Who We Are
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign's Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML's global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP , the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit and follow along on LinkedIn #WeAreVML.
Senior Strategist
Company: VML Working Model: Hybrid working Location: Sea Containers office, London, SE1
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, building connected brands that drive growth for our clients. We do this by leveraging our three core practices: Brand Experience, Customer Experience and Commerce. Within these practices, we offer expertise across communications, commerce, consultancy, CRM, data, production and technology. We deliver end-to-end solutions that result in revolutionary work.
The Role
As a Senior Strategist , you'll be an important strategic voice within the team, working closely with Client Services, Creative, Data, Media and other specialist disciplines to turn business and customer challenges into clear, effective solutions.
You’ll work on one of our major Pan-European automotive accounts, helping develop strategy across the customer journey - from brand consideration and lead generation through to lifecycle CRM, digital experiences and retail activations.
You’ll be involved from brief through to delivery, using customer understanding, data, research and cultural insight to develop strong strategic thinking and give creative teams a clear direction. You’ll also help ensure the work remains connected to the client's wider commercial objectives.
This is a hands-on role, with the opportunity to take ownership of projects and workstreams while working closely with senior members of the strategy team. You’ll have regular exposure to clients and will be expected to build trusted relationships, present your thinking confidently and contribute to conversations with stakeholders at different levels.
There will also be opportunities to contribute to wider strategic projects, proactive thinking and new business, giving you the chance to bring your perspective to different challenges and develop your experience across the agency.
Key Responsibilities
- Develop strategic thinking across projects and workstreams, from understanding the brief through to creative development, client sell-in and measuring effectiveness.
- Turn business, customer, cultural and behavioural information into clear, actionable insights and strategic recommendations.
- Develop compelling strategic and creative briefs that give creative teams a clear direction and space to do their best work across CRM, digital, social, search and dealership assets.
- Support end-to-end CRM communications across Passenger and Commercial Vehicles, including automated and triggered reminders, such as maintenance, MOT and servicing, seasonal promotional campaigns and ad-hoc owner messaging.
- Develop consideration and conversion activations for individual vehicle nameplates across UK and European markets, ensuring communications ladder seamlessly into wider global brand positioning.
- Contribute to the development of digital servicing journeys, helping increase consideration for official servicing through effective content and customer experience.
- Apply an understanding of modern search behaviour, including Generative Engine Optimisation (GEO) and LLM-ready content, to relevant communications and digital experiences.
- Work closely with Client Services, Creative, Data and Media partners to develop connected and effective solutions.
- Build strong working relationships with clients and become a trusted and credible strategic partner.
- Present strategic thinking and recommendations cle
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Senior Strategist in London employer: Wundermanthompson
At VML, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and innovation. As a Senior Technical Project Manager, you'll have the chance to collaborate with top-tier talent while enjoying comprehensive benefits, professional development opportunities, and a supportive environment that encourages growth. Located in vibrant cities like London, you will be part of a global network that values your contributions and empowers you to make a meaningful impact on leading brands worldwide.
