At a Glance
- Tasks: Drive partner sales with Braze and Google, closing deals and building relationships.
- Company: Join VML, a leading creative agency known for innovative work with top brands.
- Benefits: Enjoy a hybrid work environment, competitive salary, and opportunities for growth.
- Other info: Collaborative culture focused on creativity and connection, with excellent career progression.
- Why this job: Shape the future of partner-led sales in a high-impact role across EMEA.
- Qualifications: Proven track record in complex sales and strong partner relationship skills required.
The predicted salary is between 63000 - 77000 £ per year.
Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including Astra Zeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.
In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies.
VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands.
We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
For more information, visit WPP. com.
About the role
WPP Enterprise Solutions is scaling its partner‑led commercial capability across EMEA.
We’re hiring a quota‑carrying Partner Sales Director to grow joint pipeline and close net‑new revenue with two priority alliances:
Braze and
Google .
You’ll sit at the intersection of alliance activation and enterprise sales, co‑selling with Braze’s EMEA field teams on cross‑channel customer engagement and lifecycle CRM, and with Google’s partner and cloud teams on Google Marketing Platform, Google Cloud and Vertex AI‑enabled data transformation.
- Own opportunities end-to-end (pipeline, progression and close) against an annual quota.
- Primary motion is partner‑sourced and partner‑influenced deals, not solo hunting.
- Work across EMEA markets and help build a repeatable co‑sell engine.
- Why join us
- Two strategic alliances with strong market momentum (Braze and Google).
- High‑impact role: you’ll shape how we co‑sell and scale partner‑led growth across EMEA.
- Exposure to senior stakeholders at partners and enterprise clients.
- Work with a delivery organisation that can execute complex data, AI and CRM transformation programmes.
Key responsibilities
- Own partner‑sourced and partner‑influenced opportunities end-to-end (pipeline, progression and close) against an annual quota.
- Build senior relationships with Braze and Google EMEA teams to generate referrals and unlock co‑sell support.
- Run joint account planning, pursuits and partner cadence (QBRs, deal reviews, escalation) across priority markets.
- Lead sales cycles from qualification to close (RFI/RFP, executive storytelling, commercials and contract finalisation).
- Position WPP’s delivery value across CRM, martech, data and AI (Braze, Google Marketing Platform, Google Cloud, Vertex AI).
- Identify and progress net‑new logo opportunities in priority verticals (e. g., retail, financial services, travel & hospitality, consumer goods).
- Use partner programmes (registration, incentives, co‑investment) to protect and accelerate deals.
- Coordinate a simple, repeatable EMEA co‑sell engine: playbooks, collateral and enablement for local teams.
- Partner with marketing on events and campaigns tied to named accounts and measurable pipeline outcomes.
- Maintain high pipeline/CRM hygiene and provide clear weekly forecasting, risks and next actions.
- Success measures
- Annual quota attainment across Braze‑and Google‑influenced revenue.
- Healthy pipeline coverage (target 3x+) and predictable forecasting.
- Partner‑sourced opportunity flow: quality referrals registered, progressed and converted.
- Strategic joint coverage of priority accounts with partner field teams (target 15+ across both partners).
- Evidence of a repeatable co‑sell engine (playbooks, collateral, enablement and partner cadence).
- What you’ll bring
- Proven track record closing complex technology/professional services deals across EMEA (typically £500k+; 6–18 month cycles).
- Strong experience in partner‑led selling and co‑sell motions (joint account planning, deal protection, partner field relationships).
- Commercial understanding of Braze and its role in the martech ecosystem (positioning and competitive landscape).
- Working knowledge of Google Marketing Platform and Google Cloud, plus partner ecosystem dynamics.
- Executive‑level sales skills: confident with C‑suite/VP stakeholders and able to translate technical capability into business outcomes.
- Disciplined pipeline generation and management (outreach, partner referrals, events, CRM hygiene, forecasting).
- Background in a systems integrator, digital agency, consultancy, or professional services environment.
- #LI-EMEA
We believe the best work happens when we're together, fostering creativity, collaboration, and connection.
That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP agency (NYSE: WPP). For more information, please visit www. vml. com, andfollowalong on Instagram, Linked In, and X.
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Partner Sales Director, EMEA (Braze and Google) employer: Wundermanthompson
At VML, we pride ourselves on being a leading creative company that fosters innovation and collaboration in a dynamic work environment. Our hybrid working model allows for flexibility while our commitment to employee growth is evident through comprehensive career development plans and access to learning resources. With a diverse and inclusive culture, we empower our team members to thrive and make meaningful contributions to exciting projects for renowned global brands from our vibrant London office.
StudySmarter Expert Advice🤫
We think this is how you could land Partner Sales Director, EMEA (Braze and Google)
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Partner Sales Director, EMEA (Braze and Google) at Wundermanthompson, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Wundermanthompson. Tailor your message to explain why you’re drawn to them and how you can contribute as a Partner Sales Director, EMEA (Braze and Google). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Partner Sales Director, EMEA (Braze and Google)
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Wundermanthompson:When writing your cover letter, make sure to tailor your message specifically for Wundermanthompson. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Wundermanthompson
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Wundermanthompson that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Wundermanthompson that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Wundermanthompson’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
