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For Companies At a Glance
- Tasks: Lead CRM strategies for a global automotive brand, turning data into impactful customer experiences.
- Company: Join VML, a creative agency and tech powerhouse with a culture of innovation.
- Benefits: Hybrid work model, diverse team, and opportunities for professional growth.
- Why this job: Shape the future of customer relationships and drive revolutionary growth in a dynamic environment.
- Qualifications: 5 years of CRM experience, strong analytical skills, and a passion for collaboration.
- Other info: Be part of an award-winning strategy team that values creativity and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Who We Are: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
The Opportunity
Are you ready to get in the driver\\\’s seat and shape the future of customer relationships for one of the world\\\’s most iconic automotive brands?
VML is seeking a brilliant and highly collaborative Senior CRM Strategist to join our industry-leading team in London. This is a unique opportunity to be the strategic engine for a prestigious global client, working at the intersection of data, creativity, and technology to drive revolutionary growth. If you are passionate about turning customer data into powerful, personal experiences, we want to hear from you.
The Role
As a key strategic lead, you will be a vital partner to our client and internal teams, ensuring every campaign is rooted in strategic insight drawn from data, industry knowledge and deep customer understanding. You will focus on developing insights from analytics, testing new approaches, and developing innovation plans to unlock growth for every part of the client group. You will collaborate with cross-functional teams to develop sophisticated data-driven strategies, focused on CRM targeting, messaging, personalisation, and optimisation across 121 channels. You will work closely with our world-class creative, data, and account teams to bring your strategies to life and measure performance to fuel continuous improvement. You will be a key voice in the wider strategy team, bringing CRM expertise to collaborative projects. The award-winning strategy team meets weekly to share thinking, inspiration and solve gnarly problems together. The annual Stratfest in September is a prime example of external headline speakers and inspiration thinkers coming together to elevate our strategic game.
- Architecting brilliant communication strategies for new product launches, seamlessly integrating them with major ATL campaigns.
- Designing and building innovative CRM programmes (such as Welcome, In-Life, Cross-Sell, Win-Back) that cultivate customer loyalty, grow lifetime value and retain customers.
- Leveraging rich client data and insights to define sophisticated audience strategies that resonate on a personal level.
- Masterminding the channel strategy across 121 channels, including Email, DM, SMS, App, Web, and Connected Paid Media.
- Developing compelling messaging frameworks and personalisation plans that make every communication feel unique and relevant.
Who you are
- A seasoned CRM strategist with approximately 5 years of agency or in-house experience, ready for your next big challenge.
- You have a deep, intuitive understanding of CRM principles and the ever-evolving digital marketing landscape.
- You are a natural collaborator, working effectively within cross-functional teams and comfortable briefing and inspiring creative and copy teams to produce their best work.
- A strategic and analytical thinker, you see the story behind the numbers and are passionate about using data to drive real business impact.
- You are proactive, endlessly curious, and thrive on pushing boundaries and learning new things.
- An exceptional communicator, with top-tier organisational, proposal writing, and presentation skills.
- You are able to partner with Senior Clients, fostering trust, reliability and thought leadership to help guide and inspire.
#LI-EMEA #LI-EH1
Workplace & Diversity
We believe the best work happens when we\\\’re together, fostering creativity, collaboration, and connection. That\\u2019s why we\\u2019ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Disclaimer & Privacy
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
When you click \\\”Submit Application\\\”, this will send any information you add below to VML. Please read through our Recruitment Privacy Policy and California Recruitment Privacy Notice for details on how we handle personal data and how you can update or remove it.
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Senior Strategist (CRM) - Global Automotive Brand employer: Wunderman Thompson
Contact Detail:
Wunderman Thompson Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Strategist (CRM) - Global Automotive Brand
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their recent projects and how your skills can contribute to their goals. This shows you're genuinely interested and ready to hit the ground running.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Senior CRM Strategist. Highlight your data-driven approach and collaborative spirit to impress the hiring team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our innovative team at VML.
We think you need these skills to ace Senior Strategist (CRM) - Global Automotive Brand
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for CRM and the automotive industry shine through. We want to see how your passion aligns with our mission at VML!
Tailor Your Experience: Make sure to highlight your relevant experience in CRM strategies and data-driven insights. We love seeing how your unique background can contribute to our innovative team!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and achievements are easy to spot!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and get you into the process smoothly.
How to prepare for a job interview at Wunderman Thompson
✨Know Your CRM Inside Out
Make sure you brush up on your CRM principles and the latest trends in digital marketing. Be ready to discuss how you've used data to drive customer engagement and loyalty in past roles. This will show that you're not just familiar with the concepts, but that you can apply them effectively.
✨Showcase Your Collaborative Spirit
Since this role involves working closely with cross-functional teams, prepare examples of how you've successfully collaborated in the past. Highlight specific projects where your teamwork led to innovative solutions or improved outcomes. This will demonstrate your ability to thrive in a collaborative environment.
✨Prepare for Data-Driven Discussions
Expect to dive deep into analytics during your interview. Be prepared to discuss how you've leveraged data insights to inform your strategies. Bring examples of how your analytical thinking has led to successful campaigns, as this will resonate well with the interviewers.
✨Craft Your Personalisation Strategy
Think about how you would approach personalisation for the automotive brand in question. Prepare a few ideas on messaging frameworks or audience strategies that could enhance customer experiences. This will showcase your strategic thinking and creativity, which are key for this role.
