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- Tasks: Identify and engage leads in the biotech and pharma sectors through tailored marketing strategies.
- Company: Join a dynamic team focused on pre-clinical drug discovery within the European market.
- Benefits: Enjoy remote work flexibility and collaborate with innovative professionals across Europe.
- Why this job: Make an impact in drug discovery while developing your marketing skills in a supportive environment.
- Qualifications: Bachelor’s degree in a scientific field and 3-5 years of relevant experience required.
- Other info: Ideal for tech-savvy individuals passionate about life sciences and digital marketing.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a dynamic and results-oriented Lead Generation Specialist to join our team within our European discovery services segment. The ideal candidate will leverage their knowledge of pre-clinical drug discovery, as well as the pharmaceutical/biotech landscape, to reach out and nurture leads generated by the Market Intelligence and Business Development team. By crafting targeted and tailored engagements, the Lead Generation Specialist will align our discovery services solutions with the specific needs of our biotech and pharma prospects. Proficiency in marketing communication and digital marketing tools, including professional social platforms, is essential. Please note the location of this job is remote / work from home in Europe.
Identify Leads: Through data mining, active surveillance of public domain information, and collaboration with the business and marketing teams identify and triage new opportunities.
Engage with Leads: Reach out to pre-qualified leads generated by the Market Intelligence team with customized, solution-driven offers that align with the prospects’ pipeline and our small molecule, peptide and oligo-based solutions.
Tailored Communication: Develop and execute targeted marketing communications that resonate with potential biotech and pharma clients, ensuring alignment with their research, development, and manufacturing needs.
Pipeline Matching: Analyze client pipelines and align our service offerings to address specific challenges in drug discovery, development, and manufacturing, focusing on small molecules, peptides and oligo-based modalities.
Digital Marketing Execution: Utilize digital marketing tools (e.g., email marketing, CRM systems) and professional social platforms (e.g., LinkedIn, industry-specific forums) to nurture relationships and generate qualified leads.
Collaborate with Marketing and Sales: Work closely with the sales and marketing teams to refine messaging, positioning, and campaigns, ensuring a consistent flow of communication with potential clients.
Generate new leads in partnership with BD team such as organizing symposia and local events, e.g. on Science Parks.
Proven team player: Must possess effective inter-personal skills to enable effective teamwork across multiple groups and geographies.
Data-Driven Approach: Use data and analytics to measure lead generation success, refine outreach strategies, and report on KPIs to ensure optimal ROI for marketing efforts. Must be organised and detail-oriented and able to process data from diverse sources.
Job Requirements:
- Educational Background: Bachelor’s degree or higher in chemistry, biology, pharmaceutical sciences, or a related scientific field.
- Industry Experience: At least 3-5 years of experience in a drug discovery or business development/marketing role in life sciences.
- Marketing Skills: Proven ability to create compelling marketing content and offers tailored to specific client needs, with hands-on experience using digital marketing tools and social media platforms (e.g., LinkedIn).
- Communication: Excellent written and verbal communication skills, with the ability to convey technical information clearly to both scientific and non-scientific audiences. Demonstrable gravitas and relationship-building skills.
- Tech-Savvy: Proficiency in CRM tools, marketing automation platforms, and lead tracking software to manage and optimize outreach efforts.
Preferred Qualifications:
- Experience working in contract research or manufacturing organizations (CROs/CDMOs), preferably with some experience in lead generation.
- Familiarity with current trends in drug discovery, especially in the small molecule, nucleic acid or peptide-based therapeutics space.
- Knowledge of the biotech and pharma landscape, including key players, trends, and drug development pipelines.
Lead Generation Consultant - Remote EU employer: WuXi AppTec
Contact Detail:
WuXi AppTec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Generation Consultant - Remote EU
✨Tip Number 1
Familiarise yourself with the latest trends in drug discovery, especially regarding small molecules and peptides. This knowledge will help you engage more effectively with potential clients and demonstrate your expertise during conversations.
✨Tip Number 2
Utilise LinkedIn to connect with professionals in the biotech and pharma sectors. Join relevant groups and participate in discussions to showcase your knowledge and build relationships that could lead to valuable leads.
✨Tip Number 3
Consider attending virtual industry events or webinars focused on drug discovery and development. Networking at these events can provide insights into potential leads and help you understand their specific needs.
✨Tip Number 4
Leverage data analytics tools to track your outreach efforts and measure success. Understanding which strategies yield the best results will allow you to refine your approach and demonstrate your data-driven mindset to potential employers.
We think you need these skills to ace Lead Generation Consultant - Remote EU
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in drug discovery, business development, and marketing. Emphasise your proficiency with digital marketing tools and any specific achievements in lead generation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the pharmaceutical and biotech landscape. Discuss how your skills align with the job requirements and provide examples of how you've successfully engaged leads in the past.
Highlight Technical Skills: Clearly outline your technical skills, especially your experience with CRM tools and digital marketing platforms. Mention any specific software you are proficient in that is relevant to the role.
Showcase Communication Skills: Demonstrate your excellent written and verbal communication skills in your application. Use clear and concise language, and ensure that your application materials are free from errors to reflect your attention to detail.
How to prepare for a job interview at WuXi AppTec
✨Showcase Your Industry Knowledge
Make sure to demonstrate your understanding of the pharmaceutical and biotech landscape during the interview. Discuss current trends in drug discovery, especially related to small molecules and peptides, to show that you are well-informed and passionate about the field.
✨Tailor Your Communication Style
Since the role involves crafting targeted marketing communications, practice how you can convey complex scientific information clearly. Be prepared to discuss how you would tailor your messaging for different audiences, both scientific and non-scientific.
✨Highlight Your Digital Marketing Skills
Be ready to talk about your experience with digital marketing tools and platforms, particularly LinkedIn and CRM systems. Share specific examples of how you've used these tools to generate leads or nurture client relationships in the past.
✨Demonstrate Team Collaboration
As a Lead Generation Consultant, you'll need to work closely with various teams. Prepare examples of how you've successfully collaborated with sales and marketing teams in previous roles, focusing on how you contributed to refining messaging and campaigns.
