Growth Marketing Manager - International

WW is looking for candidates to help change people’s lives. We are a global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encourage people to move more, shift their mindset and eat healthier while enjoying the foods they love. By drawing on over six decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all.

Reporting to the Director of International Growth, the Growth Marketing Manager is a pivotal role focused on driving customer acquisition. You aren't just a Performance specialist; you are a holistic marketer who understands how every touchpoint—from a TV spot to a TikTok ad—contributes to the member journey.

You will play a high-visibility role in managing our international media agency and ensuring our multi-million dollar budget is working hard across 10 global markets. We are looking for a "hybrid" talent: someone who is an expert in Performance marketing but possesses the strategic maturity to lead Above The Line (ATL) conversations.

• Agency Co-Leadership: Act as a primary day-to-day lead for our media agency. You will challenge their recommendations, drive performance marketing results, and ensure integrated planning across "Offline" and "Online," whilst holding them to high standards of execution.
• Full-Funnel Growth: Execute a strategy that acknowledges the synergy between ATL (TV, Radio, OOH) and digital. You understand how brand awareness drives down digital CAC and how to optimize the "halo effect."
• In-Platform Expertise: Maintain a "hands-on-tools" mastery of Meta, Google, TikTok and emerging platforms. You’ll perform deep-dives into accounts to ensure our agency or internal teams are pushing the envelope.
• Creative Development: You are passionate about Performance marketing with a keen understanding of competitor activity and trends, and can produce insight-driven creative briefs for all stages of the funnel.
• International Market Ownership: Manage performance across our 10 key markets (UK, FR, DE, CA, ANZ, etc.). You’ll ensure that a global "New Year" campaign feels locally relevant and executes flawlessly in every timezone.
• Cross-Functional Collaboration: Partner closely with your US counterparts to share insights and ensure that international growth isn't a silo, but a key contributor to WW’s global success.
• Measurement & Attribution: Work beyond the "last click." You’ll help navigate complex attribution conversations, looking at how broad-reach media influences direct-response behavior.

• The "Hybrid" Marketer: 4–7 years of experience. You have hands-on Performance marketing experience but also understand how to execute integrated campaigns that include TV, Outdoor, or Radio.
• Agency Savvy: You know how agencies work (perhaps you’ve worked in one). You know how to brief them effectively and when to push back on their media plans.
• Strategic "Dirty Hands": You are happy to spend an afternoon auditing a Google Ads account, but you’re equally comfortable presenting a Q1 brand-to-performance wrap-up.
• International Mindset: You are culturally curious. You understand that the media landscape in Germany is vastly different from Australia and you adapt your tactics accordingly.
• Communication Skills: You can translate "technical speak" into business outcomes for the VP and other stakeholders.

At WW, it is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.