At a Glance
- Tasks: Lead CRM strategies and collaborate with creative teams to drive customer engagement.
- Company: VML, a dynamic agency merging creativity and technology for innovative solutions.
- Benefits: Life assurance, health insurance, well-being programmes, and flexible working options.
- Other info: Hybrid work model fostering creativity and connection among diverse teams.
- Why this job: Join a collaborative team and make a real impact on client growth through data-driven strategies.
- Qualifications: 5 years in CRM, strong analytical skills, and a passion for data-driven marketing.
The predicted salary is between 58500 - 71500 £ per year.
Who We Are
At VML, we are a beacon of innovation and growth in an ever-evolving world.
Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.
With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.
Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology.
We deliver end-to-end solutions that result in revolutionary work.
The Role
The Strategy Team plays a crucial role in developing innovative operating models for our new client.
As our strategic experts, they work alongside the client leadership team to ensure that every campaign is rooted in strategic insight drawn from data, industry knowledge, and deep customer understanding.
They are singularly focused on developing insights from analytics, testing new approaches, and developing innovation plans to unlock growth for every part of the client group.
This role would suit a highly collaborative and enthusiastic CRM Strategist who wants to join our industry-leading team.
You will be a key strategic lead on CRM briefs, working with clients and internal teams (Data, Creative, Account Management, and Project Management) to develop and deliver data-driven strategies focused on CRM targeting, messaging, personalisation, measurement, and optimisation across 121 channels.
You will also work with other creative agencies and our internal analyst team on regular reporting for post-campaign analysis.
Day to Day
- Responding to briefs to launch products to customers and integrate comms with ATL campaigns.
- Developing communications strategy to support campaigns and programmes, grow lifetime value and retain customers.
- Typical communications and programmes including: Welcome, In-Life, Cross Sell, Win Back.
- Utilising client data and insight to determine audience strategies for campaigns and CRM programmes.
- Developing channel strategy for 121 channels (EM, DM, SMS, App, Web and Connected Paid media).
- Developing messaging plans and recommendations around personalisation.
About you
- Approximately 5 years of experience in a CRM role at an agency or in-house client side.
- Strong understanding of CRM principles and the digital marketing landscape.
- Comfortable briefing creative and copy teams.
- Proven ability to manage projects and work effectively within cross-functional teams.
- Strategic thinking and analytical skills, with a high level of numeracy.
- A proactive, curious, and collaborative approach, with a willingness to learn and push boundaries.
- A passion for data and its potential to drive business impact.
- Excellent communication, organization, proposal writing, and presentation skills.
Key benefits also include
- Life Assurance
- Permanent Health Insurance
- BUPA
- Enhanced family friendly policies
- Well-being Programme
- Employee Assistance Support
- Cycle to Work Scheme
- Eye Care and Glasses Voucher
- Season Ticket Loans
- WPP Discounts
- #LI-Hybrid
We believe the best work happens when we\'re together, fostering creativity, collaboration, and connection.
That\'s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP Agency. For more information, please visit our website , and follow VML on our social channels via
- Instagram ,
- Linked In , and
X .
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Senior CRM Strategist in London employer: Wunderman Thompson
At VML, we pride ourselves on being an exceptional employer that champions innovation and collaboration in a dynamic environment. Our hybrid work culture fosters creativity and connection, allowing employees to thrive while enjoying the flexibility of working both in-office and remotely. With a commitment to professional growth, we offer extensive opportunities for mentorship and development, ensuring that every team member can contribute meaningfully to our projects and advance their careers within our global network.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Strategist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wunderman Thompson and show them what you can bring to the table.
✨Engage in Marketing Communities
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We think you need these skills to ace Senior CRM Strategist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wunderman Thompson. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
