At a Glance
- Tasks: Lead social media strategies that drive real results for top brands.
- Company: Join VML, a creative powerhouse under WPP, known for innovative work.
- Benefits: Enjoy a competitive salary, bonuses, and perks like discounts and training.
- Other info: Collaborative culture with opportunities for growth and creativity.
- Why this job: Make an impact in social commerce and shape online shopping experiences.
- Qualifications: Experience in social media strategy, especially with TikTok and Meta.
The predicted salary is between 63000 - 77000 £ per year.
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
Senior Social Commerce Strategist needed on a permanent basis to join our Global Social Commerce Team.
The opportunity:
- Develop and execute comprehensive social media strategies focused on commerce that unify paid and organic efforts to drive measurable results for our clients.
- Work closely with client editorial, creative, and marketing teams to craft overall strategic visions and platform-specific content strategies.
- Understand the social networks, how they drive engagement and growth for clients, and be able to drive both strategy and execution for clients across all, particularly with a focus on TikTok shop.
What you’ll be doing:
- Strategic Leadership: Develop and implement comprehensive social media strategies that align with client business objectives and drive measurable results.
- Paid & Organic Integration: Develop strategies that seamlessly integrate paid and organic social media efforts to maximize reach, engagement, and conversion.
- Content Strategy & Development: Collaborate with client editorial, creative, and marketing teams to develop engaging and innovative content strategies.
- Platform Expertise: Maintain a deep understanding of social media platforms, best practices, and emerging trends.
- Client Management: Build and maintain strong relationships with clients, acting as a trusted advisor.
- Brief Response & Execution: Digest, interpret, and respond to briefs in a fast-paced environment.
- Performance Analysis & Reporting: Track and analyze social media performance, providing regular reports and insights.
- Project Leadership: Lead social media projects from inception to completion.
- Presentation & Communication: Confidently present strategic thinking and creative solutions to clients.
- Innovation & Thought Leadership: Stay abreast of the latest social media trends and technologies.
- Collaboration: Work closely with internal teams to ensure integration with overall marketing efforts.
What we want from you:
- Talented, enthusiastic, focused, and professional.
- Strong attention to detail with an understanding of design fundamentals.
- Positive and outgoing creative thinker.
- Adaptable and thrives in a fast-paced environment.
- Passionate about inspiring outstanding online shopper experiences.
- Customer-first mindset with the maturity and initiative to keep clients happy.
- Experience working with social platforms, particularly Meta and TikTok Shop.
- Excellent presentation and communication skills.
- Degree qualified, ideally in Marketing, Advertising, Digital Marketing, Communications, or Business.
- Proven experience in digesting, interpreting, and responding to briefs.
- Hands-on experience in a social strategist role.
- Highly consultative with a deep understanding of social media platforms.
- Experience working with global brands and leading projects.
- Experience in the consumer packaged goods (CPG) or related industry is highly desirable.
- Passionate about social media, digital, and commerce.
Desirable Attributes:
- Experience with social listening tools and analytics platforms.
- Experience with social media advertising platforms.
- Experience with influencer marketing and content creation.
- Strong understanding of SEO principles and best practices.
- Experience with A/B testing and optimization.
- Excellent written and verbal communication skills.
- Strong organizational and time management skills.
- Ability to work independently and as part of a team.
What we can offer you:
- A great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, and discounts with hundreds of retailers.
- A culture that thrives on core values: Heart, Brains, and Courage.
- A hybrid approach, with teams in the office an average of four days a week.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination.
Senior Social Commerce Strategist employer: Wundermanthompson
At VML, part of WPP, we pride ourselves on being an exceptional employer that champions creativity and innovation in a collaborative environment. Our commitment to employee growth is evident through our comprehensive benefits package, including training opportunities, competitive pension plans, and a culture that values heart, brains, and courage. Located in vibrant cities with a hybrid work model, we empower our team members to thrive both personally and professionally while working with some of the world's leading brands.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Commerce Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wundermanthompson and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wundermanthompson are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wundermanthompson on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Wundermanthompson. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Social Commerce Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wundermanthompson. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Wundermanthompson:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wundermanthompson’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wundermanthompson
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wundermanthompson will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wundermanthompson, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
