At a Glance
- Tasks: Lead exciting football campaigns and manage a dynamic global account.
- Company: VML, a top creative agency known for innovative work with major brands.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Join a collaborative culture that values creativity and connection.
- Why this job: Combine your passion for football with your career in a fast-paced environment.
- Qualifications: Experience in account management and a deep knowledge of football.
The predicted salary is between 43200 - 72000 £ per year.
About VML
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award-winning work for blue-chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services, and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
The Role
Are you obsessed with football? Do you live and breathe the excitement of the beautiful game? We are seeking a dynamic and ambitious Senior Account Director to lead a flagship, multi-year partnership with our client within the world of football. This is a unique hybrid role for someone who is as comfortable driving reactive, organic social content as they are delivering major integrated brand campaigns. You will be the driving force behind a fast-paced, global account, working on everything from TV and OOH to innovative product launches. This is a fantastic opportunity for an established SAD or a hungry Account Director to step up, take ownership of a significant piece of business, and make a real impact. If you’re ready to combine your professional expertise with your personal passion for football, we want to hear from you.
What you will be doing
- Lead the strategic direction and day-to-day management of the account, acting as a key client contact.
- Drive the end-to-end delivery of a full 360-campaign toolkit, encompassing TV, OOH, social media, retail, and digital assets.
- Own and execute the organic social media strategy, overseeing multiple agency teams across markets to deliver engaging and reactive football content throughout the season.
- Spearhead high-profile campaigns.
- Oversee and coordinate with partner agencies, including our sister agency Hogarth and their animation production teams, to ensure seamless project delivery.
- Develop the master campaign toolkit for global deployment and adaptation.
- Contribute to the B2B side of the business and provide oversight on various projects across the account.
- Support and mentor a Senior Account Manager, fostering their growth and development.
- Drive financial stewardship: review of budgeting, scope management, working alongside the Business Director to achieve revenue growth.
What we’re looking for
- A genuine, demonstrable passion for and deep knowledge of football – you must be able to "speak the language" of the sport and its fans.
- Proven experience as a Senior Account Director, or you’re an ambitious Account Director ready to take the next step in your career.
- A strong hybrid skillset, with significant experience in both organic social media management and delivering large-scale integrated brand campaigns.
- Experience thriving in a fast-paced agency or brand environment.
- Exceptional client management skills, with the ability to build strong, trusted relationships.
- Confidence in managing creative development, strategy, and production processes.
- Experience managing external agency partners and multiple project stakeholders.
- A proactive, energetic, and hungry attitude, with a desire to take ownership and run a significant piece of business with oversight.
- Experience working with retail accounts is a strong advantage.
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Senior Account Director employer: Wunderman Thompson
VML is an exceptional employer that champions creativity and collaboration, offering a vibrant work culture where employees can thrive. With a strong focus on professional growth, the company provides ample opportunities for mentorship and skill development, particularly in the dynamic field of football marketing. Located in major cities worldwide, VML fosters a hybrid work environment that balances in-office collaboration with flexibility, ensuring that every team member feels valued and empowered to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Account Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Wunderman Thompson and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Wunderman Thompson are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Wunderman Thompson on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Senior Account Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Wunderman Thompson. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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Demonstrate Your Understanding of Wunderman Thompson:Show us that you’ve done your homework! In your application, briefly mention what you admire about Wunderman Thompson’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Wunderman Thompson
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Wunderman Thompson will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Wunderman Thompson, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
