At a Glance
- Tasks: Lead the UK growth strategy for a global D2C brand and drive customer acquisition.
- Company: Join a high-growth, innovative consumer brand launching in the UK and Europe.
- Benefits: Competitive salary, performance bonus, hybrid working, and learning support.
- Other info: Collaborative culture with strong long-term growth potential.
- Why this job: Be a key player in scaling a dynamic business with significant ownership.
- Qualifications: Experience in growth marketing and managing substantial budgets in a fast-paced environment.
The predicted salary is between 90000 - 120000 £ per year.
Cranberry Panda is partnering with a confidential, high-growth consumer brand to hire a Growth Director for its UK business. This is an opportunity to join a well-funded international company at a key stage of growth, taking ownership of customer acquisition strategy and helping scale the next phase of the business in the UK market.
The role is ideal for a commercially minded growth leader who enjoys building scalable acquisition engines, testing new ideas quickly, and operating in a fast-moving environment with high levels of ownership and autonomy.
The Role
- Own the UK acquisition strategy across paid social, paid search, affiliates and digital growth channels, driving efficient customer growth and commercial performance.
- Work closely with cross-functional teams across ecommerce, analytics, creative and brand, while helping shape the future direction of growth marketing within the region.
- This role combines strategic leadership with hands-on execution and would suit someone comfortable balancing commercial planning, channel optimisation, experimentation and team leadership.
Key Responsibilities
- Own the UK performance marketing strategy across paid social, paid search, affiliate and emerging acquisition channels.
- Manage media budgets, forecasting, pacing and channel performance.
- Lead campaign strategy across platforms including Meta, Google, YouTube and TikTok.
- Build and manage a structured experimentation roadmap across creative, audiences, landing pages and offers.
- Partner with creative teams to improve testing velocity and campaign performance.
- Analyse marketing and commercial performance data to identify growth opportunities and optimise spend efficiency.
- Develop reporting frameworks, dashboards and performance insights for senior stakeholders.
- Identify and test new acquisition opportunities, partnerships and scalable growth channels.
- Collaborate closely with ecommerce, analytics, product and brand teams.
- Manage agency and external partner relationships where required.
- Support the development and growth of a high-performing marketing team.
- Contribute to a fast-paced, test-and-learn culture focused on continuous improvement.
About You
- Significant experience in growth, performance or acquisition marketing within high-growth ecommerce or consumer brands.
- Proven track record scaling customer acquisition for DTC or digitally led brands within the UK market.
- Experience operating at Director or senior leadership level within a scaling business environment.
- Experience managing sizeable marketing budgets and delivering against ambitious commercial growth targets.
- Strong hands-on expertise across Meta, Google Ads, YouTube, TikTok and broader paid acquisition channels.
- Deep understanding of performance marketing, attribution, incrementality testing and media efficiency.
- Strong commercial and analytical mindset, with confidence using analytics and attribution platforms such as GA4, Northbeam, Shopify Analytics, Polar or similar.
- Experience building structured experimentation frameworks across creative, audiences, landing pages and offers.
- Strong understanding of full-funnel growth strategy, including acquisition, conversion and retention.
- Experience leading, mentoring and developing high-performing marketing teams.
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
- Comfortable operating autonomously within a lean, entrepreneurial business.
- Strong stakeholder management and communication skills, with the ability to influence cross-functional teams and senior leadership.
- Adaptable, proactive and commercially driven, with a strong bias towards action and problem solving.
Why Apply?
- Opportunity to play a key role in scaling a growing UK business.
- High level of ownership and influence.
- Backed by an established international organisation.
- Collaborative, commercially focused environment.
- Strong long-term growth potential for the successful candidate.
Package
- Competitive base salary
- Performance bonus
- Hybrid working model
- Pension contribution
- Learning & development support
- Additional employee benefits
Please apply directly via LinkedIn or contact Cranberry Panda for a confidential discussion.
Growth Director, UK D2C Consumer Brand (global brand launching into the UK & Europe) employer: www.cranberrypanda.co.uk - JobBoard
Join a dynamic and innovative global brand as a Growth Director in London, where you'll have the unique opportunity to shape the UK market from the ground up. With a strong focus on employee development, a collaborative work culture, and the flexibility of a hybrid working model, this role offers significant ownership and influence in a fast-paced environment. Enjoy competitive compensation, performance bonuses, and a commitment to continuous learning and growth within a well-funded international organisation.
Contact Details:
www.cranberrypanda.co.uk - JobBoard Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Growth Director, UK D2C Consumer Brand (global brand launching into the UK & Europe)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in growth marketing. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can help them grow in the UK market specifically. Tailor your pitch to their needs!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Growth Director, UK D2C Consumer Brand (global brand launching into the UK & Europe)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Growth Director role. Highlight your experience in D2C marketing and any successful campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for growth marketing and why you're excited about this opportunity. Let us know how you can contribute to our ambitious goals.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, be sure to mention your experience with analytics tools like GA4 or Shopify Analytics. We love candidates who can turn numbers into actionable insights!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can't wait to see what you bring to the table!
How to prepare for a job interview at www.cranberrypanda.co.uk - JobBoard
✨Know Your Numbers
As a Growth Director, you'll need to demonstrate your understanding of performance metrics. Brush up on key figures related to customer acquisition costs, conversion rates, and ROI from previous campaigns. Be ready to discuss how you've used data to drive growth in past roles.
✨Showcase Your Strategic Mindset
Prepare to talk about your approach to building scalable acquisition strategies. Think of specific examples where you’ve successfully led campaigns across platforms like Meta and Google. Highlight your experience with experimentation frameworks and how they contributed to growth.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams. Be prepared to share examples of how you've collaborated with creative, analytics, and ecommerce teams in the past. Emphasise your ability to influence and communicate effectively with stakeholders at all levels.
✨Embrace the Fast-Paced Environment
The company is looking for someone who thrives in a dynamic setting. Share experiences where you had to adapt quickly to changes or challenges. Discuss how you maintain focus and drive results even when things get hectic, showcasing your proactive and adaptable nature.
