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For Companies At a Glance
- Tasks: Identify and engage leads in the biotech and pharma sectors through tailored marketing communications.
- Company: Join a dynamic team focused on innovative drug discovery solutions in the European market.
- Benefits: Enjoy remote work flexibility and collaborate with a passionate, results-driven team.
- Why this job: Make an impact in the life sciences industry while developing your marketing skills in a supportive environment.
- Qualifications: Bachelor’s degree in a scientific field and 3-5 years of relevant experience required.
- Other info: Ideal for tech-savvy individuals with a passion for marketing and drug discovery.
The predicted salary is between 28800 - 48000 £ per year.
We are seeking a dynamic and results-oriented Lead Generation Specialist to join our team within our European discovery services segment. The ideal candidate will leverage their knowledge of pre-clinical drug discovery, as well as the pharmaceutical/biotech landscape, to reach out and nurture leads generated by the Market Intelligence and Business Development team. By crafting targeted and tailored engagements, the Lead Generation Specialist will align our discovery services solutions with the specific needs of our biotech and pharma prospects. Proficiency in marketing communication and digital marketing tools, including professional social platforms, is essential. Please note the location of this job is remote / work from home in Europe.
Identify Leads: Through data mining, active surveillance of public domain information, and collaboration with the business and marketing teams identify and triage new opportunities.
Engage with Leads: Reach out to pre-qualified leads generated by the Market Intelligence team with customized, solution-driven offers that align with the prospects’ pipeline and our small molecule, peptide and oligo-based solutions.
Tailored Communication: Develop and execute targeted marketing communications that resonate with potential biotech and pharma clients, ensuring alignment with their research, development, and manufacturing needs.
Pipeline Matching: Analyze client pipelines and align our service offerings to address specific challenges in drug discovery, development, and manufacturing, focusing on small molecules, peptides and oligo-based modalities.
Digital Marketing Execution: Utilize digital marketing tools (e.g., email marketing, CRM systems) and professional social platforms (e.g., LinkedIn, industry-specific forums) to nurture relationships and generate qualified leads.
Collaborate with Marketing and Sales: Work closely with the sales and marketing teams to refine messaging, positioning, and campaigns, ensuring a consistent flow of communication with potential clients.
Generate new leads in partnership with BD team such as organizing symposia and local events, e.g. on Science Parks.
Proven team player: Must possess effective inter-personal skills to enable effective teamwork across multiple groups and geographies.
Data-Driven Approach: Use data and analytics to measure lead generation success, refine outreach strategies, and report on KPIs to ensure optimal ROI for marketing efforts. Must be organised and detail-oriented and able to process data from diverse sources.
Job Requirements:
- Educational Background: Bachelor’s degree or higher in chemistry, biology, pharmaceutical sciences, or a related scientific field.
- Industry Experience: At least 3-5 years of experience in a drug discovery or business development/marketing role in life sciences.
- Marketing Skills: Proven ability to create compelling marketing content and offers tailored to specific client needs, with hands-on experience using digital marketing tools and social media platforms (e.g., LinkedIn).
- Communication: Excellent written and verbal communication skills, with the ability to convey technical information clearly to both scientific and non-scientific audiences. Demonstrable gravitas and relationship-building skills.
- Tech-Savvy: Proficiency in CRM tools, marketing automation platforms, and lead tracking software to manage and optimize outreach efforts.
Preferred Qualifications:
- Experience working in contract research or manufacturing organizations (CROs/CDMOs), preferably with some experience in lead generation.
- Familiarity with current trends in drug discovery, especially in the small molecule, nucleic acid or peptide-based therapeutics space.
- Knowledge of the biotech and pharma landscape, including key players, trends, and drug development pipelines.
Marketing Communication Consultant - Remote EU employer: WuXi AppTec
Contact Detail:
WuXi AppTec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Communication Consultant - Remote EU
✨Tip Number 1
Familiarise yourself with the latest trends in drug discovery and the biotech landscape. This knowledge will help you engage more effectively with potential clients and demonstrate your expertise during conversations.
✨Tip Number 2
Utilise LinkedIn to connect with professionals in the pharmaceutical and biotech sectors. Join relevant groups and participate in discussions to showcase your insights and build relationships that could lead to job opportunities.
✨Tip Number 3
Consider attending virtual industry events or webinars focused on drug discovery and marketing communications. Networking at these events can help you meet key players in the field and learn about potential job openings.
✨Tip Number 4
Showcase your proficiency with digital marketing tools by creating a personal project or portfolio. This could include mock campaigns or content tailored for the biotech sector, demonstrating your skills to potential employers.
We think you need these skills to ace Marketing Communication Consultant - Remote EU
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in drug discovery, marketing, and lead generation. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the biotech and pharma landscape. Explain how your skills and experiences align with the role and how you can contribute to the company's success.
Showcase Your Digital Marketing Skills: Include examples of your proficiency with digital marketing tools and platforms, such as CRM systems and LinkedIn. Highlight any successful campaigns or strategies you've implemented in the past.
Demonstrate Communication Skills: Provide examples of your written and verbal communication abilities. Mention any experience you have in conveying complex scientific information to diverse audiences, as this is crucial for the role.
How to prepare for a job interview at WuXi AppTec
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of the pharmaceutical and biotech landscape during the interview. Discuss current trends in drug discovery, especially related to small molecules and peptides, to show that you are well-informed and passionate about the field.
✨Tailor Your Communication Style
Since the role involves crafting targeted marketing communications, practice how you can convey complex scientific information clearly. Use examples from your past experiences where you successfully tailored your messaging for different audiences.
✨Highlight Your Digital Marketing Skills
Be prepared to discuss your proficiency with digital marketing tools and platforms, particularly LinkedIn and CRM systems. Share specific examples of how you've used these tools to generate leads or nurture client relationships in previous roles.
✨Demonstrate Team Collaboration
As a proven team player, be ready to share instances where you collaborated effectively with sales and marketing teams. Highlight how your interpersonal skills helped refine messaging and campaigns, ensuring a consistent approach to client engagement.
