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For Companies At a Glance
- Tasks: Lead innovative marketing strategies and build strong relationships with partners in the tech industry.
- Company: Join VML, a dynamic agency blending creativity and technology with a global presence.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Be a strategic consultant for Microsoft partners and drive impactful marketing initiatives.
- Qualifications: 5+ years in B2B marketing, preferably in tech, with strong communication skills.
- Other info: Collaborative culture that values diversity and fosters career progression.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Who We Are: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
We are seeking a highly skilled Digital Partner Marketing Manager (DPMM) to join our team as the primary face of Microsoft towards our partner ecosystem. This role combines marketing consultancy expertise with relationship management, requiring someone who can serve as both a strategic marketing advisor and trusted consultant to our partners, including ISVs, Cloud Solution Providers, and hardware partners across Microsoft\’s full product portfolio.
Key Responsibilities
Strategic Marketing Consultancy:
- Develop and recommend comprehensive marketing strategies aligned with partner business goals and Microsoft\’s objectives
- Provide expert guidance on positioning, messaging, and value propositions tailored to partner offerings across Microsoft\’s ecosystem (Cloud solutions, Office 365, Dynamics 365, and hardware)
- Act as the primary consultant for partners on B2B marketing trends, best practices, and emerging opportunities in the tech/cloud space
Partnership Enablement & Education:
- Serve as the main point of contact and first line of defence for partners seeking marketing guidance
- Educate partners on how Microsoft-partner relationships work, including available benefits, incentives, and certification pathways
- Provide ongoing training and consultation on customer journey optimisation and audience segmentation strategies
- Keep partners informed about Microsoft offerings, discounts, and co-marketing opportunities
Campaign Development & Execution:
- Collaborate with partners to plan and execute partner-led marketing campaigns across digital, social, and direct channels
- Oversee end-to-end campaign processes with a consultative approach, providing strategic guidance rather than operational execution
- Monitor performance and provide data-driven recommendations for optimisation
- Coordinate with internal and external stakeholders while maintaining the consultative relationship focus
Relationship Management & Client Representation:
- Build and maintain strong consultative relationships with assigned partners, understanding their unique business challenges and growth objectives
- Represent Microsoft with confidence and authority in all partner interactions
- Act as a trusted advisor to partner marketing leaders, providing insights that drive business alignment and shared success
- Ensure seamless communication between Microsoft and partners while serving as their primary advocate
Performance Measurement:
- Work with regional teams to track marketing investment impact through the co-marketing dashboard processes
- Provide partners with ROI analysis and strategic recommendations based on campaign performance data
Required Skills and Behaviours
Technical & Marketing Expertise:
- A strong understanding of B2B marketing within the tech/cloud/IT sector, combined with specific knowledge of Microsoft ecosystem products and services, will be highly advantageous.
- Proven expertise in digital marketing trends, brand positioning, sales funnel optimisation, and audience segmentation
- Strong technical acumen to understand and communicate complex cloud solutions and technology partnerships
Consultative & Communication Skills:
- Exceptional consultative abilities – approaching client relationships as a trusted advisor rather than a traditional account manager
- Outstanding listening skills to truly understand partner needs and co-develop targeted marketing strategies
- Confident, charismatic communicator able to represent Microsoft with influence and clarity
- Excellent writing ability for crafting persuasive, strategic recommendations that drive action
Leadership & Relationship Building:
- Strong relationship-building skills with a consultative mindset focused on long-term partner success
- Self-driven and autonomous professional able to operate independently while maintaining high standards
- A proven ability to foster collaboration and shared success between Microsoft and its diverse partner ecosystem is a very strong plus.
Qualifications
- Bachelor\’s degree in Marketing, Business, or related field
- 5+ years of B2B marketing experience, preferably in the tech/cloud/IT sector
- Proven track record in partner management or marketing consultancy roles (experience with companies like VMware or similar tech partnerships highly valued)
- Strong analytical skills with the ability to optimise strategies based on data insights
- Exceptional communication and interpersonal skills with a consultative approach
- Native English proficiency
- Experience with Microsoft partner ecosystem or similar technology partnership programs preferred
What Makes This Role Unique
This position represents a shift toward a more consultative, relationship-focused approach to partner marketing management. Rather than traditional operational account management, you\’ll serve as Microsoft\’s strategic marketing consultant to partners, helping them navigate the benefits and opportunities within Microsoft\’s ecosystem while building long-term, trust-based relationships that drive mutual success.
#LI-EMEA
We believe the best work happens when we\’re together, fostering creativity, collaboration, and connection. That\’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
VML is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
When you click \”Submit Application\”, this will send any information you add below to VML. Before you do this, we think it\’s a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
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Digital Partner Marketing Manager employer: Wunderman Thompson
Contact Detail:
Wunderman Thompson Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Partner Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Digital Partner Marketing Manager role.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website where you can highlight your past marketing campaigns and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching VML and their partner ecosystem. Understand their values and how you can contribute to their growth. Tailor your responses to show how your skills align with their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the VML family.
We think you need these skills to ace Digital Partner Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Partner Marketing Manager role. Highlight your experience in B2B marketing and any specific knowledge of the Microsoft ecosystem to show us you’re the perfect fit!
Showcase Your Consultative Skills: Since this role is all about building relationships, emphasise your consultative approach in your application. Share examples of how you've successfully advised partners or clients in the past to demonstrate your ability to be a trusted advisor.
Be Data-Driven: We love numbers! Include any metrics or data that showcase your success in previous marketing campaigns. This will help us see your analytical skills and how you can optimise strategies based on insights.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Wunderman Thompson
✨Know Your Stuff
Make sure you have a solid understanding of B2B marketing, especially within the tech and cloud sectors. Familiarise yourself with Microsoft’s products and services, as well as current digital marketing trends. This will help you speak confidently about how you can contribute to their partner ecosystem.
✨Showcase Your Consultative Skills
During the interview, demonstrate your consultative approach by discussing how you've successfully built relationships in previous roles. Share specific examples where you acted as a trusted advisor, helping partners achieve their marketing goals. This will highlight your ability to align with their needs.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific partner situations or challenges. Prepare by thinking through potential scenarios related to campaign development or relationship management. This will show your strategic thinking and problem-solving skills, which are crucial for this role.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions that reflect your interest in the role and the company. Inquire about their current partner strategies or how they measure success in their campaigns. This not only shows your enthusiasm but also your understanding of the role's importance.
