At a Glance
- Tasks: Drive data insights and optimise campaigns with cutting-edge tools and collaborative teams.
- Company: VML, a leading creative agency known for innovative work with top global brands.
- Benefits: Inclusive culture, career growth opportunities, and a hybrid work environment.
- Other info: Be part of a diverse team that values creativity and collaboration.
- Why this job: Join a dynamic team and make a real impact in the world of data-driven marketing.
- Qualifications: 7+ years in data roles, strong analytical skills, and excellent communication abilities.
The predicted salary is between 63000 - 77000 £ per year.
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award-winning work for blue-chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
Who we’re looking for:
We're seeking a highly collaborative, flexible and enthusiastic Data Planning Manager to join the team who has experience in supporting measurement and budget optimisation, test and learn opportunities, identification of data signals across the journey that can be used to inform audience targeting and media flighting and holistic campaign and always-on performance reporting across owned and earned channels and platforms.
What you’ll be doing:
- You will utilise measurement tools, attribution models, and media mix modelling to produce insightful, actionable campaign reports and optimisation recommendations in conjunction with the media strategists and analytics teams.
- Working with Data Scientists, Analysts, and BI specialists to create dashboards and integrate diverse data sources to enable holistic measurement.
- Support the development of client briefs into cross-channel digital media plans by identifying data signals across the customer journeys to inform audience targeting and media flighting.
- Utilising data to add context and deeper insights to reporting and ensure analysis is connected back to the overarching measurement framework, targets and benchmarks – always bringing the ‘so what?’
- Building strong relationships with client stakeholders and internal VML & WPP teams to promote, develop, and manage data and analysis deliverables.
- Acting as a trusted advisor to clients on all data-related matters, enabling data-driven decision-making.
- Presenting regularly to clients and attending client meetings.
- Managing a Senior Data Planner to develop their craft in the same areas.
What you’ll need:
- 7+ years of experience in a data function, preferably within an agency environment or a similar role with transferable skills.
- Strong understanding of media measurement, data principles and the digital marketing landscape.
- Proven ability to manage projects and work effectively within cross-functional teams.
- Excellent communication, organisation, proposal writing, and presentation skills.
- Ability to explain complex technical data concepts in a clear and concise manner to non-technical audiences.
- Strategic thinking and analytical skills, with a high level of numeracy.
- Proficiency in Excel and other data analysis tools.
- Familiarity with Ad tech (DSP/DMP), Data cleanrooms and privacy safe solutions.
- Knowledge of attribution, experimentation and MMM measurement techniques.
- Experience with website analytics and personalisation/testing tools (e.g., Google Analytics, Amplitude).
- Experience with data visualisation tools (e.g., Tableau, Power BI) is beneficial.
- A proactive, curious, and collaborative approach, with a willingness to learn and push boundaries.
- A passion for data and its potential to drive business impact.
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond.
Data Planning Manager employer: Wundermanthompson
At VML, part of WPP, we pride ourselves on being an exceptional employer that champions creativity and collaboration in a vibrant hybrid work environment. Our Catalyst Academy offers a unique entry-level programme that combines comprehensive training with real-world responsibilities, ensuring you gain invaluable skills while working alongside industry leaders. With access to a global network and a commitment to fostering a culture of respect and inclusivity, VML is the perfect place for ambitious individuals looking to make their mark in the creative industry.
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We think this is how you could land Data Planning Manager
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We think you need these skills to ace Data Planning Manager
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