Partner Sales Director, EMEA (Braze and Google) in London

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.

VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including Astra Zeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.

The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies.

VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands.

We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

For more information, visit WPP. com.

About the role

WPP Enterprise Solutions is scaling its partner‑led commercial capability across EMEA.

We’re hiring a quota‑carrying Partner Sales Director to grow joint pipeline and close net‑new revenue with two priority alliances:

• Braze and
• Google

You’ll sit at the intersection of alliance activation and enterprise sales, co‑selling with Braze’s EMEA field teams on cross‑channel customer engagement and lifecycle CRM, and with Google’s partner and cloud teams on Google Marketing Platform, Google Cloud and Vertex AI‑enabled data transformation.

• Own opportunities end-to-end (pipeline, progression and close) against an annual quota.
• Primary motion is partner‑sourced and partner‑influenced deals, not solo hunting.
• Work across EMEA markets and help build a repeatable co‑sell engine.
• Why join us
• Two strategic alliances with strong market momentum (Braze and Google).
• High‑impact role: you’ll shape how we co‑sell and scale partner‑led growth across EMEA.
• Exposure to senior stakeholders at partners and enterprise clients.
• Work with a delivery organisation that can execute complex data, AI and CRM transformation programmes.

Key responsibilities

• Own partner‑sourced and partner‑influenced opportunities end-to-end (pipeline, progression and close) against an annual quota.
• Build senior relationships with Braze and Google EMEA teams to generate referrals and unlock co‑sell support.
• Run joint account planning, pursuits and partner cadence (QBRs, deal reviews, escalation) across priority markets.
• Lead sales cycles from qualification to close (RFI/RFP, executive storytelling, commercials and contract finalisation).
• Position WPP’s delivery value across CRM, martech, data and AI (Braze, Google Marketing Platform, Google Cloud, Vertex AI).
• Identify and progress net‑new logo opportunities in priority verticals (e. g., retail, financial services, travel & hospitality, consumer goods).
• Use partner programmes (registration, incentives, co‑investment) to protect and accelerate deals.
• Coordinate a simple, repeatable EMEA co‑sell engine: playbooks, collateral and enablement for local teams.
• Partner with marketing on events and campaigns tied to named accounts and measurable pipeline outcomes.
• Maintain high pipeline/CRM hygiene and provide clear weekly forecasting, risks and next actions.
• Success measures
• Annual quota attainment across Braze‑and Google‑influenced revenue.
• Healthy pipeline coverage (target 3x+) and predictable forecasting.
• Partner‑sourced opportunity flow: quality referrals registered, progressed and converted.
• Strategic joint coverage of priority accounts with partner field teams (target 15+ across both partners).
• Evidence of a repeatable co‑sell engine (playbooks, collateral, enablement and partner cadence).
• What you’ll bring
• Proven track record closing complex technology/professional services deals across EMEA (typically £500k+; 6–18 month cycles).
• Strong experience in partner‑led selling and co‑sell motions (joint account planning, deal protection, partner field relationships).
• Commercial understanding of Braze and its role in the martech ecosystem (positioning and competitive landscape).
• Working knowledge of Google Marketing Platform and Google Cloud, plus partner ecosystem dynamics.
• Executive‑level sales skills: confident with C‑suite/VP stakeholders and able to translate technical capability into business outcomes.
• Disciplined pipeline generation and management (outreach, partner referrals, events, CRM hygiene, forecasting).
• Background in a systems integrator, digital agency, consultancy, or professional services environment.
• #LI-EMEA

We believe the best work happens when we're together, fostering creativity, collaboration, and connection.

That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week.

If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.

We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit andfollowalong on Instagram, Linked In, and X.

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