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- Tasks: Join us as a Data Strategist, bridging data analysis and marketing strategy.
- Company: VML is a creative agency and consultancy, merging innovation with technology across 64 markets.
- Benefits: Enjoy a hybrid work model, fostering creativity and collaboration in a dynamic team environment.
- Why this job: Be part of an award-winning team, working with top brands like Toyota and Samsung to drive impactful strategies.
- Qualifications: 2+ years in a data role, excellent communication skills, and a strategic mindset are essential.
- Other info: We value diversity and inclusion, ensuring everyone feels they belong and can progress.
The predicted salary is between 36000 - 60000 £ per year.
Who We Are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who we’re looking for
We\’re seeking a highly collaborative and enthusiastic Data Strategist to join our team. You will work with marketing clients and colleagues to develop and deliver data & insight activities centred on CRM targeting, personalisation, measurement and optimisation across multiple digital channels. You should be a self-starter, full of enthusiasm and highly collaborative.
Our clients include Toyota/Lexus, British Heart Foundation, Samsung, GEHC, Tork, Boots, BAT, Nestle and more!
About the team you will be joining
You\’ll be joining a dynamic and award-winning data strategy team within a fast-paced agency environment. Reporting into a Data Strategy Manager, the team is part of the wider EMEA Data team. This has a mix of consultants, analysts, data scientists and insight and effectiveness experts as well a team of technical enablement specialists.
What You Will Be Doing:
As a Data Strategist, you will be a crucial link between data analysis and broader marketing strategy, developing connected, data-inspired CRM programs. This involves:
- Building strong relationships with client stakeholders and internal VML teams to promote, develop, and manage data and analysis deliverables, such as:
- Data discovery and analysis projects to unify consumer data and develop actionable insights.
- Roadmaps to guide client marketing activities.
- Defining frameworks to measure marketing success, setting KPIs, benchmarks and targets
- Defining and setting up reporting and analysis processes that meet client objectives.
- Developing campaign targeting plans and briefs for internal or 3rd party campaign delivery teams.
- Measuring, evaluating, and optimizing marketing activity using best practice testing methodologies.
- Working closely with analysts, strategists, account and campaign delivery teams, and multiple client stakeholders.
- Presenting regularly to clients and attending client meetings.
- Driving strategy across all channels and touchpoints, from email, push, and SMS to a connected communications plan encompassing digital media, including social, mobile, and website.
- Contributing to the broader team by sharing knowledge and fostering a learning culture.
What Skills Will Help You Be Successful:
- Excellent communication, organisational and presentation skills.
- 2+ years in a data function, preferably within an agency environment or similar with transferable experience.
- Able to explain the technical details of data and analytics in a non-technical way to people outside the discipline.
- Good proposal writing skills.
- Strategic thinker with strong knowledge of CRM and digital marketing.
- High level numeracy and analysis skills.
- Hands-on knowledge of any of the following would be advantageous, but not essential:
- Data Management Platforms (e.g. Krux, Adobe Audience Manager)
- Website analytics & personalisation/testing tools (e.g. Google Analytics, Adobe Analytics & Target, Optimizely)
- Social analytics tools (e.g. Sysomos, Radian 6)
- Data visualisation tools (e.g. Qlikview, Tableau)
- Data analysis tools (e.g. SAS, SQL, SPSS, Faststats)
- Campaign Management tools (e.g. Adobe Campaign)
We believe the best work happens when we\’re together, fostering creativity, collaboration, and connection. That\’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP Agency. For more information, please visit our website , and follow VML on our social channels via Instagram , LinkedIn ,and X .
When you click \”Submit Application\”, this will send any information you add below to VML. Before you do this, we think it\’s a good idea to read through ourRecruitment Privacy Policy . California residents should read ourCalifornia Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
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Data Strategist employer: Wunderman Thompson
Contact Detail:
Wunderman Thompson Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Data Strategist
✨Tip Number 1
Familiarise yourself with the specific tools and platforms mentioned in the job description, such as Google Analytics and SQL. Having hands-on experience or even a basic understanding of these tools can set you apart during discussions.
✨Tip Number 2
Network with current or former employees of VML to gain insights into their work culture and expectations. This can help you tailor your approach and demonstrate your genuine interest in the company during interviews.
✨Tip Number 3
Prepare to discuss real-world examples of how you've used data to drive marketing strategies. Being able to articulate your past experiences will showcase your strategic thinking and problem-solving skills.
✨Tip Number 4
Stay updated on the latest trends in data strategy and digital marketing. Showing that you're knowledgeable about current industry developments can impress interviewers and highlight your commitment to continuous learning.
We think you need these skills to ace Data Strategist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and skills required for the Data Strategist position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV: Your CV should clearly showcase your relevant experience in data functions, particularly within an agency environment. Emphasise your communication skills, strategic thinking, and any hands-on knowledge of data tools mentioned in the job description.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight specific examples of your past work that demonstrate your ability to develop data-inspired CRM programmes and your collaborative nature.
Showcase Your Skills: Make sure to include any relevant technical skills or tools you are familiar with, such as data management platforms or analytics tools. This will help you stand out as a candidate who can hit the ground running.
How to prepare for a job interview at Wunderman Thompson
✨Understand the Role
Make sure you have a solid grasp of what a Data Strategist does. Familiarise yourself with CRM targeting, personalisation, and measurement techniques. This will help you speak confidently about how your skills align with the job.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with data analysis tools and methodologies. Be ready to explain complex data concepts in simple terms, as this is crucial for communicating with clients and team members who may not have a technical background.
✨Demonstrate Collaboration
Since the role requires working closely with various teams, be prepared to share examples of how you've successfully collaborated in the past. Highlight your ability to build strong relationships with stakeholders and contribute to a team environment.
✨Prepare Questions
Have thoughtful questions ready for your interviewers. This shows your interest in the company and the role. Ask about the team dynamics, current projects, or how success is measured in the Data Strategy team.
