At a Glance
- Tasks: Lead digital growth strategy and enhance customer experience across ecommerce channels.
- Company: Join a prestigious premium consumer brand undergoing exciting digital transformation.
- Benefits: Competitive salary, bonus potential, and the chance to shape future digital strategies.
- Other info: Opportunity to work in a dynamic environment with significant executive support for change.
- Why this job: Be at the forefront of digital innovation in a high-impact leadership role.
- Qualifications: Proven experience in digital trading and ecommerce growth with strong commercial acumen.
The predicted salary is between 130000 - 165000 £ per year.
We are partnering with a highly respected premium consumer brand undergoing significant digital and commercial transformation to appoint a newly created Digital Director. This is a rare opportunity to join a heritage‑led business at a genuine inflection point. Significant investment has already been made across digital platforms, ecommerce infrastructure and customer experience. The next phase is focused on commercial acceleration, CRM maturity, customer growth and building a high‑performance digital function capable of scaling internationally.
The business operates across multiple digital propositions including ecommerce, membership, marketplace and premium customer services. The role will lead digital growth strategy across acquisition, CRM, trading, customer lifecycle, online experience and conversion optimisation. The successful candidate will be expected to bring commercial sharpness, operational accountability and transformational leadership to a business looking to evolve from a traditional trading model into a more sophisticated customer and platform‑led organisation.
Key Responsibilities- Lead digital trading performance across ecommerce and marketplace channels
- Own core digital commercial metrics including traffic, conversion, AOV, retention and customer lifetime value
- Build and evolve a modern CRM and lifecycle marketing capability
- Drive acquisition strategy across SEO, paid media, content and digital growth channels
- Improve conversion, online merchandising and customer journey performance
- Develop a more commercially accountable digital operating culture
- Partner closely with commercial, buying, product, data and leadership teams
- Build and shape the future digital organisational structure
- Deliver a more personalised premium customer experience across multiple customer tiers
- Support international digital growth initiatives
- Proven experience leading digital trading and ecommerce growth within a consumer-facing business
- Strong commercial trading mindset with clear accountability for revenue performance
- Experience driving transformation, not simply managing BAU ecommerce operations
- Ability to influence cross-functional stakeholders and challenge constructively
- Strong understanding of CRM, lifecycle marketing and customer segmentation
- Experience improving digital performance through data, merchandising and optimisation
- Comfortable operating within complex, evolving organisations
- Gravitas, pace and credibility to lead change
- Experience building or restructuring digital teams highly advantageous
- Consumer ecommerce
- Marketplace businesses
- Digitally mature retail
- Omnichannel consumer brands
- Subscription or membership-led businesses
- Platform-led commerce environments
Luxury sector experience is not essential. Commercial digital leadership capability is.
The Opportunity- Newly created leadership role
- Significant executive sponsorship for change
- Major opportunity to shape future digital strategy and operating model
- High visibility role with strong growth ambitions
- Complex, intellectually interesting customer ecosystem
Ecommerce & Digital Director employer: www.cranberrypanda.co.uk - JobBoard
As an Ecommerce & Digital Director at this prestigious luxury consumer brand in London, you will be part of a transformative journey that prioritises innovation and excellence. The company fosters a dynamic work culture that encourages collaboration and creativity, offering substantial opportunities for professional growth and development. With significant investment in digital platforms and a commitment to building a high-performance team, this role provides a unique chance to lead impactful change in a heritage-led business poised for international expansion.
Contact Details:
www.cranberrypanda.co.uk - JobBoard Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce & Digital Director
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend events, and engage on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their digital strategy, recent projects, and challenges they face. This will show them you’re genuinely interested and ready to contribute to their transformation.
✨Tip Number 3
Showcase your achievements with data! When discussing your past experiences, use metrics to highlight your impact on digital growth and performance. Numbers speak louder than words, especially in ecommerce.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Ecommerce & Digital Director
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Ecommerce & Digital Director. Highlight your experience in digital trading and ecommerce growth, and don’t forget to showcase any transformational leadership you've provided in previous roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this position. Mention specific achievements that demonstrate your commercial mindset and ability to drive digital transformation.
Showcase Your Data Skills:Since the role involves improving digital performance through data, make sure to include examples of how you've used data analytics to enhance customer experiences or boost conversion rates in your application.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape our digital strategy!
How to prepare for a job interview at www.cranberrypanda.co.uk - JobBoard
✨Know Your Numbers
Make sure you’re familiar with key digital metrics like traffic, conversion rates, and customer lifetime value. Be ready to discuss how you've influenced these metrics in your previous roles, as this will show your commercial sharpness and operational accountability.
✨Showcase Transformation Experience
Prepare examples of how you've driven transformation in past positions, not just managed day-to-day operations. Highlight specific strategies you've implemented that led to significant growth or improvement in digital performance.
✨Understand the Customer Journey
Be prepared to talk about how you’ve improved online merchandising and customer journeys. Discuss any CRM or lifecycle marketing initiatives you've led, and how they contributed to a more personalised customer experience.
✨Cross-Functional Collaboration
Demonstrate your ability to influence and work with cross-functional teams. Share examples of how you've partnered with commercial, buying, and data teams to achieve common goals, showcasing your leadership and collaborative skills.
