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- Tasks: Drive AWS partnership sales and develop joint business strategies across EMEA.
- Company: Join VML, a leading creative agency known for innovative work with top global brands.
- Benefits: Enjoy competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Be at the forefront of tech-driven transformation and make a real impact in the industry.
- Qualifications: 5+ years in AWS sales, strong partner relationship skills, and experience in European markets.
- Other info: Dynamic team culture with a hybrid work model and commitment to diversity and inclusion.
The predicted salary is between 80000 - 100000 £ per year.
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.
VML Enterprise Solutions is scaling our AWS alliance-powered sales capability across EMEA. We're seeking a strategic partner seller to drive joint business development and go-to-market initiatives with AWS's Pan-Amazon EMEA teams—including AWS vertical sales, Amazon Ads, and Amazon Marketing Cloud (AMC)—to accelerate revenue growth for VML's customer experience and data transformation solutions with strategic European accounts across luxury, retail, CPG, manufacturing, and other major enterprises. This role sits at the intersection of alliance activation and enterprise sales.
What you’ll be doing:
- AWS Co-Sell Activation (50%)
- Build and maintain executive-level relationships with AWS Pan-Amazon EMEA leadership, PSMs, ISRs, and industry specialists across UK, France, Germany, Nordics, and other European markets.
- Develop and execute joint account plans with AWS EMEA teams for strategic anchor accounts across luxury, retail, and consumer goods sector.
- Coordinate co-selling activities with Amazon Ads and Amazon Marketing Cloud (AMC) teams for integrated advertising and data solutions—particularly relevant for luxury and retail accounts.
- Navigate and maximize AWS partner programs and cash funding to accelerate deal progression across European markets.
- Drive leads through AWS Partner Central, ensuring proper opportunity registration and pipeline management.
- Participate in AWS EMEA QBRs, regional business reviews, and partner planning sessions.
- Communicate VML wins and capabilities to AWS field teams across EMEA to generate ongoing lead flow.
- Orchestrate complex tri-party co-sell motions involving multiple stakeholders from VML, AWS, and client organizations.
- Client-Facing Sales (30%)
- Lead client workshops, discovery sessions, and executive presentations alongside AWS partner teams.
- Deliver executive-level sales presentations that demonstrate VML's AWS-powered capabilities in customer experience, personalization, and data transformation.
- Coordinate Executive Briefing Center (EBC) visits and AWS-sponsored client events for European executives.
- Develop and present proposals that position VML's solutions portfolio including generative AI, Amazon Ads/AMC, customer data platforms, and composable commerce.
- Build relationships with European CIOs, CDOs, CMOs, CTOs across luxury, retail, and priority verticals.
- Negotiate and close deals with support from VML leadership, navigating multi-country complexity and European procurement requirements.
- Internal Coordination (20%)
- Enable VML EMEA account teams on AWS value propositions, co-sell motions, and partner resources.
- Collaborate with VML industry BD leads to align on account strategies and resource allocation across European markets.
- Partner with marketing on AWS EMEA campaigns (AWS Summit EMEA, regional events, Shoptalk Europe).
- Share European market intelligence, competitive insights, and winning patterns across the organization.
- Coordinate tri-party engagements between VML account teams, AWS field teams, and client stakeholders across multiple countries.
Success Metrics:
- Revenue attainment (individual and company targets).
- AWS-sourced and AWS-influenced pipeline as determined.
- Strategic anchor accounts jointly covered with AWS (10-20+).
- AWS co-sell engagement rate (joint calls, account plans, QBRs).
- EBC/AWS events with EMEA clients (5-10+ annually).
- Win rate on AWS-sourced opportunities.
- Anchor account growth and expansion.
What you’ll need:
- Required:
- 5+ years in AWS ecosystem sales—either as partner alliance leader or direct AWS seller.
- Deep understanding of AWS partner programs, co-selling processes, and partner funding mechanisms.
- Strong command of AWS partner ecosystem and Pan-Amazon GTM motions.
- Understanding of AWS generative AI services including Amazon Bedrock and SageMaker.
- Experience with Amazon Ads solutions including Amazon Marketing Cloud (AMC) and data clean rooms.
- Background in Global Systems Integrator (GSI), agency, or professional services environment.
- Proven success orchestrating complex co-sell motions with multiple stakeholders across European markets.
- Executive presence and ability to navigate both enterprise client and partner organizations.
- Multi-country deal experience and cultural fluency in European business practices.
- Preferred:
- Previous role as AWS Partner Sales Manager (PSM), Partner Development Manager (PDM), or AWS Account Executive.
- AWS Sales Accreditation.
- AWS Gen AI Accreditation.
- Familiarity with AWS partner incentive programs and AI/ML innovation funding.
- Experience in advertising, marketing technology, or customer experience solutions.
- Existing relationships with AWS Pan-Amazon EMEA, Retail, or Luxury vertical teams.
- 3+ years selling into European luxury, retail, or enterprise accounts.
- Language capabilities beyond English (French, German, Italian advantageous).
- Understanding of European data privacy (GDPR) and regional compliance requirements.
- Willingness to travel extensively across EMEA and to AWS locations.
This is a partner seller role—not a pure enterprise AE, back-office alliance manager, or technical pre-sales function. You will be in the room when deals close with strategic anchor, and other strategic European accounts. You will own AWS relationships across EMEA and convert that relationship into pipeline. You will orchestrate co-sell motions, unlock partner funding, and demonstrate that AWS-powered selling is a scalable growth engine for VML priority markets across EMEA. Your success creates the proof points that fuel further AWS investment in VML.
AWS Partner Sales Director (EMEA) in London employer: Wunderman Thompson
Contact Detail:
Wunderman Thompson Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land AWS Partner Sales Director (EMEA) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry, especially those at AWS. Attend events, webinars, or even local meetups to build relationships that could lead to job opportunities.
✨Tip Number 2
Show off your expertise! Prepare to discuss your experience with AWS partner programs and co-selling processes in detail. Be ready to share specific examples of how you've driven success in previous roles.
✨Tip Number 3
Practice your pitch! When you get the chance to present to potential employers, make sure you can clearly articulate how your skills align with their needs. Tailor your message to highlight your understanding of VML's goals and how you can contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the VML team.
We think you need these skills to ace AWS Partner Sales Director (EMEA) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the AWS Partner Sales Director role. Highlight your experience in AWS ecosystem sales and any relevant partnerships you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background makes you the perfect fit. Don’t forget to mention your understanding of AWS partner programs and co-selling processes.
Showcase Your Achievements: Quantify your successes in previous roles. Whether it's revenue growth or successful partnerships, we love numbers! This helps us see the impact you've made and how you can contribute to our team at VML.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're serious about joining our team!
How to prepare for a job interview at Wunderman Thompson
✨Know Your AWS Inside Out
Make sure you have a solid understanding of AWS partner programs and co-selling processes. Brush up on the latest AWS services, especially generative AI offerings like Amazon Bedrock and SageMaker, as well as Amazon Ads solutions. This knowledge will help you speak confidently about how VML can leverage these tools to drive growth.
✨Build Relationships Before the Interview
Networking is key! If possible, connect with current or former employees at VML or AWS on LinkedIn. Having insights from insiders can give you an edge in understanding the company culture and expectations, plus it shows your proactive approach to relationship-building.
✨Prepare for Complex Scenarios
Expect to discuss how you would navigate multi-stakeholder environments and orchestrate co-sell motions. Prepare examples from your past experiences where you've successfully managed complex sales processes, particularly in European markets. This will demonstrate your capability to handle the intricacies of the role.
✨Showcase Your Executive Presence
As this role involves leading client workshops and executive presentations, practice your communication skills. Be ready to articulate VML's value proposition clearly and confidently. Use storytelling techniques to engage your audience and make your points memorable.