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- Tasks: Create impactful copy for campaigns, social media, and publications that inspire action.
- Company: Join WWF-UK, a leading global conservation charity making a real difference.
- Benefits: Enjoy 26 days of annual leave, flexible working, and a generous pension contribution.
- Why this job: Use your creativity to help protect our planet and inspire millions.
- Qualifications: Proven copywriting experience and strong storytelling skills are essential.
- Other info: Work in a vibrant environment with opportunities for personal and professional growth.
The predicted salary is between 30700 - 42000 £ per year.
£37,581pa + excellent benefits
Woking, Surrey GU21 4LL / Hybrid Working
Hybrid working: Minimum 40% in person collaboration per month
About the role
We’re looking for an exceptional Copywriter and Editor to bring powerful storytelling, sharp creative thinking and impeccable craft to one of the world’s most recognised environmental organisations. In this role, you’ll be responsible for producing and refining written content across our channels, helping bring our work and impact to life. You’ll write and edit a wide range of content, from fundraising and brand campaigns to social media and science and policy reports, adapting tone and style for different audiences while staying true to our brand.
What You’ll Do
- Create standout copy for brand campaigns, digital channels, social content, fundraising materials, and publications
- Turn complex topics into engaging, accessible narratives that inspire action
- Collaborate closely with designers, content creators and storytellers to develop integrated creative ideas and concepts.
- Champion WWF-UK’s verbal brand and editorial consistency
- Deliver high-quality written content for key science and policy publications
- Keep your finger on the pulse of creative, cultural and digital trends
Skills and experience
You’ll bring the skills and experience needed to succeed in this role, including:
Essential
- Proven experience in professional copywriting and editing, ideally within a charity and/or consumer brand environment
- Excellent command of written English, with strong grammar, editing and storytelling skills
- Experience creating content across multiple formats and platforms, including web, social, email, print and campaign materials
- Ability to communicate complex issues in a clear, accessible and engaging way
- Strong attention to detail and commitment to accuracy and quality
- Ability to manage multiple deadlines and priorities in a fast-paced environment
- Strong interpersonal skills and confidence working collaboratively with a range of teams
- A clear commitment to WWF-UK’s mission, values and ethical standards
Desirable
- Experience in digital content production, including social media and web content
- Understanding of SEO, AI and web content optimisation
- Experience using AI tools to support copywriting and editing
- Experience managing freelancers or agencies
- Experience working in a charity, purpose-led or complex stakeholder environment
What we offer
We believe in rewarding our team with more than just a salary. Here’s what you can expect:
- Annual leave starting at 26 days a year, rising one day each year to 31 days plus bank holidays
- Flexible working options, to support your work life balance
- 7.5% employer contribution to pension, rising to 10% with employee contribution
- Learning and development opportunities to help you grow
- Regular wellbeing initiatives to support your health and happiness.
This is a UK based contract, and you are required to have the Right to Work in the UK. Unfortunately, we’re unable to offer sponsorship and any offer of employment will be subject to evidence of your Right to Work in the UK.
This role is hybrid with a minimum 40% of your contracted hours spent at our beautiful UK head office, the Living Planet Centre in Woking, Surrey, where you’ll hot desk among trees and gardens.
About WWF-UK
We’re a global conservation charity with millions of supporters and hundreds of projects around the world. At WWF-UK, we’re bringing our world back to life. Protecting what’s left isn’t enough. We’re racing to restore nature and prevent catastrophic climate change. And it’s a race we can win with everyone’s help. We’re courageous, passionate, and driven by science. For more than 60 years we’ve been at the forefront of global efforts to protect wildlife and the natural world. We work with integrity, collaboration and deep respect for those we partner with.
How to apply
Click the apply button at the bottom of the page to apply via our website. You’ll be asked to complete an application form and upload your CV and a supporting statement that tells us why you’ll be a great addition to WWF-UK. We are reviewing applications on a rolling basis and will close the role once we’ve found the right person. If this sounds like you, we encourage you to apply as soon as possible.
Application closing date: 01/03/2026
Our Diversity Promise to You
At the heart of our mission is a simple truth: the planet needs everyone. That means you - in all your uniqueness, regardless of age, disability, gender identity, marital status, race, faith or belief, sexual orientation, socioeconomic background, or how you choose to express yourself. We don’t do stereotypes. We work together with purpose, driven by passion and enhanced by respect, courage, and integrity. We pull together from all walks of life to fight for a better future, and we want you to feel supported every step of the way. We’re proud to be a Disability Confident employer and are committed to creating an inclusive workplace where everyone feels they belong. We actively encourage applications from people of all backgrounds and identities.
So, if there’s anything we can do to make your application or interview experience more comfortable or accessible, just give our Talent Acquisition Team a shout via our website.
Safeguarding Commitment
Just as we celebrate diversity in all its forms, we are equally dedicated to creating a safe environment for every person we work with or encounter. Our commitment extends to children, adults at risk, and individuals experiencing any form of vulnerability, whether temporary or permanent. We proudly stand behind CAPSEAH (Common Approach to Protection from Sexual Exploitation, Sexual Abuse and Sexual Harassment) and put this commitment into action through clear policies, thorough training, and recruitment checks tailored to each role, which may include external vetting. If you ever have a concern, however big or small, know that there are confidential channels ready to support you at WWF-UK. We promise to respond promptly and with care, because protecting every individual is at the heart of everything we do.
Copywriter and Editor employer: WWF
Contact Detail:
WWF Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter and Editor
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with fellow creatives. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work. Tailor it to showcase pieces that align with the role at WWF-UK, demonstrating your storytelling skills and versatility.
✨Tip Number 3
Prepare for interviews by researching WWF-UK’s mission and values. Be ready to discuss how your experience aligns with their goals and how you can contribute to their impactful storytelling.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and making a difference.
We think you need these skills to ace Copywriter and Editor
Some tips for your application 🫡
Show Off Your Storytelling Skills: As a Copywriter and Editor, your ability to tell compelling stories is key. Make sure your application showcases your storytelling prowess—whether it’s in your CV or your supporting statement. Use engaging language that reflects your creativity and aligns with our mission.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and supporting statement to highlight your relevant experience in copywriting and editing, especially within charity or consumer brand environments. We want to see how your skills match what we’re looking for!
Keep It Clear and Concise: We love clarity! When writing your application, keep your language clear and concise. Avoid jargon unless it’s necessary, and make sure your points are easy to understand. Remember, you’ll be turning complex topics into accessible narratives, so show us you can do it right from the start.
Apply Through Our Website: We encourage you to apply through our website for a smooth application process. Click that apply button and fill out the application form, upload your CV, and don’t forget that all-important supporting statement. We can’t wait to see what you bring to the table!
How to prepare for a job interview at WWF
✨Know Your Audience
Before the interview, research WWF-UK and its mission. Understand their tone and style, especially in storytelling. This will help you tailor your responses and demonstrate that you can adapt your writing to fit their brand.
✨Showcase Your Portfolio
Bring examples of your previous work that highlight your copywriting and editing skills. Focus on pieces that showcase your ability to turn complex topics into engaging narratives, as this is crucial for the role.
✨Prepare for Collaboration Questions
Since the role involves working closely with designers and content creators, be ready to discuss your collaborative experiences. Think of specific examples where you contributed to a team project and how you handled feedback.
✨Stay Current with Trends
Familiarise yourself with the latest trends in digital content and storytelling. Be prepared to discuss how you can incorporate these trends into your work at WWF-UK, showing that you’re proactive and innovative.
