At a Glance
- Tasks: Lead digital growth strategy and enhance customer experience across ecommerce channels.
- Company: Join a prestigious premium consumer brand undergoing exciting digital transformation.
- Benefits: Competitive salary, bonus potential, and the chance to shape future digital strategies.
- Other info: Opportunity to work in a dynamic environment with significant executive support for change.
- Why this job: Be at the forefront of digital innovation in a high-impact leadership role.
- Qualifications: Proven experience in digital trading and ecommerce growth with strong commercial acumen.
The predicted salary is between 130000 - 165000 £ per year.
We are partnering with a highly respected premium consumer brand undergoing significant digital and commercial transformation to appoint a newly created Digital Director. This is a rare opportunity to join a heritage‑led business at a genuine inflection point. Significant investment has already been made across digital platforms, ecommerce infrastructure and customer experience. The next phase is focused on commercial acceleration, CRM maturity, customer growth and building a high‑performance digital function capable of scaling internationally.
The business operates across multiple digital propositions including ecommerce, membership, marketplace and premium customer services. The role will lead digital growth strategy across acquisition, CRM, trading, customer lifecycle, online experience and conversion optimisation. The successful candidate will be expected to bring commercial sharpness, operational accountability and transformational leadership to a business looking to evolve from a traditional trading model into a more sophisticated customer and platform‑led organisation.
Key Responsibilities- Lead digital trading performance across ecommerce and marketplace channels
- Own core digital commercial metrics including traffic, conversion, AOV, retention and customer lifetime value
- Build and evolve a modern CRM and lifecycle marketing capability
- Drive acquisition strategy across SEO, paid media, content and digital growth channels
- Improve conversion, online merchandising and customer journey performance
- Develop a more commercially accountable digital operating culture
- Partner closely with commercial, buying, product, data and leadership teams
- Build and shape the future digital organisational structure
- Deliver a more personalised premium customer experience across multiple customer tiers
- Support international digital growth initiatives
- Proven experience leading digital trading and ecommerce growth within a consumer-facing business
- Strong commercial trading mindset with clear accountability for revenue performance
- Experience driving transformation, not simply managing BAU ecommerce operations
- Ability to influence cross-functional stakeholders and challenge constructively
- Strong understanding of CRM, lifecycle marketing and customer segmentation
- Experience improving digital performance through data, merchandising and optimisation
- Comfortable operating within complex, evolving organisations
- Gravitas, pace and credibility to lead change
- Experience building or restructuring digital teams highly advantageous
- Consumer ecommerce
- Marketplace businesses
- Digitally mature retail
- Omnichannel consumer brands
- Subscription or membership-led businesses
- Platform-led commerce environments
Luxury sector experience is not essential. Commercial digital leadership capability is.
The Opportunity- Newly created leadership role
- Significant executive sponsorship for change
- Major opportunity to shape future digital strategy and operating model
- High visibility role with strong growth ambitions
- Complex, intellectually interesting customer ecosystem
Ecommerce & Digital Director employer: www.cranberrypanda.co.uk - JobBoard
Join a forward-thinking agency that champions innovation in Web3 marketing, where your role as a Marketing Project Manager will be pivotal in driving impactful campaigns. Enjoy a flexible remote working environment with opportunities for travel to our vibrant London office, fostering a collaborative culture that prioritises creativity and professional growth. With a commitment to employee development and a dynamic team of industry leaders, this is an exceptional place to build a rewarding career.
Contact Details:
www.cranberrypanda.co.uk - JobBoard Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce & Digital Director
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We think you need these skills to ace Ecommerce & Digital Director
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at www.cranberrypanda.co.uk - JobBoard, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
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How to prepare for a job interview at www.cranberrypanda.co.uk - JobBoard
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In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that www.cranberrypanda.co.uk - JobBoard uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
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Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
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