Data Analyst

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award-winning work for blue-chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.

Who we’re looking for:

An Analyst with a strong aptitude to turn data into insights and clear recommendations for clients. Working within the VML Data & Analytics team, you will analyse data across the digital and marketing ecosystem to understand what is working, and what needs to be optimised. You will be responsible for the delivery of measurement and insight projects across various digital and marketing activities and contribute to answering business questions, ensuring that we are making best use of available data to deliver against the client vision.

On a day-to-day basis you will take ownership of analysis projects, delivering them to a high degree of accuracy and take a role in presenting results and insights to clients. Communication and interpersonal skills are important, both in collaborating with clients and colleagues across multiple disciplines.

What you’ll be doing:

• Deliver end-to-end analyses aimed at helping Marketing to improve the experience of the customer.
• Deliver measurement and effectiveness projects, including dashboard reporting and deep dive evaluations to understand the impact marketing has on customer behaviour.
• Assist senior analysts on developing customer projects (segmentation, modelling), using statistical techniques to develop a deep understanding of customers.
• Ensure that the most relevant methodologies are applied to measure and evaluate, proactively recommending better ways of working.
• Develop and provide written and verbal output on reports and presentations, supporting with recommendations on marketing strategy.
• Manage and resolve data issues involving quality and consistency of data.
• Be the clients' trusted advisor on data and analytical methodology.
• Present to clients and attend client meetings.
• Be highly collaborative in integrating data work into agency deliverables.
• Develop the skills and knowledge of colleagues, creating and sustaining a learning culture within the team.

What you’ll need:

• 3+ years working in a marketing environment as an analyst.
• Experience of coding languages such as Python, SQL, R.
• Experience of devising, implementing, and managing reporting dashboard design, update and automation using tools such as PowerBI and Tableau.
• Experience of web analytics platforms such as Google Analytics.
• High level Microsoft Word, Excel and PPT skills.
• Attention to detail and a commitment to accuracy.
• Well-developed numeracy skills.
• Able to translate business needs and requirements to analytical methods and outputs.
• Good written and verbal communication skills.
• High level analytical skills in relation to performance analysis.
• Knowledge of advanced data analysis techniques that include customer segmentation, predictive modelling, multivariate analysis, querying and reporting tools, A/B testing and statistical significance.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives reflect our dedication to giving back and making a positive impact in our communities and beyond.