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For Companies At a Glance
- Tasks: Identify and engage leads in the biotech and pharma sectors through tailored marketing strategies.
- Company: Join a dynamic team focused on innovative drug discovery solutions in the European market.
- Benefits: Enjoy remote work flexibility and collaborate with a passionate, results-driven team.
- Why this job: Make an impact in the life sciences industry while developing your marketing skills in a supportive environment.
- Qualifications: Bachelor’s degree in a scientific field and 3-5 years of relevant experience required.
- Other info: Ideal for tech-savvy individuals with a passion for data-driven marketing and relationship building.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a dynamic and results-oriented Lead Generation Specialist to join our team within our European discovery services segment. The ideal candidate will leverage their knowledge of pre-clinical drug discovery, as well as the pharmaceutical/biotech landscape, to reach out and nurture leads generated by the Market Intelligence and Business Development team. By crafting targeted and tailored engagements, the Lead Generation Specialist will align our discovery services solutions with the specific needs of our biotech and pharma prospects. Proficiency in marketing communication and digital marketing tools, including professional social platforms, is essential. Please note the location of this job is remote / work from home in Europe.
Key Responsibilities:
- Identify Leads: Through data mining, active surveillance of public domain information, and collaboration with the business and marketing teams identify and triage new opportunities.
- Engage with Leads: Reach out to pre-qualified leads generated by the Market Intelligence team with customized, solution-driven offers that align with the prospects’ pipeline and our small molecule, peptide and oligo-based solutions.
- Tailored Communication: Develop and execute targeted marketing communications that resonate with potential biotech and pharma clients, ensuring alignment with their research, development, and manufacturing needs.
- Pipeline Matching: Analyze client pipelines and align our service offerings to address specific challenges in drug discovery, development, and manufacturing, focusing on small molecules, peptides and oligo-based modalities.
- Digital Marketing Execution: Utilize digital marketing tools (e.g., email marketing, CRM systems) and professional social platforms (e.g., LinkedIn, industry-specific forums) to nurture relationships and generate qualified leads.
- Collaborate with Marketing and Sales: Work closely with the sales and marketing teams to refine messaging, positioning, and campaigns, ensuring a consistent flow of communication with potential clients.
- Generate new leads: In partnership with the BD team such as organizing symposia and local events, e.g. on Science Parks.
- Proven team player: Must possess effective inter-personal skills to enable effective teamwork across multiple groups and geographies.
- Data-Driven Approach: Use data and analytics to measure lead generation success, refine outreach strategies, and report on KPIs to ensure optimal ROI for marketing efforts.
Must be organised and detail-oriented and able to process data from diverse sources.
Job Requirements:
- Educational Background: Bachelor’s degree or higher in chemistry, biology, pharmaceutical sciences, or a related scientific field.
- Industry Experience: At least 3-5 years of experience in a drug discovery or business development/marketing role in life sciences.
- Marketing Skills: Proven ability to create compelling marketing content and offers tailored to specific client needs, with hands-on experience using digital marketing tools and social media platforms (e.g., LinkedIn).
- Communication: Excellent written and verbal communication skills, with the ability to convey technical information clearly to both scientific and non-scientific audiences. Demonstrable gravitas and relationship-building skills.
- Tech-Savvy: Proficiency in CRM tools, marketing automation platforms, and lead tracking software to manage and optimize outreach efforts.
Preferred Qualifications:
- Experience working in contract research or manufacturing organizations (CROs/CDMOs), preferably with some experience in lead generation.
- Familiarity with current trends in drug discovery, especially in the small molecule, nucleic acid or peptide-based therapeutics space.
- Knowledge of the biotech and pharma landscape, including key players, trends, and drug development pipelines.
Marketing Manager Growth - Remote EU employer: WuXi AppTec
Contact Detail:
WuXi AppTec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager Growth - Remote EU
✨Tip Number 1
Familiarise yourself with the latest trends in drug discovery, especially regarding small molecules and peptides. This knowledge will help you engage more effectively with potential clients and demonstrate your expertise during conversations.
✨Tip Number 2
Leverage LinkedIn to connect with professionals in the biotech and pharma sectors. Join relevant groups and participate in discussions to showcase your insights and build relationships that could lead to opportunities.
✨Tip Number 3
Utilise data analytics tools to track your outreach efforts and refine your strategies. Being able to demonstrate a data-driven approach in your discussions will set you apart as a candidate who understands the importance of measurable results.
✨Tip Number 4
Consider organising or participating in industry events, such as symposia or webinars, to expand your network. This hands-on experience can provide valuable insights into client needs and enhance your visibility in the market.
We think you need these skills to ace Marketing Manager Growth - Remote EU
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in drug discovery, marketing, and lead generation. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the biotech and pharma landscape. Explain how your skills and experiences align with the role and how you can contribute to the company's success.
Showcase Your Digital Marketing Skills: In your application, emphasise your proficiency with digital marketing tools and platforms. Provide examples of how you've successfully used these tools in previous roles to generate leads and engage clients.
Highlight Team Collaboration: Demonstrate your ability to work effectively in teams by providing examples of past collaborations with sales and marketing teams. This will show that you are a proven team player, which is essential for this role.
How to prepare for a job interview at WuXi AppTec
✨Know Your Science
Make sure you brush up on your knowledge of pre-clinical drug discovery and the pharmaceutical/biotech landscape. Being able to discuss specific trends and challenges in these areas will show that you're not just familiar with the jargon, but that you truly understand the industry.
✨Tailor Your Communication
Prepare to demonstrate how you can craft targeted marketing communications. Think of examples where you've successfully aligned messaging with client needs, especially in the context of biotech and pharma. This will highlight your ability to connect with potential clients effectively.
✨Showcase Your Digital Skills
Be ready to discuss your experience with digital marketing tools and professional social platforms like LinkedIn. Share specific instances where you've used these tools to nurture leads or generate interest, as this is crucial for the role.
✨Data-Driven Mindset
Prepare to talk about how you've used data and analytics in your previous roles to measure success and refine strategies. Providing concrete examples of KPIs you've tracked and how they influenced your outreach will demonstrate your analytical skills and commitment to optimising ROI.
