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For Companies At a Glance
- Tasks: Lead innovative marketing strategies across digital, events, PR, and content.
- Company: Global leader in payments, driving e-commerce growth with cutting-edge solutions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a significant impact in a high-profile role within the fintech industry.
- Qualifications: Proven B2B marketing leadership experience in SAAS or fintech.
- Other info: Join a diverse team and inspire top talent in a fast-paced setting.
The predicted salary is between 72000 - 108000 £ per year.
Overview
Head of Marketing – London
Digital, Events, PR and Creative demand generation, ABM, content marketing. Our client is a global leader in payments, empowering e-commerce businesses to expand their reach and revenue; connecting clients globally with seamless, secure and bespoke payment solutions offering a unique data-driven payment ecosystem super charging international commerce through its next generation payment network. As they enter a new phase of growth, they are seeking a Head of Marketing with B2B Marketing experience in the Payments / Fintech space in a hands-on, dynamic, multi-disciplinary role where you can be expected to make a big impact.
This is a high profile role where you will report directly into the Chief Revenue Officer and be responsible for a globally dispersed team of 15 Marketing specialists.
An opportunity like this does not come along often, so apply now…
Responsibilities
- Create strategies across Digital, Events, PR and Creative demand generation, ABM and content marketing
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Oversee a content marketing plan that establishes thought leadership in fintech and payments, as well as generates customer demand
- Define, monitor and report on team goals to CRO
- Design product positioning and USPs
- Ensure brand messaging is strong and consistent across all channels including events, email campaigns, landing pages and promotional materials
- Maintain up to date information on competitor activity /analysis/research
- Manage media relations
- Analyse consumer behaviour and determine client profiles
- Develop digital and ABM funnels to increase lead generation
- Identify opportunities to reach new market segments and expand market share
- Coordinate sales and marketing efforts to boost brand awareness
- Grow a diverse, high-performance team environment that inspires pride, retains and motivates employees, and attracts new top talent
Qualifications
- To be successful in this role, you will need to show evidence of :
- A strong track record in a senior leadership marketing role in a B2B Marketing function at a SAAS / Payments / Fintech organisation
- Ability to strategise as well as roll up your sleeves to get work done
- Ability to think outside the box and find creative solutions
- Ability to oversee a number of ongoing projects across different marketing disciplines
- Successful track record managing B2B content programmes that increase brand awareness, drive growth, and provide value to the target audiences
- Executive presence – ability to communicate internally and externally with gravitas
- Team management experience
- Experience in events including trade shows and conferences
- Experience managing a budget
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Head of Marketing - London employer: www.cardandpaymentjobs.com
Contact Detail:
www.cardandpaymentjobs.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fintech and payments space. Attend industry events, webinars, and meetups to make those valuable connections that could lead to job opportunities.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in B2B marketing, especially in payments. Share articles, insights, or even case studies on LinkedIn to grab the attention of potential employers.
✨Tip Number 3
Don’t just apply – engage! When you find a role you love, reach out to current employees or hiring managers on LinkedIn. Ask about their experiences and express your enthusiasm for the position. It shows initiative!
✨Tip Number 4
Keep your skills sharp! Stay updated on the latest trends in digital marketing, ABM, and content strategies. Consider taking online courses or certifications to boost your profile and make you stand out in the competitive job market.
We think you need these skills to ace Head of Marketing - London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your B2B marketing experience in the Payments or Fintech space, and don’t forget to showcase your leadership skills and successful projects.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this dynamic role. Mention specific strategies you've implemented in the past that align with the responsibilities listed in the job description.
Showcase Your Achievements: Quantify your achievements wherever possible. Whether it’s increasing lead generation or managing a successful marketing budget, numbers speak volumes and can set you apart from other candidates.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at www.cardandpaymentjobs.com
✨Know Your Stuff
Before the interview, dive deep into the company’s background, especially their role in the payments and fintech space. Familiarise yourself with their products, recent news, and competitors. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll need to demonstrate your leadership experience. Prepare examples of how you've successfully managed teams, driven marketing strategies, and achieved results in previous roles. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Be Ready for Creative Problem-Solving
Expect questions that assess your ability to think outside the box. Prepare scenarios where you’ve had to come up with innovative solutions in marketing. Highlight your experience with ABM and content marketing, and how you’ve used these strategies to drive growth.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare insightful questions about the company's future marketing strategies, team dynamics, and how they measure success. This shows that you’re not just interested in the role, but also in how you can contribute to their goals.
