Senior UI Designer in London

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy\’s. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world-class creativity, next‑generation production, transformative enterprise solutions and expert strategic counselin a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

The opportunity

We are looking for a Senior UI designer who wants to work at the forefront of digital design, working within a cross‑functional creative team to design interfaces which improve the user experience and ultimately increase conversion.

What you’ll get to do

You’ll create digital brand look and feel, and design pixel perfect responsive interfaces for clients, ensuring you meet both user and business needs.

You’ll have experience of working with design systems to create design work at scale, along with an understanding of user centred design best practice, conversion design and accessibility principles.

Your work will be of the highest standard and will impress clients and resonate within the eCom landscape, owning a compelling portfolio of digital design work.

You’ll be hands‑on and willing to work in a fast paced, ever‑moving environment. You’ll keep up‑to‑date with the latest advances in technology, design trends and tooling.

You’ll be able to communicate your design ideas and solutions to clients and other members of the team, whilst confidently defending your design decisions.

You will work closely with stakeholders, fellow designers, UX consultants, product managers, and developers.

What you should have

• Ability to contribute to and evolve a design system, not just use it
• Understanding of component logic, variants, properties
• Demonstrable eCommerce experience
• Experience with design tokens
• Responsive behaviour logic
• Excellent design skills, proficient in Figma, Sketch and Adobe Creative Suite.
• Comfortable working across multiple brands and visual identities, adapting design approach while maintaining consistency and quality
• Collaboration with developers on handover and implementation realities
• Great attitude, strong work ethic, excellent communication skills.
• Ability to manage own projects and to work quickly and accurately to tight deadlines.
• Able to multi-task, with excellent problem‑solving abilities.
• Able to present concepts and design decisions.
• Enthusiastic, self‑confident and self‑motivated.
• Willing to adapt and take on new challenges and driven to continually improve.
• Passion for technology and web‑based applications.
• Experience working in a digital or creative agency or in‑house design studio
• Experience presenting to clients
• Degree educated in Graphic/UI design or similar discipline
• Compelling portfolio that demonstrates high quality design online, including eCommerce
• Have an outstanding eye for design and typography

Bonus points if you have

• Ability to create high‑fidelity, interactive prototypes that simulate real‑world user journeys (Figma – must have; ProtoPie, Principle, Framer, Webflow)
• Content‑aware design
• Experience using AI tools to accelerate UI production workflows

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact‑driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human‑centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi‑channel growth for world‑leading brands.

We work with some of the most exciting brands such as The Coca‑Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes‑Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

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We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.

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