At a Glance
- Tasks: Lead marketing strategy for Stripe's Platforms segment in EMEA and drive impactful initiatives.
- Company: Join a dynamic team at Stripe, transforming payments for ambitious software companies.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on bold innovation and continuous learning.
- Why this job: Make a meaningful impact in a fast-growing tech environment with innovative marketing strategies.
- Qualifications: 10+ years of B2B marketing experience and strong leadership skills.
The predicted salary is between 75600 - 92400 £ per year.
- Regional Field Marketing Manager, EMEA Platforms
- Stripe London Posted 2026-11-05
- This listing's locations London
- Department: Marketing - EMEA
- About the team
Our EMEA Marketing team is a dynamic, fast-growing group that loves turning customers into enthusiastic Stripe advocates.
We work hand-in-hand with our Sales team to build demand, help users get the most out of our products, and craft marketing plans that truly resonate with local audiences.
Platforms is one of the largest and fastest-growing segments at Stripe.
Our team works with ambitious software companies, including Shopify, Treatwell, Sage, and Wix.
We help them to embed payments, payouts, and financial services directly into their software, transforming payments from an operational cost center into a core revenue engine.
Because these businesses vary widely by vertical, technical maturity, and local market dynamics, our marketing balances a clear EMEA-wide strategy with the flexibility to activate locally.
We have a lot still to build, and we're tackling it as a diverse, international team that thrives on collaboration, bold innovation, and genuine curiosity.
If you love to learn and want to make a meaningful impact, we'd love to have you join us.
What you’ll do
You’ll lead marketing strategy and plan delivery for Stripe's Platforms segment in EMEA, and serve as the main marketing partner on the EMEA Platforms Leadership Team.
You’ll set the regional field marketing strategy and investment plan, and shape how Stripe shows up across the region's platform ecosystem.
You’ll be accountable for demand, pipeline, customer advocacy, and Stripe's long-term market position in this segment.
As a senior individual contributor, you’ll bring regional and global teams together around shared marketing priorities for EMEA Platforms, secure the key investment areas to deliver them, and balance global strategy with regional needs.
You will directly lead high-priority initiatives across the region.
Responsibilities
- Define and own the integrated EMEA Platforms marketing strategy, turning business goals, market dynamics, customer needs, and competitors into clear priorities.
- Partner directly with EMEA Platforms GTM leadership to set shared priorities, actively participate in business and pipeline reviews, and drive investment decisions for the highest-value opportunities.
- Build and oversee the full-funnel marketing plan for this segment, encompassing brand, demand generation, account-based marketing, pipeline generation and acceleration, executive engagement, and customer advocacy.
- Develop industry and account programs for strategic customers and high-potential prospects, helping Sales engage the right stakeholders with relevant messages and field marketing programs.
- Bring regional and global teams (including Demand Generation, Product Marketing, and Communications) together to deliver the marketing plan, and adapt global strategies to regional buyer expectations, regulation, and the competitive landscape.
- Build Stripe’s brand presence for EMEA Platforms through executive engagement, industry initiatives, and customer stories, and lead the programmes yourself where local context and senior ownership matter most.
- Own the EMEA Platforms marketing budget and the commercial metrics across demand, pipeline progression, product adoption, priority-account engagement, and ROI.
Use the results to prioritise, scale, or change investments.
- Represent EMEA Platforms across EMEA and global marketing, bring local market insight into planning, and share what works with other regions.
Who you are
You’re an experienced B2B marketer who has owned a country, regional, or similarly broad marketing strategy.
You can set direction, make investment trade-offs, and work credibly with senior Sales and GTM leaders.
You stay close enough to execution to turn the strategy into commercial results.
We’re looking for someone who meets the minimum requirements for the role. If you meet them, we encourage you to apply. Preferred qualifications are a bonus, not a requirement.
- 10+ years of B2B marketing experience, including ownership of integrated marketing strategy and investment for a region or comparably broad portfolio in enterprise technology or a complex B2B environment.
- A track record of acting as a strategic marketing partner to senior Sales and GTM leaders, turning commercial priorities into marketing plans and investment decisions.
- Experience setting strategy while staying close enough to execution to run programmes from business case through delivery and measurement.
- Success generating and accelerating enterprise or mid-market pipeline, progressing strategic accounts, and driving product adoption and expansion.
- Strong cross-functional leadership, with a proven ability to align regional and global teams (including those with different goals and reporting lines) without direct authority.
- Ownership of multi-programme portfolios and budgets, and the ability to use data and market insight to prioritise investments and make trade-offs.
- Excellent written and verbal communication, with the ability to explain technical concepts in business terms and present complex recommendations to executive audiences.
- Good judgement and comfort making decisive calls when priorities compete or information is incomplete.
- Strong programme management skills, including experience using agencies or contractors to scale the team's capacity, and a working knowledge of Salesforce and common marketing tools.
- Preferred qualifications
- Experience marketing to software platforms, Saa S businesses, marketplaces, or other ecosystem-led business models.
- Strong understanding of payments, embedded financial services, fintech, or ecommerce.
- Experience developing segment or category positioning and turning it into regional and local-market programmes.
- Experience developing joint go-to-market programmes with technology, consulting, or other ecosystem partners.
- A track record of building customer advocacy programmes and influence strategies with senior enterprise stakeholders.
- Experience building a marketing approach where the playbook, resources, or route to impact was still taking shape.
- #J-18808-Ljbffr
Regional Field Marketing Manager, EMEA Platforms employer: Wwshemi
At IonQ, we pride ourselves on being at the forefront of quantum computing innovation, offering a dynamic work environment in Oxford that fosters collaboration and creativity. Our commitment to employee growth is evident through opportunities for career advancement alongside industry leaders, competitive salaries with stock options, and a comprehensive benefits package that includes flexible working arrangements and generous leave policies. Join us to be part of a world-class community dedicated to unlocking the full potential of quantum technology while enjoying a culture that values diversity, equity, and respect.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Field Marketing Manager, EMEA Platforms
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wwshemi and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wwshemi are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wwshemi on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wwshemi. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Regional Field Marketing Manager, EMEA Platforms
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wwshemi. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wwshemi:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wwshemi’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wwshemi
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wwshemi will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wwshemi, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
