategy and helping scale the next phase of the business in the UK market.
The role is ideal for a commercially minded growth leader who enjoys building scalable acquisition engines, testing new ideas quickly, and operating in a fast-moving environment with high levels of ownership and autonomy.
The Role
- Own the UK acquisition strategy across paid social, paid search, affiliates and digital growth channels, driving efficient customer growth and commercial performance.
- Work closely with cross-functional teams across ecommerce, analytics, creative and brand, while helping shape the future direction of growth marketing within the region.
- Combine strategic leadership with hands-on execution, balancing commercial planning, channel optimisation, experimentation and team leadership.
Key Responsibilities
- Own the UK performance marketing strategy across paid social, paid search, affiliate and emerging acquisition channels.
- Manage media budgets, forecasting, pacing and channel performance.
- Lead campaign strategy across platforms including Meta, Google, YouTube and TikTok.
- Build and manage a structured experimentation roadmap across creative, audiences, landing pages and offers.
- Partner with creative teams to improve testing velocity and campaign performance.
- Analyse marketing and commercial performance data to identify growth opportunities and optimise spend efficiency.
- Develop reporting frameworks, dashboards and performance insights for senior stakeholders.
- Identify and test new acquisition opportunities, partnerships and scalable growth channels.
- Collaborate closely with ecommerce, analytics, product and brand teams.
- Manage agency and external partner relationships where required.
- Support the development and growth of a high-performing marketing team.
- Contribute to a fast-paced, test-and-learn culture focused on continuous improvement.
About You
- Significant experience in growth, performance or acquisition marketing within high-growth ecommerce or consumer brands.
- Proven track record scaling customer acquisition for DTC or digitally led brands within the UK market.
- Experience operating at Director or senior leadership level within a scaling business environment.
- Experience managing sizeable marketing budgets and delivering against ambitious commercial growth targets.
- Strong hands-on expertise across Meta, Google Ads, YouTube, TikTok and broader paid acquisition channels.
- Deep understanding of performance marketing, attribution, incrementality testing and media efficiency.
- Strong commercial and analytical mindset, with confidence using analytics and attribution platforms such as GA4, Northbeam, Shopify Analytics, Polar or similar.
- Experience building structured experimentation frameworks across creative, audiences, landing pages and offers.
- Strong understanding of full-funnel growth strategy, including acquisition, conversion and retention.
- Experience leading, mentoring and developing high-performing marketing teams.
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
- Comfortable operating autonomously within a lean, entrepreneurial business.
- Strong stakeholder management and communication skills, with the ability to influence cross-functional teams and senior leadership.
- Adaptable, proactive and commercially driven, with a strong bias towards action and problem solving.
Why Apply?
- Opportunity to play a key role in scaling a growing UK business.
- High level of ownership and influence.
- Backed by an established international organisation.
- Collaborative, commercially focused environment.
- Strong long-term growth potential for the successful candidate.
Package
- Competitive base salary
- Performance bonus
- Hybrid working model
- Pension contribution
- Learning & development support
- Additional employee benefits
Please apply directly via LinkedIn or contact Cranberry Panda for a confidential discussion.
Growth Director, UK & Europe | D2C Brand (Hybrid) employer: www.cranberrypanda.co.uk - JobBoard
Join a dynamic and innovative global brand as a Growth Director in London, where you'll have the unique opportunity to shape the customer acquisition strategy from the ground up. With a strong focus on collaboration and a culture that encourages experimentation, you'll benefit from a competitive salary, performance bonuses, and a hybrid working model, all while being part of a well-funded company poised for significant growth in the UK and Europe.
Contact Details:
www.cranberrypanda.co.uk - JobBoard Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Growth Director, UK & Europe | D2C Brand (Hybrid)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in growth marketing. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Bring insights and ideas to the table; it shows you’re genuinely interested and ready to contribute from day one.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Growth Director, UK & Europe | D2C Brand (Hybrid)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Growth Director role. Highlight your experience in growth marketing, especially in D2C brands, and showcase any relevant achievements that align with the job description.
Craft a Compelling Cover Letter:Your cover letter should tell your story! Explain why you're passionate about this role and how your skills can help scale the business in the UK market. Be sure to mention specific strategies you've successfully implemented in the past.
Showcase Your Analytical Skills:Since this role requires a strong analytical mindset, make sure to include examples of how you've used data to drive marketing decisions. Mention any tools you’re familiar with, like GA4 or Shopify Analytics, to show you’re up to speed.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. It’s the best way for us to receive your application and get you one step closer to joining our team!
How to prepare for a job interview at www.cranberrypanda.co.uk - JobBoard
✨Know Your Numbers
As a Growth Director, you'll need to demonstrate your understanding of performance metrics. Brush up on key figures like customer acquisition costs, return on ad spend, and conversion rates. Be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Your Strategic Mindset
Prepare to talk about your approach to building scalable acquisition strategies. Think about specific campaigns you've led, the challenges you faced, and how you adapted your strategy based on performance data. This will show your potential employer that you can think critically and act decisively.
✨Familiarise Yourself with the Brand
Research the company and its products thoroughly. Understand their current market position and competitors. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role and the brand's growth journey.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with various teams, be ready to discuss your experience in cross-functional collaboration. Share examples of how you've successfully partnered with creative, analytics, or ecommerce teams to achieve common goals. This will highlight your ability to work in a team-oriented environment.
