Senior Brand Designer / Brand Design Lead in London
Senior Brand Designer / Brand Design Lead

Senior Brand Designer / Brand Design Lead in London

London Full-Time 36000 - 60000 ÂŁ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead the creative vision for our brand across all platforms and touchpoints.
  • Company: Join a dynamic team at Wuffes, a forward-thinking brand in London.
  • Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
  • Why this job: Shape the future of our brand and make a lasting impact in a fast-paced environment.
  • Qualifications: 5+ years in brand design with a strong portfolio and management experience.
  • Other info: Collaborate with a passionate team and stay ahead of design trends.

The predicted salary is between 36000 - 60000 ÂŁ per year.

Location: London based - Hybrid

Reporting to: Head of Brand

Role type: Contract / Full-time

As Senior Brand Designer, you'll be a core creative force within the marketing team, owning how our brand looks, feels, and comes to life across every touchpoint. You'll work closely with Growth, Product, Retention and Retail teams to ensure Wuffes shows up consistently - and memorably - wherever our customers meet us.

You'll help define what great brand design looks like at Wuffes, balancing creative ambition with commercial impact, and setting the bar for visual excellence as the team grows.

Your responsibilities:

  • Own and evolve the Wuffes visual identity across digital, social, paid, web, packaging, and product touch‐points; be the creator and gatekeeper of brand guidelines.
  • Translate brand strategy into compelling creative that builds trust, emotion, differentiation and recognition, owning the cascading of that creative to the full team.
  • Work hand‐in‐hand with other key players in the Brand Marketing team including copy and social media to develop design strategies that align with general brand direction.
  • Design high‐impact assets for campaigns, NPD launches, and always‐on marketing activity across physical and digital touch‐points including retail displays, exhibition booths, packaging, merchandise, Amazon and D2C creative, social media.
  • Develop blueprints of design systems across key assets e.g., packaging, which can be repeated and build brand equity.
  • Collaborate cross‐functionally to ensure brand consistency across all customer experiences.
  • Provide creative direction and feedback, helping raise the quality bar across the wider team, including management and mentorship of junior designers.
  • Stay close to trends in brand, design, and culture - and know when to break the rules.

What you bring:

  • 5+ years of experience in brand design, ideally within DTC, consumer, or lifestyle brands.
  • A strong portfolio showcasing brand systems, campaigns, and cross‐channel creative.
  • Experience across retail / trade display and FMCG product packaging.
  • Deep understanding of brand storytelling and how design drives emotional connection.
  • Confidence designing for both brand and performance outcomes.
  • Ability to manage priorities and work at pace in a fast‐moving scaling environment.
  • Strong typography, layout, and visual storytelling skills.
  • Experience collaborating with marketers, copywriters, and other creatives.
  • High attention to detail, paired with the ability to move fast and prioritise effectively.
  • A proactive, ownership‐driven mindset - you care deeply about the work you put into the world.
  • Management experience, with a strong coaching style for junior team members.
  • BONUS: Skilled in AI creative / willing to upskill in this area.

If you require any reasonable adjustments during the recruitment process, please do not hesitate to contact us - we will always be happy to help.

Senior Brand Designer / Brand Design Lead in London employer: Wuffes

Wuffes is an exceptional employer that fosters a vibrant and collaborative work culture in the heart of London, offering a hybrid working model that promotes flexibility and work-life balance. As a Senior Brand Designer, you'll have the opportunity to shape the brand's visual identity while working alongside passionate teams, ensuring your creative contributions are both impactful and recognised. With a strong focus on employee growth, mentorship, and the chance to lead design initiatives, Wuffes is committed to nurturing talent and driving innovation in a fast-paced environment.
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Contact Detail:

Wuffes Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Brand Designer / Brand Design Lead in London

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend design meetups, and connect with fellow creatives on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.

✨Tip Number 2

Show off your portfolio! Make sure it’s up-to-date and highlights your best work. When you get the chance to chat with potential employers, be ready to discuss your projects and the impact they had on brand identity.

✨Tip Number 3

Prepare for interviews by researching the company’s brand and design style. Bring ideas to the table that align with their vision, and don’t be afraid to share how you can elevate their brand presence.

✨Tip Number 4

Apply through our website! We love seeing applications come directly from passionate candidates. It shows initiative and gives us a chance to see your enthusiasm for joining the team at Wuffes.

We think you need these skills to ace Senior Brand Designer / Brand Design Lead in London

Brand Design
Visual Identity
Creative Direction
Design Strategy
Cross-Channel Creative
Retail Display Design
FMCG Product Packaging
Brand Storytelling
Typography
Layout Skills
Visual Storytelling
Collaboration
Attention to Detail
Project Management
Mentorship

Some tips for your application 🫡

Show Off Your Portfolio: Your portfolio is your best friend! Make sure it showcases your best work, especially projects that highlight your brand design skills. We want to see how you’ve brought brands to life, so pick pieces that tell a story and demonstrate your creative flair.

Tailor Your Application: Don’t just send the same application everywhere. Take a moment to tailor your CV and cover letter to reflect how your experience aligns with our needs at Wuffes. Highlight your relevant skills and experiences that make you the perfect fit for the Senior Brand Designer role.

Be Authentic: We love creativity and authenticity! When writing your application, let your personality shine through. Share your passion for brand design and what excites you about the opportunity at Wuffes. We want to know the real you!

Apply Through Our Website: Make it easy for us to find your application by applying directly through our website. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super straightforward!

How to prepare for a job interview at Wuffes

✨Showcase Your Portfolio

Make sure to bring a well-organised portfolio that highlights your best work. Focus on projects that demonstrate your ability to create compelling brand systems and cross-channel creative, as this is crucial for the Senior Brand Designer role.

✨Understand Wuffes' Brand Identity

Do your homework on Wuffes! Familiarise yourself with their current branding and think about how you can contribute to evolving it. Be ready to discuss how your design philosophy aligns with their vision and how you can enhance their visual identity.

✨Prepare for Collaboration Questions

Since this role involves working closely with various teams, be prepared to discuss your experience collaborating with marketers, copywriters, and other creatives. Share specific examples of how you've successfully worked in a team to achieve brand consistency.

✨Stay Trend-Savvy

Keep up with the latest trends in brand design and culture. During the interview, be ready to talk about recent design trends that excite you and how you might incorporate them into Wuffes' branding while still maintaining their unique identity.

Senior Brand Designer / Brand Design Lead in London
Wuffes
Location: London
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