Senior Data Insights Consultant

About VML VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

Do you have strong data and analytical skills? Can you identify, build, and apply data models to support marketing insights? Would you like an exciting job with plenty of opportunity to grow? Then you might be the Senior Data Insights Consultant we are looking for!

What will your day look like? As our new Senior Data Insights Consultant, you will join our growing Business Insights team. Here, you will provide your data skills and business knowledge to support our clients in making data-driven decisions to improve their digital communication. This entails designing and specifying data solutions and data integrations for various campaign platforms. More specifically, your tasks will include:

• Identifying and designing value-adding insights solutions, leveraging data to optimize communication strategies.
• Interpreting business requests and clarifying data requirements.
• Assisting and advising on data models and scoping of new projects.
• Providing answers and insights to business-related questions via automated reporting solutions as well as ad-hoc data analyses.
• Analysing client prospect and customer data gleaning insights informing experience, content and performance optimizations.
• Telling stories shaped and informed by data and your analysis.
• Collaborating with highly skilled specialists including Account Managers, Architects, Developers, Creatives, Strategists, Data Scientists and Marketing Operation experts to service our clients coherently.
• Promoting a data-driven agenda in a digital marketing context.

Who are you going to work with? You will join a team of hands-on Data Analysts, Data Scientists, Consultants, and Data Engineers who are passionate about bringing value and knowledge from data. We are all about unlocking insights from data through analytics and making that insight applicable in 1:1 data-driven communication and CRM. Your work will always be firmly anchored in data in a cross-disciplinary setting, collaborating closely with highly enthusiastic experts.

What do you bring to the table? As a person, you are outgoing and love being part of interdisciplinary projects and solutions. You are eager to learn and quick to understand the complexity of high-tech dialogues and solutions. Furthermore, you have the drive, enthusiasm and technical skills to take lead when facing the client in data and insights related matters. Through this, you strive to help and inspire the client to grow their business by combining data insights, performance analytics, and data engineering. It’s an advantage if you have agency experience and marketing domain knowledge, but it’s not a requirement. In addition, you have:

• A minimum of 4 years of experience in a senior consultant/business liaison role related to data, BI, analytics or reporting solutions.
• Hands-on experience working with SQL, databases, ETL and reporting, data analysis through R, Python or other similar toolsets.
• Experience with report and dashboard development in Power BI/Tableau or similar tools.
• Experience with database and data model design for business intelligence and analytics solutions is an advantage but not a requirement.
• Experience with Google Insights/Google Analytics, Google Cloud Platform/BigQuery, Adobe Analytics and Salesforce is an advantage.
• Great communication skills in English.

A leader in personalized customer experiences VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalisation at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world’s most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.