Designer

WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

Create scroll‑stopping, neck‑turning, convention‑defying design and award‑winning digital experiences for some of the biggest and most iconic global brands. Come visualize brand experiences for us. Dream up ideas with us. Define ‘best‑in‑class’ for digital communication as part of our amazing Experience Design team, based in vibrant London.

What will your day look like? As our new Designer, you will work on CRM and loyalty projects for several global clients, as well as digital experiences that meet their business objectives and lofty ambitions. Your primary job will be to create creative content in various forms with tasks that include:

• Designing and defining visual guidelines and master templates for CRM
• Advising on design and visual identity of content used in direct marketing channels such as emails, SMS, apps, paid and social media, and loyalty programs
• Creating content assets for templates within existing design guidelines
• Creating or adapting illustrations, icons, logos and more
• Visualising strategies and customer journeys and ensuring a cohesive visual experience

Your job will also be to support conceptualising engaging consumer‑facing digital experiences, including:

• Brainstorming with other creatives, or on your own
• Seeing and visualising the complete picture – from first click to loyal consumer
• Playing an active role in projects, from initial idea generation to execution and approval – closely liaising with Experience Strategists, Account Directors, Consultants and more

As a member of the Experience Design team, you will work closely with talented designers, copywriters, motion designers and creative leads, as well as communication strategists, CX/UX designers, data scientists, tech developers and project managers. The office is centrally located in London, and we’ll expect not only exceptional work from you, but also to contribute to the fun, friendly, collaborative and innovative atmosphere that echoes through our office space.

You thrive in a fast‑paced, collaborative environment with a high‑volume workload often requiring short turnaround times. Your conscientious and solution‑oriented mindset enables you to digest complex information and translate strategy and insights into impactful design and exciting ideas. You have great attention to detail, ensuring all deliveries are spotless and effective.

Required skills and qualifications:

• 3+ years of design experience from an advertising or in‑house agency
• Highly skilled in Figma, and Adobe Creative Suite programs, including Photoshop, Illustrator and preferably Adobe After Effects
• Comfortable working in PowerPoint, preferably including animations
• Familiar with Generative AI tools, including Claude, and comfortable with prompting and with a desire to master it
• Able to produce strong graphic design concepts as well as reinterpreting existing brand assets
• Able to adhere to brand guidelines (or create them, when needed)
• Good time management, a proactive mindset, and comfortable navigating ambiguity and questioning difficult briefs
• Experience with illustration, conceptual design and/or brand design a plus
• A high degree of fluency in English, both verbal and written, is required

VML MAP is a world‑leading Centre of Excellence that helps businesses humanise the relationship between the brand and the customer through hyper‑personalisation at scale, marketing automation and CRM. Together, we are 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.