Social Media Content Creator

Who We Are: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

The Role: We are seeking a hot-shot social media content lead to ideate, create, and curate truly social-first content that matches client business objectives and social audience behaviours. You’ll be an adept creative thinker, able to create at speed, and put yourself into the persona of the client’s brand. You will embody the brand, deeply understand their audience, and work with others to lead creating all of their social content. This is true ownership of how a brand can come to life in social in ways that are innovative and engaging. So if you’re passionate about social media, know your CapCut from your Canva, and love social communities; we want to hear from you! The VML Social team is growing, and this opportunity is perfect for someone looking to make amazing social content, whilst learning and upskilling themselves with a team of specialists. We’re very fortunate to offer our clients the full range of social expertise, from influencer managers, social strategists, social account management, social data scientists, SEO experts, and of course… social content creators.

Key Responsibilities:

• Content Creation: Ideate, source, create, and curate social media content, working with internal and client teams to bring this to life at speed and at a high quality.
• Community: Identify and leverage insights from the brand’s audience as well as broader UK cultural contexts, to help inform content and community engagement recommendations that have deep relevance for the brand in social.
• Collaboration & Client: Build strong collaborative relationships with the wider VML social and creative teams, as well as engaging clients. Ensure that the content created is right for the brand and effective for the targeted social audience.
• Presentation Skills: Present ideas and content internally and to clients in a clear, concise, and persuasive manner.
• Strategic Understanding: Think like a brand and a social user to create content that works for both.
• Channel Understanding: Demonstrate a broad understanding of all social platforms, from LinkedIn to TikTok.

The ideal candidate will:

• Have a proven track record of creating content for big brands in social.
• Ideally possess expertise in social within the financial sector (or a regulatory sector).
• Be a highly collaborative team player, capable of building strong relationships with clients, internal teams, and external partners.
• Be a creative thinker with the ability to communicate ideas clearly and inspiringly to a broad audience.
• Be comfortable working in a dynamic environment and managing multiple projects simultaneously.
• Be passionate about ‘what’s next’ in social, staying ahead of trends.
• Be proactive and results-oriented with a strong work ethic and a commitment to excellence.

Qualifications & Experience:

• Proven experience in social content creation, ideally within an agency.
• Strong understanding of social media platforms.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to build and maintain strong relationships.
• Experience working with cross-functional teams and managing multiple projects.
• Experience working on financial clients is highly beneficial but not essential.
• A degree or similar qualification to provide context on your background and point of view.

Sound like you? Then we’d love to talk!

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect where everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP Agency.