At a Glance
- Tasks: Design engaging content for digital experiences and improve customer journeys.
- Company: Join VML, a leading global creative company with a Human First philosophy.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic work environment with a focus on accessibility and inclusivity.
- Why this job: Shape impactful digital experiences and collaborate with talented teams on innovative projects.
- Qualifications: Proven experience in content design and strong data literacy skills.
The predicted salary is between 63000 - 77000 £ per year.
Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth.
Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world's leading creative companies, including the WARC Creative 100.
VML's global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands.
Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www. vml. com and follow along on Linked In #We Are VML.
Senior Content Designer needed to join our Design Team on a permanent basis.
The opportunity
We're looking for a confident, creative and versatile Senior Content Designer to work on our client's website experience.
As a Senior Content Designer, you'll be shaping experiences that are rewarding, personalised and effortless in every interaction.
You'll find new opportunities and improve existing journeys, crafting intuitive and engaging solutions for major product initiatives, multi-step journeys, campaign activity and vehicle launches.
You'll weigh business objectives with user expectations, delivering content that exceeds both. And you'll use language to engage, inform, guide and persuade.
So, you'll really need to know the value the right content can add to a customer journey.
Plus, you'll need a big appetite for using customer research, data and analytics and smart uses of AI to guide your design process.
You’ll work mostly independently, with support from a Content Lead to provide direction, review your work and help navigate complex decisions.
- What you’ll be doing
- Own Major Initiatives & Launches: Drive the end-to-end content design for flagship launches, multi-step customer flows, and complex campaign-driven journeys across digital platforms.
- Be the Content Advocate in
- Early
Discovery: Partner early with product managers and UX leads in the concept phase, shaping product intent, defining information hierarchy, and solving UX problems with content before visuals are developed.
- Architect
- Complex
Journeys: Design and structure multi-step content architecture, taxonomy, and navigation paths to ensure seamless transitions across complex digital touchpoints.
- Evolve the
- Content
- Design
System: Define and document reusable content components, patterns, and copy standards within our design system to ensure long-term consistency across digital products.
- Establish
- Governance
Frameworks: Define clear content governance models, review processes, and quality frameworks so high standards and brand consistency are maintained post-launch.
- Drive Data-Informed
Decisions: Interrogate quantitative performance data (conversion, drop-off, engagement) and qualitative research to formulate hypotheses, test copy variations, and make evidence-based design iterations.
- Foster Cross-Functional
Alignment: Work autonomously with cross-functional partners across Product, Engineering, Brand, Marketing, and Legal to align journey messaging with product requirements.
- Ensure Accessibility & Inclusivity: Ensure all multi-step flows and launch content comply with modern accessibility standards (WCAG), plain language requirements, and assistive technology needs.
- Leverage
- Modern
Tooling: Work hands-on in tools like Figma and Fig Jam to document user flows, wireframe content layouts, prototype copy in situ, and explore AI-assisted workflows to optimise efficiency.
- What we want from you
- Deep Content Design Experience: Proven track record designing content for complex digital products, multi-step journeys, or major customer-facing campaign launches.
- Complex Journey & Architecture
Skills: Demonstrated capability in content architecture, information hierarchy, and structuring complicated user flows into clear, intuitive journeys.
- Early-Phase UX Advocacy: Experience collaborating with product and design partners at the problem-framing stage, shaping the solution before high-fidelity design work starts.
- Design Systems & Governance Experience: Practical experience developing, documenting, or applying content design system components, style guidelines, and governance processes.
- Strong Data Literacy: Comfortable using analytics, conversion metrics, and user research findings to steer content decisions and evaluate performance.
- Cross-Discipline Alignment: Skilled at collaborating autonomously with stakeholders across product, marketing, and brand to align on goals and resolve conflicting priorities.
- Figma & Prototyping: Hands-on experience working directly inside Figma and modern collaborative tools to prototype content alongside UX/UI designers.
- Accessibility Expertise: A th
Senior Content Designer UK employer: Wundermanthompson
At VML, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and innovation. As a Senior Technical Project Manager, you'll have the chance to collaborate with top-tier talent while enjoying comprehensive benefits, professional development opportunities, and a supportive environment that encourages growth. Located in vibrant cities like London, you will be part of a global network that values your contributions and empowers you to make a meaningful impact on leading brands worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Content Designer UK
✨Show Off Your Portfolio
In the world of UX/UI design, your portfolio speaks volumes! Make sure it's packed with your best work and showcases your process, not just the final product. We want to see how you tackle design challenges, so consider adding case studies that reflect your thought process and user-centric approach.
✨Get Involved in Design Communities
Jump into local or online design meetups and workshops! Places like UXPA or local design events can be goldmines for networking and learning. Plus, mingling with fellow designers can introduce you to potential job openings that might not be listed elsewhere.
✨Tailor Your Applications
When you find a role that excites you, like the one at Wundermanthompson for a Senior Content Designer UK, make your application count! Highlight specific projects and skills that directly relate to the job description. Hiring managers are looking for candidates who fit into their specific team, so show them you’re the one!
✨Leverage Social Media
Don't underestimate the power of social media in finding a UX/UI design job! Follow design leaders on platforms like Twitter or Instagram, share your work, and engage in conversations. It’s a great way to get noticed by recruiters and even catch wind of openings at companies like Wundermanthompson before they go live!
We think you need these skills to ace Senior Content Designer UK
Some tips for your application 🫡
Showcase Your Design Process:When you're applying for a UX/UI Design role like Senior Content Designer UK at Wundermanthompson, make sure to include examples that clearly highlight your design process. We want to see not just the final product but also the journey that led you there—wireframes, user personas, and iterations demonstrate your thought process and user-centric approach!
Tailor Your Portfolio:A tailor-made portfolio is crucial for a full-time design role! Curate your best projects that align with the kind of work Wundermanthompson does. We suggest including 3-5 case studies that showcase a variety of skills such as wireframing, prototyping, and user testing to really make your application pop.
Craft a Compelling Cover Letter:Your cover letter should not just be a summary of your CV. Use it to express why you’re excited about UX/UI Design and what draws you specifically to Wundermanthompson. Mention any relevant experience, tools you’re proficient in (like Sketch or Figma), and how you can contribute to their projects.
Highlight Collaboration Skills:In the world of UX/UI Design, teamwork is crucial. Make sure to highlight any past experiences where you worked in cross-functional teams. Illustrate how you communicated design decisions and listened to feedback, as this will resonate well with the culture at Wundermanthompson.
How to prepare for a job interview at Wundermanthompson
✨Show Off Your Portfolio
When you're gunning for a full-time UX/UI design role, your portfolio is your best friend! Make sure you've got a solid selection of your work, showcasing not just the final designs, but the process behind them—think wireframes, user flows, and any user research you've conducted. During the interview with Wundermanthompson, be prepared to discuss your design decisions and how they solve specific user problems.
✨Prepare for Design Challenges
Expect to face some practical design tasks during your interview. Wundermanthompson might ask you to tackle a quick design challenge or critique an existing interface. Brush up on your problem-solving skills and try to articulate your thought process as you work through these scenarios. Showing how you approach a design problem is just as important as the final output!
✨Know the Tools of the Trade
Familiarise yourself with the tools commonly used in the industry—figma, Adobe XD, or Sketch should be second nature to you. Be ready to discuss your preferred tools during the interview and how they've shaped your design process at previous positions. This knowledge could give you an edge at Wundermanthompson!
✨Show Passion for User Experience
In a full-time UX/UI design role, having a genuine passion for improving user interactions can set you apart. Be prepared to share instances when you went above and beyond to ensure a great user experience in your previous projects. This will demonstrate that you’re not just a designer, but a user advocate, which is exactly what Wundermanthompson is looking for.
